Save up to 34% when you pay annually
Build your brand with recognizable links that increase clicks and boost trust.
50 bit.ly links/month
Includes:
Custom back-halves
Bitly-branded QR Codes NEW
Unlimited clicks
App integrations
Link history and reporting
Build your brand with recognizable links that increase clicks and boost trust.
1,500 branded links/month
Everything in Free, plus:
Complimentary custom domain*
Link-in-bio NEW
QR Codes
Branded links
Link redirects
Significantly improve results of online and offline initiatives.
3,000 branded links/month
Everything in Basic, plus:
Advanced performance dashboard
Campaigns
QR Code colors
Location and device type data
Mobile deep links
Drive brand loyalty, scale multichannel initiatives and collaborate across teams with a solution tailored to your needs.
10,000+ branded links/month
Everything in Premium, plus:
Multiple user seats and advanced group permissions
At scale link generation
99.9% SLA uptime
Comprehensive data and analytics
Personalized onboarding and expert account manager support
Detailed Feature Comparison
– | FREE | BASIC | PREMIUM | ENTERPRISE |
Save up to 34% when you pay annually Pay annuallyPay monthly | $0/mo$0/mo Get Started | $29/mo($348 annually)$35/mo Get Started | $199/mo($2,388 annually)$300/mo Get Started | CustomCustom Get a Quote |
Link Management | ||||
Branded Links ![]() | – | 1,500/mo | 3,000/mo | 10,000/mo+ |
Branded Link Redirects ![]() | – | 10/mo | 50/mo | 10,000/mo+ |
Bit.ly Link Redirects ![]() | – | 5/mo | 10/mo | 50/mo+ |
Auto-Branded Links ![]() | – | – | – | 10+ domains |
Custom Back-Halves ![]() | 50/mo | 1,500/mo | 3,000/mo | 10,000/mo+ |
Link Clicks ![]() | Unlimited | Unlimited | Unlimited | Unlimited |
Mobile Deep Links ![]() | – | – | ||
CSV Bulk Shortening ![]() | – | 100 links/csv | 3,000 links/csv | 10,000+ links/csv |
CSV Bulk Export ![]() | – | – | ||
QR Codes | ||||
Branding ![]() | Bitly Branded | Enhanced | Enhanced | Enhanced |
Colors ![]() | – | – | ||
Download Format ![]() | PNG | PNG | Multiple Formats | Multiple Formats |
Advanced Performance Dashboard ![]() | – | |||
For more advanced QR Code capabilities, check out our recent acquisition: QR Code Generator → | – | – | – | – |
Link-in-bioNEW | ||||
Pre-Designed Themes ![]() | – | |||
Custom Background Colors ![]() | – | |||
Button & Font Styles ![]() | – | |||
Profile & Background Image Upload ![]() | – | |||
Link-in-bio QR Code ![]() | – | |||
Advanced Performance Dashboard ![]() | – | |||
Custom Domain Essentials | ||||
Complimentary Custom Domain* ![]() | – | |||
Domain Finder ![]() | – | |||
Domain 1-Step Setup ![]() | – | |||
Domain Guard ![]() | – | |||
Domain Root Router ![]() | – | |||
Domain 404 Error Fixer ![]() | – | |||
Campaign Management | ||||
Campaigns ![]() | – | – | ||
UTM Builder ![]() | ||||
Bulk Import to Campaigns ![]() | – | – | ||
Export of Campaign Data ![]() | – | – | ||
Social Posting ![]() | ||||
Parameter Passing ![]() | – | – | – | Available for Purchase |
Data and Analytics | ||||
Link History ![]() | 30 Days | 30 Days | 1 Year | 2 Years |
Link Reporting ![]() | 30 Days | 30 Days | 60 Days | 90 Days |
Advanced Performance Dashboard ![]() | – | – | 60 Days | 90 days |
Data Export ![]() | – | |||
City-Level Data ![]() | – | – | ||
Device-Type Tracking ![]() | – | – | ||
Mobile Deep Link Reporting ![]() | – | – | ||
Data Delivery | ||||
API Rate Limit ![]() | Standard | Standard | Standard | Higher Limits Available |
Webhooks ![]() | – | – | – | |
Integrations ![]() | ||||
SLA Uptime ![]() | – | – | – | 99.9% |
Platform Access | ||||
Web Browser Extensions ![]() | ||||
Mobile App ![]() | ||||
API v4 ![]() | ||||
Device-Specific Web Access ![]() | ||||
Admin Features | ||||
Group Permissions ![]() | – | – | – | |
User Management ![]() | – | – | – | |
SSO Self-Service Setup ![]() | – | – | – | |
2-Factor Authentication (2FA) ![]() | ||||
Customer Success | ||||
Help Center ![]() | ||||
Support ![]() | – | Basic | Basic | Priority |
Account Management ![]() | – | – | – | Assigned |
Onboarding & Setup ![]() | – | – | – | Personalized |
– | Get Started | Get Started | Get Started | Get a Quote |
*First custom domain registration included with subscription
Your purchase may be subject to sales tax and will automatically renew every month or year, depending on the payment plan you’ve chosen. All amounts shown are in USD.
Creating a Basic Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Basic
Sign Up for a Free Account
Creating a Pro Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Pro
Sign Up for a Free Account
Creating a Company Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Company
Looking for more than 1 user seat and 1 custom domain? Contact sales.
Sign Up for a Free Account