Marketing moves fast.
Your insights should, too.
Create and track your links, QR Codes, and campaign data all in one place—so you can stop guessing and start doubling down on what works.

Build stronger digital connections
Knowing how your clicks and scans are performing should be as easy as making them. Get started for free.
Sign up for free. Your free plan includes:
- 5 short links/month
- 3 custom back-halves/month
- Unlimited link clicks
Sign up for free. Your free plan includes:
- 2 QR Codes/month
- QR Code customizations
- Unlimited QR Code scans






Verlinke dein Marketing mit Bitly
Erstelle mit unserem URL-Shortener und QR Code Generator gebrandete Links und QR Codes in wenigen Sekunden und tracke dann jeden Klick und Scan in Bitly.
Kurzlinks, die mehr bewirken
Links anpassen, teilen und tracken – jeder Klick verrät dir mehr darüber, was deine Zielgruppe will.
- KI-gestützte Linkerstellung
- Individuelle Domains und zweite Linkhälften
- URL-Umleitung
- Massenkürzung von Links
Codes, die du bearbeiten und nachverfolgen kannst
Dynamische QR Codes für Druck und Verpackung – aktualisiere das Ziel jederzeit, kein Neudruck erforderlich.
- Individuelle Farben, Muster und Logos
- Dynamische QR Codes
- Downloads als PNG/JPEG/SVG
- Massenerstellung von QR Codes
Jeder Klick und Scan im Blick
Echtzeit-Performance für jeden Link und Code auf einen Blick.
- Tracking nach Standort, Referrer und Gerät
- Cross-Channel Analytics Dashboards
- KI-gestützte Analytics und Insights
- Kampagnen-Performance und UTMs
- Use short links to share important information and updates on social media, in email campaigns, or via SMS campaigns.
- Personalize QR Codes to grow your digital footprint in the physical world, driving more interaction and connection wherever your audience may be.
- Direct your links and codes to personalized landing pages and make it easy to share your content or services for maximum visibility.

Create more consistent, memorable brand experiences
- Create familiarity with your audience and establish brand consistency with custom QR codes, branded short links, and landing pages.
- Capture attention and leave a lasting impression. Customize your QR Codes and landing pages with logos, brand colors, and more– and easily redirect them whenever you need to.

See what’s working, when, and where – in real-time
- Use real-time data and analytics to make decisions about the best placement for your QR Codes and short links.
- Clear and simple: Unlike analytics tools and complex enterprise dashboards, get delivered, jargon-free insights—no expertise required.
- Granular & real-time data: detailed geographic breakdowns (city/country), device type insights, and referrer data so you can optimize campaigns instantly

Analyze your performance
Ask Bitly Assist questions about your link and QR Code performance in plain language and get easily digestible, data-backed insights. Bitly Assist can help you analyze top performing links, summarize last week’s performance, and even compare traffic sources.
- Ask anything about your link clicks and QR Code scans in your own words and get quick answers from your engagement data in seconds
- Drill into time comparisons, geographic breakdowns, referrer sources, device types, and more to help you build performance reports—no expertise required
- Pull performance by tags, date ranges, or specific links, so you can get the targeted analysis you need without navigation or manual work

Generate and track connections without leaving your workflow
- ntegrate with the most tools you already use, like Canva, ChatGPT, Shopify, HubSpot, Sprout Social, Adobe, and more.
- Save time creating connections and tracking at scale with over 800 integrations and API connectors, including AI-first workflows through LLM integrations and a comprehensive MCP.

Die erste Wahl von Millionen von Usern seit mehr als einem Jahrzehnt
Kund:innen
erstellte Links & QR Codes jährlich
Klicks & Scans jährlich
Verbundene Apps & Workflows
Uptime
Pricing for brands and businesses of all sizes
Connect to your audience with branded links, QR Codes, and landing pages that will get their attention.
Was enthalten ist:
- 2QR Codes/Monat
- 5Links/Monat
- 2individuelle Landingpages
- 3individuelle 2. Link-Hälften/Monat
- Unbegrenzte Klicks & QR-Code-Scans
- QR-Code-Anpassung
Core
Wertvolle Statistiken nutzen
Alle Free-Features, plus:
- 5QR Codes/Monat
- 100Links/Monat
- 5individuelle Landingpages
- Click- und Scan-Statistiken für 30 Tage
- UTM-Builder
- Erweiterte QR-Code-Anpassung
- Umleitung von Links & QR Codes
- Bitly Assist: Mit KI Links erstellen und die Leistung analysierenNeu
Growth
EmpfohlenNachhaltige Brand Experience bieten
Alle Core-Features, plus:
- 10QR Codes/Monat
- 500Links/Monat
- 10individuelle Landingpages
- Inklusive Custom Domain*
- Branded Links
- Click- und Scan-Statistiken für 4 Monate
- Massenerstellung von Links & QR Codes
Alle Growth-Features, plus:
- 200QR Codes/Monat
- 3.000Links/Monat
- 20individuelle Landingpages
- Click- und Scan-Statistiken für 1 Jahr
- Individuelles Tracking auf Kampagnen-Level
- Click- und Scan-Statistiken nach Stadt und Gerätetyp
- Deep Links für Mobilanwendungen

