Free
$0 / month
Perfect for personal users ready to start tracking and measuring audience interactions.
50 Branded Links
1 User Seat
1 User Seat
BASIC
$29 / month
Great for personal users and the self-employed who are considering analytics and need branding.
1,500 Branded Links
1 User Seat
1 User Seat
Pro
$99 / month
Made for influencers and small businesses who want to build their brand and dive deeper into performance analytics.
3,000 Branded Links
1 User Seat
1 User Seat
Company
$499 / month
For growing brands looking to scale larger campaigns across channels.
5,000 Branded Links
1 User Seat
1 User Seat
ENTERPRISE
Contact us / month
For growing and established brands looking to drive brand loyalty, scale multichannel campaigns, and collaborate across teams.
10,000 Branded Links
1+ User Seats
1+ User Seats
Detailed Feature Comparison
| – | Free | BASIC | PRO | COMPANY | ENTERPRISE |
| – |
$0/mo$0/year Get Started |
$29/mo$xxx/year Get Started |
$99/mo$xxx/year Get Started |
$499/mo$xxxxx/year Get Started Contact Sales |
Contact Us Get Enterprise |
| Branding | |||||
Branded Link Limit  Links created with your custom domain. Instead of bit.ly/12345, yoursi.te/12345 | 50/mo | 1,500/mo | 3,000/mo | 5,000/mo | 10,000/mo |
|
Auto-branded Links Links created by others on Bitly’s website that are branded with your custom domain | – | – | – | – | 10+ |
|
Custom SSL Cert Use your own SSL certificate to create secure HTTPS links | – | – | – | – | Available for Purchase |
| Link Management | |||||
|
Links Any link shortened by you through your Bitly account | 1,000/mo | 1,500/mo | 3,000/mo | 5,000/mo | 10,000/mo |
|
Tags Create tags to group and categorize your links |  | | | | |
|
Bulk Link Tagging Add tags to links in bulk | | | | | |
|
Link Filtering Focus on the links you want to see based on date, tags, and type | | | | | |
|
Custom Back-Half Insert your own words at the end of a link. Eg: change bit.ly/472da4 to bit.ly/mypage | | | | | |
|
Mobile Deep Links Point links to your mobile app and track their performance | – | – | – | – | |
| Custom Links | |||||
|
Custom Back-Half Limits Insert your own words at the end of a link. Eg: change bit.ly/472da4 to bit.ly/mypage | 50/mo | 1,500/mo | 3,000/mo | 5,000/mo | 10,000/mo |
|
Custom Link Redirects Change the destination page for a custom branded link | – | 1 | 5 | 500 | unlimited |
|
Custom Links History View the performance of your links over time | – | | | | |
| Campaign Management | |||||
|
Campaigns Group and manage links in bulk | – | – | | | |
|
UTM Builder Add UTM parameters to your links through Bitly | – | – | | | |
|
Bulk Import to Campaigns Add multiple links to a campaign via CSV | – | – | | | |
|
Export of Campaign Data Export your campaign data to a CSV file | – | – | | | |
|
Parameter Passing Keep your link parameters intact when you shorten links containing URL codes | – | – | – | – | Available for Purchase |
|
Social Posting Connect your account to Twitter and post a link right from Bitly | | | | | |
| Data and Analytics | |||||
|
Link History Access one, twelve, or twenty-four months of link metrics | 30 Days | 30 Days | 1 Year | 1 Year | 2 Years |
|
Link Reporting View detailed performance metrics for each link over 30, 60, or 90 days at a time | 30 Days | 30 Days | 60 Days | 60 Days | 90 Days |
|
Dashboard Reporting View a dashboard with aggregated metrics for all your links | – | – | | | |
|
Mobile Deep Link Reporting Reporting on mobile deep links i.e. app installs and performance of mobile deep links | – | – | – | – | |
| Data Delivery | |||||
|
Web Browser Extensions Shorten links right from Chrome or Firefox with our browser extensions | | | | | |
|
Mobile App Shorten links and view metrics in our mobile apps for Android and iOS | | | | | |
|
API Rate Limit Share data between Bitly and your other apps through our open API | Standard | Standard | Standard | Standard | Higher Limits Available |
|
Custom Data Streams Get direct data in real time for syncing and working with large data sets | – | – | – | – | Available For Purchase |
|
Integrations Connect Bitly to your marketing tools to create links directly from other platforms | | | | | |
|
SLA Uptime A service level agreement that guarantees top service and performance quality | – | – | – | – | 99.90% |
| Admin Features | |||||
|
Group Permissions Place campaigns, users, or departments into distinct groups | – | – | – | – | |
|
User Management Control which groups and links your users have access to | – | – | – | – | |
|
SSO Use one username to log in to Bitly and your other services through single sign-on | – | – | – | – | Available |
| Customer Success | |||||
|
Knowledge Base Find answers in our help articles | | | | | |
|
Email Support Email our support team for assistance | Basic | Basic | Basic | Basic | Premium |
|
Account Management Have one of our account managers available to answer your questions | – | – | – | Shared | Assigned |
|
Onboarding & Setup Get your team up and running with help from our Bitly experts | – | – | – | Web-based | Personalized |
| – | Get Started | Get Started | Get Started | Get Started Contact Sales | Contact Sales |
Creating a Basic Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Basic
Sign Up for a Free Account
Creating a Pro Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Pro
Sign Up for a Free Account
Creating a Company Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Company
Sign Up for a Free Account