Save up to 33% when you pay annually
Pay annuallyPay monthly
BASIC
$29/month (annual one-time charge of $348)
$35/month
Create and share links to increase engagement and build trust with every click.
1,500 Branded Links
1 User Seat, 1 Free Custom Domain
1 User Seat, 1 Free Custom Domain
PREMIUM
$199/month (annual one-time charge of $2,388)
$300/month
For businesses ready to put branded links to work to significantly boost the performance of their social and digital communications programs.
3,000 Branded Links
1 User Seat, 1 Free Custom Domain
Plus: QR Codes, Mobile Deep Links,
City-Level Data, Device-Type Tracking
1 User Seat, 1 Free Custom Domain
Plus: QR Codes, Mobile Deep Links,
City-Level Data, Device-Type Tracking
CUSTOMIZED SOLUTIONS
Get a Quote
Get a Quote
Solutions tailored to the needs of growing and established companies looking to drive brand loyalty, scale multichannel campaigns, and collaborate across teams.
Choose from:
3,000 - 500,000+ Branded Links
1 - 1,000+ User Seats
1 - 100+ Custom Domains
3,000 - 500,000+ Branded Links
1 - 1,000+ User Seats
1 - 100+ Custom Domains
Get a Quote
Talk to Sales: +1 (718) 838-9412
Interested in our free plan? Sign up for free here.
Detailed Feature Comparison
| – | FREE | BASIC | PREMIUM | CUSTOMIZED |
| Save up to 33% when you pay annually Pay annuallyPay monthly | $0/mo$0/mo Get Started | $29/mo$35/mo Get Started | $199/mo$300/mo Get Started | Get a QuoteGet a Quote Get a Quote |
| Branded Links and Customization | ||||
Branded Links  Links are created with a custom domain. Instead of bit.ly/12345, yourbra.nd/12345 | – | 1,500/mo | 3,000/mo | 3,000/mo+ |
| Branded Link Redirects Change the destination page for branded links. | – | 10 | 50 | 3,000/mo+ |
| bit.ly Link Redirects Change the destination page for bit.ly links. | – | 5 | 10 | 50 |
| Auto-Branded Links Links created by others on Bitly’s website are branded with your custom domain | – | – | – | 10+ |
| Custom Back-half Insert your own words at the end of a link. Eg: change bit.ly/472da4 to bit.ly/mypage | 50/mo | 1,500/mo | 3,000 | 3,000/mo+ |
| Custom SSL Cert Use your own SSL certificate to create secure HTTPS links | – | – | – | Available for Purchase |
| Custom Domain Essentials | ||||
| Free Custom Domain Only Bitly gives you a dedicated custom domain as part of a complete link management solution for your brand | – |  | | |
| Domain Finder Select, for free, the perfect custom domain to build your brand | – | | | |
| Domain 1-Step Setup Begin creating branded links on a dedicated domain almost immediately, without ever leaving the Bitly platform | – | | | |
| Domain Guard Built-in safeguards protect your privacy so you can focus on growing your brand | – | | | |
| Domain Root Router Redirect visitors to a web page you designate when they enter your custom domain with nothing after the slash “/” | – | | | |
| Domain 404 Error Fixer Prevent 404 dead-ends by pointing visitors to a designated web page if your branded short link contains an error or typo after the slash “/” | – | | | |
| Link Functionality | ||||
| Link Creation Any link shortened by you through your Bitly account | 1,000/mo | 1,500/mo | 3,000 | 3,000/mo+ |
| Link Clicks Number of clicks allowed on the links you create | Unlimited | Unlimited | Unlimited | Unlimited |
| Link Tags Create tags to group and categorize your links | | | | |
| Bulk Link Tagging Add Tags to links in bulk | | | | |
| Link Filtering Focus on the links you want to see based on date, tags, and type | | | | |
| QR Codes Automatically generate a downloadable QR Code for any Bitly link | – | – | | |
| Mobile Deep Links Point links to your mobile app and track their performance | – | – | | |
| Campaign Management | ||||
| Campaigns Group and manage links in bulk | – | – | | |
| UTM Builder Add UTM parameters to your links through Bitly | – | – | | |
| Bulk Import to Campaigns Add multiple links to a campaign via CSV | – | – | | |
| Export of Campaign Data Export your campaign data to a CSV file | – | – | | |
| Social Posting Connect your account to Twitter to post a link right from Bitly | | | | |
| Parameter Passing Keep your link parameters intact when you shorten links containing URL codes | – | – | – | Available for Purchase |
| Data and Analytics | ||||
| Link History View the performance of your links over time | 30 Days | 30 Days | 1 Year | 2 Years |
| Link Reporting View detailed performance metrics for each link over 30 or 90 days | 30 Days | 30 Days | 60 Days | 90 Days |
| Dashboard Reporting View a dashboard with aggregated metrics for all your links | – | – | 60 Days | 90 days |
| Data Export Export data out of Bitly | – | | | |
| City-Level Data Access city-level tracking for every link you create | – | – | | |
| Device-Type Tracking Get a breakdown of clicks by device types for each of your links | – | – | | |
| Mobile Deep Link Reporting Reporting on mobile deep links i.e. app installs and performance of mobile deep links | – | – | | |
| Data Delivery | ||||
| API Rate Limit Share data between Bitly and your other apps through our open API | Standard | Standard | Standard | Higher Limits Available |
| Webhooks Capture and send notification in real-time on any click, enabling near-limitless workflows options | – | – | – | |
| Integrations Connect Bitly to your marketing tools to create links directly from other platforms | | | | |
| SLA Uptime A service level agreement that guarantees top service and performance quality | – | – | – | 99.9% |
| Platform Access | ||||
| Web Browser Extensions Shorten links right from Chrome or Firefox with our browser extensions | | | | |
| Mobile App Shorten links and view metrics in our mobile apps for Android and iOS | | | | |
| API v4 4th-generation API reduces complexity and streamlines integration with 3rd-party apps and solutions | | | | |
| Device-Specific Web Access Securely access the Bitly platform, optimized by device, using any web browser | | | | |
| Branded Link Hub Shorten links on your company intranet so all employees can create branded links | – | – | – | Available for Purchase |
| Admin Features | ||||
| Group Permissions Place campaigns, users, or departments into distinct groups | – | – | – | |
| User Management Control which groups and links your users have access to | – | – | – | |
| SSO Self-Service Setup Access Bitly through your SSO provider in four simple steps done within minutes | – | – | – | |
| 2-Factor Authentication (2FA) Add a layer of protection by sending a security code to your mobile device upon login | | | | |
| Customer Success | ||||
| Knowledge Base Find answers in our help articles | | | | |
| Support Connect with our dedicated support team for assistance | – | Basic | Basic | Priority |
| Account Management Unlock the most value from Bitly with expert account manager support | – | – | – | Assigned |
| Onboarding & Setup Get your team up and running with help from our Bitly experts | – | – | – | Personalized |
| – | Get Started | Get Started | Get Started | Get a Quote |
Creating a Basic Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Basic
Sign Up for a Free Account
Creating a Pro Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Pro
Sign Up for a Free Account
Creating a Company Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Company
Looking for more than 1 user seat and 1 custom domain? Contact sales.
Sign Up for a Free Account