Save up to 34% when you pay annually
Pay annuallyPay monthly
FREE
$0/month
$0/month
2 QR Codes/month
10 links/month
1 Link-in-bio page
Includes:
5 custom back-halves
PNG & JPEG QR Code download formats
QR Code customizations
MOST POPULAR
CORE
$8/month (annual charge of $96)
Annual plan only
5 QR Codes/month
100 links/month
1 Link-in-bio page
Everything in Free, plus:
30 days of click & scan data
UTM Builder- Advanced QR Code customizations
Link & QR Code redirects
GROWTH
$29/month (annual charge of $348)
$39/month
10 QR Codes/month
500 links/month
2 Link-in-bio pages
Everything in Core, plus:
Complimentary custom domain*- Additional QR Code download formats
- 4 months of click & scan data
Bulk link shortening
PREMIUM
$199/month (annual charge of $2,388)
$300/month
200 QR Codes/month
3,000 links/month
5 Link-in-bio pages
Everything in Growth, plus:
- 1 year of click & scan data
Custom campaign-level tracking
City-level & device type click & scan data
Mobile deep linking
Custom pricing
10k+ QR Codes/month
10k+ links/month
75 Link-in-bio pages
Bitly for Enterprise
- The trusted, unrivaled enterprise-grade solution. One platform for all your link and QR Code needs.
- Get a Quote
- Everything in Premium, plus:
Multiple user seats
Group permissions
At scale link generation
99.9% SLA uptime
Account manager support
Detailed Feature Comparison
| – | FREE | CORE | GROWTH | PREMIUM | ENTERPRISE |
| Save up to 34% when you pay annually Pay annuallyPay monthly | $0/mo$0/mo Get Started | $8/mo($96 annually) Annual plan onlyGet Started | $29/mo($348 annually)$39/mo Get Started | $199/mo($2,388 annually)$300/mo Get Started | CustomCustom Get a Quote |
| Link Management | |||||
Short Links  Total number of URLs you can shorten on a monthly basis | 10/mo | 100/mo | 500/mo | 3,000/mo | 10,000+/mo |
| Redirects Change the destination page for a link | – | 3/mo | 10/mo | 60/mo | 10,000+/mo |
| Branded Links Create links with your own custom domain (so bit.ly/2m75BWD becomes yourbrnd.co/2m75BWD) | – | – |  | | |
| Auto-Branded Links Links created by others on Bitly’s website are branded with your custom domain | – | – | – | – | 10+ domains |
| Custom Back-Halves Insert your own words at the end of a link (so bit.ly/2ZonlUz becomes bit.ly/MyOnlinePage) | 5/mo | 100/mo | 500/mo | 3,000/mo | 10,000+/mo |
| Link Clicks Number of clicks allowed on the links you create | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Mobile Deep Links Point links to your mobile app and track their performance | – | – | – | | |
| Bulk Shortening Create multiple links with a single CSV upload | – | – | 100 links/csv | 3,000 links/csv | 10,000+ links/csv |
| QR Codes | |||||
| QR Codes Total number of QR Codes you can create on a monthly basis | 2/mo | 5/mo | 10/mo | 200/mo | 10,000+/mo |
| Redirects Change the destination page for QR Codes | – | 2/mo | 10/mo | 50/mo | 10,000+/mo |
| Custom Logo Customize your QR Code with your own logo | – | | | | |
| Color Options Change the color or add gradients to your QR Code | Limited | Advanced | Advanced | Advanced | Advanced |
| Frames Add a frame to your QR Code | Limited | Advanced | Advanced | Advanced | Advanced |
| Pattern Customizations Add various dot patterns to your QR Code | Limited | Advanced | Advanced | Advanced | Advanced |
| Download Format Download the QR Code as a PNG, JPEG, or SVG | PNG/JPEG | PNG/JPEG | PNG/JPEG/SVG | PNG/JPEG/SVG | PNG/JPEG/SVG |
| Scans Number of scans allowed on the QR Codes you create | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Link-in-bio | |||||
| Quantity Total Link-in-bios available to use | 1 | 1 | 2 | 5 | 75 |
| Branding Create a Link-in-bio with or without a Bitly logo | Bitly Branded | Enhanced | Enhanced | Enhanced | Enhanced |
| Pre-Designed Themes Select from beautiful layouts and color schemes | | | | | |
| Custom Background Colors Choose colors that reinforce your brand | | | | | |
| Button & Font Styles Choose button and font styles that represent your brand | | | | | |
| Button Thumbnails Make your buttons stand out by adding a thumbnail image | | | | | |
| Profile & Background Image Upload Customize your page with your own visuals | | | | | |
| Link-in-bio Social Icons Display your top social media platforms through social icons | | | | | |
| Link-in-bio QR Code Create a QR Code that directs people to your Link-in-bio | | | | | |
| Custom Domain Essentials | |||||
| Complimentary Custom Domain* A dedicated custom domain for your short links | – | – | | | |
| Domain Finder Choose the perfect custom domain from Bitly to build your brand | – | – | | | |
| Domain 1-Step Setup Set up a dedicated custom domain without ever leaving the Bitly platform | – | – | | | |
