Save up to 34% when you pay annually
Pay annuallyPay monthly
FREE
$0/month
$0/month
50 bit.ly links/month
Includes:
Bitly-branded Link-in-bio
Custom back-halves
Bitly-branded QR
Codes NEW
STARTER
$8/month (annual one-time charge of $96)
Annual plan only
200 bit.ly links/month
Everything in Free, plus:
- Link-in-bio NEW
Link redirects
Data export
Access to support
BASIC
$29/month (annual one-time charge of $348)
$35/month
1,500 branded links/month
Everything in Starter, plus:
Complimentary custom domain*- Custom link redirects
- QR Code colors and logos
Branded links
PREMIUM
$199/month (annual one-time charge of $2,388)
$300/month
3,000 branded links/month
Everything in Basic, plus:
Advanced performance dashboard
Campaigns- QR Code multiple download formats
Location and device type data
ENTERPRISE
Custom
Custom
10,000+ branded links/mo.
Everything in Premium, plus:
Multiple user seats and group permissions
At scale link generation
99.9% SLA uptime
Account manager support
Detailed Feature Comparison
| – | FREE | STARTER | BASIC | PREMIUM | ENTERPRISE |
| Save up to 34% when you pay annually Pay annuallyPay monthly | $0/mo$0/mo Get Started | $8/mo($96 annually) Annual plan onlyGet Started | $29/mo($348 annually)$35/mo Get Started | $199/mo($2,388 annually)$300/mo Get Started | CustomCustom Get a Quote |
| Link Management | |||||
Short Links  Total number of URLs you can shorten on a monthly basis | 50/mo | 200/mo | 1,500/mo | 3,000/mo | 10,000/mo+ |
| Branded Links Links are created with a custom domain. Instead of bit.ly/2m75BWD, yourbrnd.co/2m75BWD | – | – |  | | |
| Branded Link Redirects Change the destination page for branded links | – | – | 10/mo | 50/mo | 10,000/mo+ |
| Bit.ly Link Redirects Change the destination page for bit.ly links | – | 3/mo | 5/mo | 10/mo | 50/mo+ |
| Auto-Branded Links Links created by others on Bitly’s website are branded with your custom domain | – | – | – | – | 10+ domains |
| Custom Back-Halves Insert your own words at the end of a link. Eg: change bit.ly/2ZonlUz to bit.ly/MyOnlinePage | 50/mo | 200/mo | 1,500/mo | 3,000/mo | 10,000/mo+ |
| Link Clicks Number of clicks allowed on the links you create | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Mobile Deep Links Point links to your mobile app and track their performance | – | – | – | | |
| Bulk Shortening Create multiple links with a single CSV upload | – | – | 100 links/csv | 3,000 links/csv | 10,000+ links/csv |
| Link Export Download a CSV file with your short links | – | | | | |
| QR Codes | |||||
| Branding Download a QR Code for any link with or without a Bitly logo | Bitly Branded | Bitly Branded | Enhanced | Enhanced | Enhanced |
| Custom Logo Customize your QR Code with your own logo | – | – | | | |
| Colors Change the color of your QR Code | – | – | | | |
| Download Format Download the QR Code in PNG or SVG format | PNG | PNG | PNG | Multiple Formats | Multiple Formats |
| Advanced Performance Dashboard View detailed performance data and metrics | – | – | | | |
| For more advanced QR Code capabilities, check out our recent acquisition: QR Code Generator → | – | – | – | – | – |
| Link-in-bioNEW | |||||
| Branding Create a Link-in-bio with or without a Bitly logo | Bitly Branded | Enhanced | Enhanced | Enhanced | Enhanced |
| Pre-Designed Themes Select from beautiful layouts and color schemes | | | | | |
| Custom Background Colors Choose colors that reinforce your brand | | | | | |
| Button & Font Styles Choose button and font styles that represent your brand | | | | | |
| Profile & Background Image Upload Customize your page with your own visuals | | | | | |
| Link-in-bio Social Icons Link your top social media platforms through social icons | | | | | |
| Link-in-bio QR Code Create a QR Code that directs people to your Link-in-bio | | | | | |
| Advanced Performance Dashboard View detailed performance data and metrics | | | | | |
| Custom Domain Essentials | |||||
| Complimentary Custom Domain* Only Bitly gives you a dedicated custom domain as part of a complete link management solution for your brand | – | – | | | |
| Domain Finder Select, for free, the perfect custom domain to build your brand | – | – | | | |
| Domain 1-Step Setup Begin creating branded links on a dedicated domain almost immediately, without ever leaving the Bitly platform | – | – | | | |
