Save up to 17% when you pay annually
Pay annuallyPay monthly
Free
$0/month
$0/month
Get started tracking and measuring audience interactions with your short links.
1 User Seat
BASIC
$29/month(annual one-time charge of $348)
$35/month
Create and share branded links that increase engagement and build trust with every click.
1,500 Branded Links
1 User Seat
1 Free Custom Domain
1 User Seat
1 Free Custom Domain
CUSTOMIZED SOLUTIONS
Contact us
Contact us
Solutions tailored to the needs of growing and established companies looking to drive brand loyalty, scale multichannel campaigns, and collaborate across teams.
Choose from:
3,000 - 500,000+ Branded Links
1 - 1,000+ User Seats
1 - 100+ Custom Domains
3,000 - 500,000+ Branded Links
1 - 1,000+ User Seats
1 - 100+ Custom Domains
Get a Quote
Talk to Sales: +1 (718) 838-9412
Detailed Feature Comparison
| – | FREE | BASIC | CUSTOMIZED |
| Save up to 17% when you pay annually Pay annuallyPay monthly |
$0/mo$0/mo Get Started |
$29/mo$35/mo Get Started |
Contact UsContact Us Get a Quote |
| Branded Links and Customization | |||
Branded Links  Links are created with a custom domain. Instead of bit.ly/12345, yourbra.nd/12345 | – | 1,500/mo | 3,000/mo+ |
|
Branded Link Redirects Change the destination page for branded links. Does not apply to bit.ly/links | – | 1 | Unlimited |
|
Auto-Branded Links Links created by others on Bitly’s website are branded with your custom domain | – | – | 10+ |
|
Custom Back-half Insert your own words at the end of a link. Eg: change bit.ly/472da4 to bit.ly/mypage | 50/mo | 1,500/mo | 3,000/mo+ |
|
Custom SSL Cert Use your own SSL certificate to create secure HTTPS links | – | – | Available for Purchase |
| Custom Domain Essentials | |||
|
Free Custom Domain Only Bitly gives you a dedicated custom domain as part of a complete link management solution for your brand | – |  | |
|
Domain Finder Select, for free, the perfect custom domain to build your brand | – | | |
|
Domain 1-Step Setup Begin creating branded links on a dedicated domain almost immediately, without ever leaving the Bitly platform | – | | |
|
Domain Guard Built-in safeguards protect your privacy so you can focus on growing your brand | – | | |
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Domain Root Router Redirect visitors to a web page you designate when they enter your custom domain with nothing after the slash “/” | – | | |
|
Domain 404 Error Fixer Prevent 404 dead-ends by pointing visitors to a designated web page if your branded short link contains an error or typo after the slash “/” | – | | |
| Link Functionality | |||
|
Link Creation Any link shortened by you through your Bitly account | 1,000/mo | 1,500/mo | 3,000/mo+ |
|
Link Clicks Number of clicks allowed on the links you create | Unlimited | Unlimited | Unlimited |
|
Link Tags Create tags to group and categorize your links | | | |
|
Bulk Link Tagging Add Tags to links in bulk | | | |
|
Link Filtering Focus on the links you want to see based on date, tags, and type | | | |
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QR Codes Automatically generate a downloadable QR Code for any Bitly link | – | – | |
|
Mobile Deep Links Create tags to group and categorize your links | – | – | |
| Campaign Management | |||
|
Campaigns Group and manage links in bulk | – | – | |
|
UTM Builder Add UTM parameters to your links through Bitly | – | – | |
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Bulk Import to Campaigns Add multiple links to a campaign via CSV | – | – | |
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Export of Campaign Data Export your campaign data to a CSV file | – | – | |
|
Social Posting Connect your account to Twitter and Facebook and post a link right from Bitly | | | |
|
Parameter Passing Keep your link parameters intact when you shorten links containing URL codes | – | – | Available for Purchase |
| Data and Analytics | |||
|
Link History View the performance of you links over time | 30 Days | 30 Days | 2 Years |
|
Link Reporting View detailed performance metrics for each link over 30 or 90 days | 30 Days | 30 Days | 90 Days |
|
Dashboard Reporting View a dashboard with aggregated metrics for all your links | – | – | 90 days |
|
Data Export Export data out of Bitly | – | | |
|
Mobile Deep Link Reporting Reporting on mobile deep links i.e. app installs and performance of mobile deep links | – | – | |
| Data Delivery | |||
|
API Rate Limit Share data between Bitly and your other apps through our open API | Standard | Standard | Higher Limits Available |
|
Custom Data Streams Access 4x more data, in real time, for deeper, detailed analytics | – | – | Available For Purchase |
|
Integrations Connect Bitly to your marketing tools to create links directly from other platforms | | | |
|
SLA Uptime A service level agreement that guarantees top service and performance quality | – | – | 99.9% |
| Platform Access | |||
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Web Browser Extensions Shorten links right from Chrome or Firefox with our browser extensions | | | |
|
Mobile App Shorten links and view metrics in our mobile apps for Android and iOS | | | |
|
API v4 4th-generation API reduces complexity and streamlines integration with 3rd-party apps and solutions | | | |
|
Device-specific web access Securely access the Bitly platform, optimized by device, using any web browser | | | |
| Admin Features | |||
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Group Permissions Place campaigns, users, or departments into distinct groups | – | – | |
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User Management Control which groups and links your users have access to | – | – | |
|
SSO Use one username to log in to Bitly and your other services through single sign-on | – | – | Available |
| Customer Success | |||
|
Knowledge Base Find answers in our help articles | | | |
|
Support Connect with our dedicated support team for assistance | – | Basic | Premium |
|
Account Management* Unlock the most value from Bitly with expert account manager support | – | – | Assigned |
|
Onboarding & Setup* Get your team up and running with help from our Bitly experts | – | – | Personalized |
| – | Get Started | Get Started | Get a Quote |
* Available only for annual plans.
Creating a Basic Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Basic
Sign Up for a Free Account
Creating a Pro Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Pro
Sign Up for a Free Account
Creating a Company Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Company
Looking for more than 1 user seat and 1 custom domain? Contact sales.
Sign Up for a Free Account