Save up to 34% when you pay annually

Pay annuallyPay monthly
FREE
$0/month
$0/month

50 bit.ly links/month

Includes:

  • Bitly-branded Link-in-bio
  • Custom back-halves
  • Bitly-branded QR
    Codes NEW
STARTER
$8/month (annual one-time charge of $96)
Annual plan only

200 bit.ly links/month

Everything in Free, plus:

  • Link-in-bio NEW
  • Link redirects
  • Data export
  • Access to support
BASIC
$29/month (annual one-time charge of $348)
$35/month

1,500 branded links/month

Everything in Starter, plus:

  • Complimentary custom domain*
  • Custom link redirects
  • QR Code colors and logos
  • Branded links
PREMIUM
$199/month (annual one-time charge of $2,388)
$300/month

3,000 branded links/month

Everything in Basic, plus:

  • Advanced performance dashboard
  • Campaigns
  • QR Code multiple download formats
  • Location and device type data
ENTERPRISE
Custom
Custom

10,000+ branded links/mo.

Everything in Premium, plus:

  • Multiple user seats and group permissions
  • At scale link generation
  • 99.9% SLA uptime
  • Account manager support

 

Detailed Feature Comparison
FREESTARTERBASICPREMIUMENTERPRISE
Save up to 34% when you pay annually
Pay annuallyPay monthly
$0/mo$0/mo
Get Started
$8/mo($96 annually)
Annual plan only

