Influencer marketing just might be the next big thing. The world of digital marketing is becoming increasingly fragmented. Customers are scattered across dozens of channels and hopping from different devices all the time. But they’re paying attention to the influencers who are relevant to them – celebrities, thought leaders, consultants, bloggers, and Instagrammers alike all have unique power and sway among their audiences.
By building relationships with these influencers, brands can tap into customer segments that would otherwise cost thousands to reach with ads… if they could reach them at all. As consumers become jaded toward paid advertising, influencer marketing campaigns can cut through the noise and grab their attention. Want to learn more?
Watch the recording of our webinar, “How to Build a Killer Influencer Marketing Campaign,” and you’ll learn:
- How to identify and reach out to influencers
- 5 brands that have built killer influencer marketing campaigns
- What you need to get started