| Domain Guard Built-in safeguards protect your privacy so you can focus on growing your brand | – | – | | | |
| Domain Root Router Guide visitors to your page if they only enter your custom domain | – | – | | | |
| Domain 404 Error Fixer Keep traffic coming by pointing visitors to your web page if they mistype your link | – | – | | | |
| Analytics & Reporting | |||||
| Click/Scan Data History View performance of your links and QR Codes over time | – | 30 days | 120 days | 1 year | 2 years |
| Analytics Custom Date Range View detailed performance of your links and QR Codes for custom date range | – | 30 days | 45 days | 60 days | 90 days |
| Country-Level Data Access country-level tracking for your links and QR Codes | – | Top 10 | | | |
| City-Level Data Access city-level tracking for your links and QR Codes | – | – | – | | |
| QR Codes OS & Browser Data Access OS and browser level scan data for your QR Codes | – | – | | | |
| Link Device Data Access device-level tracking for your links | – | – | – | | |
| Link Referrer Data Access referrer-level tracking for your links | – | | | | |
| Link & QR Code Export Export link and QR Code data out of Bitly | – | – | | | |
| Link-in-bio Button Clicks Access Link-in-bio button click data | – | | | | |
| Link-in-bio Views Access Link-in-bio view data | | | | | |
| Link-in-bio Performance History View performance of your Link-in-bio over time | 30 days | 30 days | 120 days | 1 year | 2 years |
| Link-in-bio Analytics Custom Date Range View detailed performance of your Link-in-bio for custom date range | 30 days | 30 days | 45 days | 60 days | 90 days |
| Campaign Management | |||||
| Campaigns Group and manage links in bulk | – | – | – | | |
| UTM Builder Add UTM parameters to your links through Bitly | – | | | | |
| Bulk Import to Campaigns Add multiple links to a campaign via CSV | – | – | – | | |
| Export of Campaign Data Export your campaign data to a CSV file | – | – | – | | |
| Parameter Passing Keep your link parameters intact when you shorten links containing URL codes | – | – | – | – | Available for Purchase |
| Data Delivery | |||||
| API Requests Total number of requests you can make each month to the Bitly API | 1,000/mo | 5,000/mo | 25,000/mo | 50,000/mo | 150,000+/mo |
| Webhooks Capture and send notification in real-time on any click, enabling near-limitless workflows options | – | – | – | – | |
| Mobile Deep Link Reporting Monitor the success of mobile deep link app installs and link performance | – | – | – | – | |
| Integrations Connect Bitly to your existing apps and create links and QR Codes in your current workflows | | | | | |
| SLA Uptime Get guaranteed top service and performance quality with our service level agreement | – | – | – | – | 99.9% |
| Platform Access | |||||
| Web Browser Extensions Shorten links right from Chrome, Edge, and Firefox with our browser extensions | | | | | |
| Mobile App Shorten links, create QR Codes, customize your Link-in-bio and view metrics on Android and iOS devices | | | | | |
| Device-Specific Web Access Securely access the Bitly platform with any device and web browser | | | | | |
| Admin Features | |||||
| Group Permissions Place campaigns, users, or departments into distinct groups for more controlled collaboration | – | – | – | – | |
| User Management Control which groups and links your users have access to | – | – | – | – | |
| SSO Self-Service Setup Have one less password by accessing Bitly through SSO | – | – | – | – | |
| 2-Factor Authentication (2FA) Add a layer of protection by verifying your login with a mobile device | | | | | |
| Customer Success | |||||
| Help Center Access our extensive collection of help articles | | | | | |
| Support Connect with our dedicated support team for assistance | – | Basic | Basic | Basic | Priority |
| Account Management Unlock the most value from Bitly with expert account manager support | – | – | – | – | Assigned |
| Onboarding & Setup Get your team up and running with help from our Bitly experts | – | – | – | – | Personalized |
| – | Get Started | Get Started | Get Started | Get Started | Get a Quote |
*Custom domain registration included with subscription
Your purchase may be subject to sales tax and will automatically renew every month or year, depending on the payment plan you’ve chosen. All amounts shown are in USD.
Creating a Basic Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Basic
Sign Up for a Free Account
Creating a Pro Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Pro
Sign Up for a Free Account
Creating a Company Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Company
Looking for more than 1 user seat and 1 custom domain? Contact sales.
Sign Up for a Free Account