Get Started
$29/mo($348 annually)$35/mo
Get Started
$199/mo($2,388 annually)$300/mo
Get Started
CustomCustom
Get a Quote
Link Management
Short Links More information Total number of URLs you can shorten on a monthly basis50/mo200/mo1,500/mo3,000/mo10,000/mo+
Branded Links More information Links are created with a custom domain. Instead of bit.ly/2m75BWD, yourbrnd.co/2m75BWDIncludedIncludedIncluded
Branded Link Redirects More information Change the destination page for branded links10/mo50/mo10,000/mo+
Bit.ly Link Redirects More information Change the destination page for bit.ly links3/mo5/mo10/mo50/mo+
Auto-Branded Links More information Links created by others on Bitly’s website are branded with your custom domain10+ domains
Custom Back-Halves More information Insert your own words at the end of a link. Eg: change bit.ly/2ZonlUz to bit.ly/MyOnlinePage50/mo200/mo1,500/mo3,000/mo10,000/mo+
Link Clicks More information Number of clicks allowed on the links you createUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Mobile Deep Links More information Point links to your mobile app and track their performanceIncludedIncluded
Bulk Shortening More information Create multiple links with a single CSV upload100 links/csv3,000 links/csv10,000+ links/csv
Link Export More information Download a CSV file with your short linksIncludedIncludedIncludedIncluded
QR Codes
Branding More information Download a QR Code for any link with or without a Bitly logoBitly BrandedBitly BrandedEnhancedEnhancedEnhanced
Custom Logo More information Customize your QR Code with your own logoIncludedIncludedIncluded
Colors More information Change the color of your QR CodeIncludedIncludedIncluded
Download Format More information Download the QR Code in PNG or SVG formatPNGPNGPNGMultiple FormatsMultiple Formats
Advanced Performance Dashboard More information View detailed performance data and metricsIncludedIncludedIncluded
For more advanced QR Code capabilities, check out our recent acquisition: QR Code Generator →
Link-in-bioNEW
Branding More information Create a Link-in-bio with or without a Bitly logoBitly BrandedEnhancedEnhancedEnhancedEnhanced
Pre-Designed Themes More information Select from beautiful layouts and color schemesIncludedIncludedIncludedIncludedIncluded
Custom Background Colors More information Choose colors that reinforce your brandIncludedIncludedIncludedIncludedIncluded
Button & Font Styles More information Choose button and font styles that represent your brandIncludedIncludedIncludedIncludedIncluded
Profile & Background Image Upload More information Customize your page with your own visualsIncludedIncludedIncludedIncludedIncluded
Link-in-bio Social Icons More information Link your top social media platforms through social iconsIncludedIncludedIncludedIncludedIncluded
Link-in-bio QR Code More information Create a QR Code that directs people to your Link-in-bioIncludedIncludedIncludedIncludedIncluded
Advanced Performance Dashboard More information View detailed performance data and metricsIncludedIncludedIncludedIncludedIncluded
Custom Domain Essentials
Complimentary Custom Domain* More information Only Bitly gives you a dedicated custom domain as part of a complete link management solution for your brandIncludedIncludedIncluded
Domain Finder More information Select, for free, the perfect custom domain to build your brandIncludedIncludedIncluded
Domain 1-Step Setup More information Begin creating branded links on a dedicated domain almost immediately, without ever leaving the Bitly platformIncludedIncludedIncluded
Domain Guard More information Built-in safeguards protect your privacy so you can focus on growing your brandIncludedIncludedIncluded
Domain Root Router More information Redirect visitors to a web page you designate when they enter your custom domain with nothing after the slash “/”IncludedIncludedIncluded
Domain 404 Error Fixer More information Prevent 404 dead-ends by pointing visitors to a designated web page if your branded short link contains an error or typo after the slash “/”IncludedIncludedIncluded
Campaign Management
Campaigns More information Group and manage links in bulkIncludedIncluded
UTM Builder More information Add UTM parameters to your links through BitlyIncludedIncludedIncludedIncludedIncluded
Bulk Import to Campaigns More information Add multiple links to a campaign via CSVIncludedIncluded
Export of Campaign Data More information Export your campaign data to a CSV fileIncludedIncluded
Social Posting More information Connect your account to Twitter to post a link right from BitlyIncludedIncludedIncludedIncludedIncluded
Parameter Passing More information Keep your link parameters intact when you shorten links containing URL codesAvailable for Purchase
Data and Analytics
Link History More information View the performance of your links over time30 Days30 Days1 Year2 Years
Link Reporting More information View detailed performance metrics for each link over 30 or 90 days30 Days30 Days60 Days90 Days
Advanced Performance Dashboard More information View a dashboard with aggregated metrics for all your links60 Days90 days
Data Export More information Export data out of BitlyIncludedIncludedIncludedIncluded
City-Level Data More information Access city-level tracking for every link you createIncludedIncluded
Device-Type Tracking More information Get a breakdown of clicks by device types for each of your linksIncludedIncluded
Mobile Deep Link Reporting More information Reporting on mobile deep links i.e. app installs and performance of mobile deep linksIncludedIncluded
Data Delivery
API Rate Limit More information Share data between Bitly and your other apps through our open APIStandardStandardStandardStandardHigher Limits Available
Webhooks More information Capture and send notification in real-time on any click, enabling near-limitless workflows optionsIncluded
Integrations More information Connect Bitly to your marketing tools to create links directly from other platformsIncludedIncludedIncludedIncludedIncluded
SLA Uptime More information A service level agreement that guarantees top service and performance quality99.9%
Platform Access
Web Browser Extensions More information Shorten links right from Chrome, Firefox, or Edge with our browser extensionsIncludedIncludedIncludedIncludedIncluded
Mobile App More information Shorten links and view metrics in our mobile apps for Android and iOSIncludedIncludedIncludedIncludedIncluded
API v4 More information 4th-generation API reduces complexity and streamlines integration with 3rd-party apps and solutionsIncludedIncludedIncludedIncludedIncluded
Device-Specific Web Access More information Securely access the Bitly platform, optimized by device, using any web browserIncludedIncludedIncludedIncludedIncluded
Admin Features
Group Permissions More information Place campaigns, users, or departments into distinct groupsIncluded
User Management More information Control which groups and links your users have access toIncluded
SSO Self-Service Setup More information Access Bitly through your SSO provider in four simple steps done within minutesIncluded
2-Factor Authentication (2FA) More information Add a layer of protection by sending a security code to your mobile device upon loginIncludedIncludedIncludedIncludedIncluded
Customer Success
Help Center More information Find answers in our help articlesIncludedIncludedIncludedIncludedIncluded
Support More information Connect with our dedicated support team for assistanceBasicBasicBasicPriority
Account Management More information Unlock the most value from Bitly with expert account manager supportAssigned
Onboarding & Setup More information Get your team up and running with help from our Bitly expertsPersonalized

Get Started

Get Started

Get Started

Get Started
Get a Quote

*Custom domain registration included with subscription

Your purchase may be subject to sales tax and will automatically renew every month or year, depending on the payment plan you’ve chosen. All amounts shown are in USD.

Creating a Basic Account

1. Sign up for a free account

2. Click “Upgrade” on the top right of your dashboard

3. Follow the steps to upgrade to Basic

 

Sign Up for a Free Account

Creating a Pro Account

1. Sign up for a free account

2. Click “Upgrade” on the top right of your dashboard

3. Follow the steps to upgrade to Pro

 

Sign Up for a Free Account

Creating a Company Account

1. Sign up for a free account

2. Click “Upgrade” on the top right of your dashboard

3. Follow the steps to upgrade to Company

Looking for more than 1 user seat and 1 custom domain? Contact sales.

 

Sign Up for a Free Account