| Domain Guard Built-in safeguards protect your privacy so you can focus on growing your brand | – | – | | | |
| Domain Root Router Redirect visitors to a web page you designate when they enter your custom domain with nothing after the slash “/” | – | – | | | |
| Domain 404 Error Fixer Prevent 404 dead-ends by pointing visitors to a designated web page if your branded short link contains an error or typo after the slash “/” | – | – | | | |
| Campaign Management | |||||
| Campaigns Group and manage links in bulk | – | – | – | | |
| UTM Builder Add UTM parameters to your links through Bitly | | | | | |
| Bulk Import to Campaigns Add multiple links to a campaign via CSV | – | – | – | | |
| Export of Campaign Data Export your campaign data to a CSV file | – | – | – | | |
| Social Posting Connect your account to Twitter to post a link right from Bitly | | | | | |
| Parameter Passing Keep your link parameters intact when you shorten links containing URL codes | – | – | – | – | Available for Purchase |
| Data and Analytics | |||||
| Link History View the performance of your links over time | – | 30 Days | 30 Days | 1 Year | 2 Years |
| Link Reporting View detailed performance metrics for each link over 30 or 90 days | – | 30 Days | 30 Days | 60 Days | 90 Days |
| Advanced Performance Dashboard View a dashboard with aggregated metrics for all your links | – | – | – | 60 Days | 90 days |
| Data Export Export data out of Bitly | – | | | | |
| City-Level Data Access city-level tracking for every link you create | – | – | – | | |
| Device-Type Tracking Get a breakdown of clicks by device types for each of your links | – | – | – | | |
| Mobile Deep Link Reporting Reporting on mobile deep links i.e. app installs and performance of mobile deep links | – | – | – | | |
| Data Delivery | |||||
| API Rate Limit Share data between Bitly and your other apps through our open API | Standard | Standard | Standard | Standard | Higher Limits Available |
| Webhooks Capture and send notification in real-time on any click, enabling near-limitless workflows options | – | – | – | – | |
| Integrations Connect Bitly to your marketing tools to create links directly from other platforms | | | | | |
| SLA Uptime A service level agreement that guarantees top service and performance quality | – | – | – | – | 99.9% |
| Platform Access | |||||
| Web Browser Extensions Shorten links right from Chrome, Firefox, or Edge with our browser extensions | | | | | |
| Mobile App Shorten links and view metrics in our mobile apps for Android and iOS | | | | | |
| API v4 4th-generation API reduces complexity and streamlines integration with 3rd-party apps and solutions | | | | | |
| Device-Specific Web Access Securely access the Bitly platform, optimized by device, using any web browser | | | | | |
| Admin Features | |||||
| Group Permissions Place campaigns, users, or departments into distinct groups | – | – | – | – | |
| User Management Control which groups and links your users have access to | – | – | – | – | |
| SSO Self-Service Setup Access Bitly through your SSO provider in four simple steps done within minutes | – | – | – | – | |
| 2-Factor Authentication (2FA) Add a layer of protection by sending a security code to your mobile device upon login | | | | | |
| Customer Success | |||||
| Help Center Find answers in our help articles | | | | | |
| Support Connect with our dedicated support team for assistance | – | Basic | Basic | Basic | Priority |
| Account Management Unlock the most value from Bitly with expert account manager support | – | – | – | – | Assigned |
| Onboarding & Setup Get your team up and running with help from our Bitly experts | – | – | – | – | Personalized |
| – | Get Started | Get Started | Get Started | Get Started | Get a Quote |
*Custom domain registration included with subscription
Your purchase may be subject to sales tax and will automatically renew every month or year, depending on the payment plan you’ve chosen. All amounts shown are in USD.
Creating a Basic Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Basic
Sign Up for a Free Account
Creating a Pro Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Pro
Sign Up for a Free Account
Creating a Company Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Company
Looking for more than 1 user seat and 1 custom domain? Contact sales.
Sign Up for a Free Account