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Practical guides on links, QR Codes, and omnichannel analytics — from the team that connects the physical and digital worlds.

Illustration of a Bitly woman walking across a chain link bridge, crossing toward an open blue door with a star on it.

Editor's pickBitly News

Jenny Coppola | Sep. 29, 2026 | 17 min read

The Click Expectation Report: New Research on What Consumers Want vs. What They Get

New research from 1,500+ consumers, marketers, and creators reveals what makes a link worth clicking, and where link-in-bio strategies fall short.

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Recent articles

What SMS Marketing Price Really Means for Your Budget

Digital Marketing

What SMS Marketing Price Really Means for Your Budget

Decode SMS marketing costs so every text stays measurable.

Sam OhOkt. 5, 202611 min read

A martial artist breaking a long, generic URL with a high kick to reveal a custom branded short link.

How to Name a Hyperlink Without the Messy URL

Rename messy URLs into clear, clickable hyperlink text in minutes.

Luke ReynebeauOkt. 5, 202611 min read

Two people standing on smartphones shaking hands.

Digital Marketing

URL Shortcuts: Create Short Links People Click

Create clean URL shortcuts you can share, track, and brand.

Luke ReynebeauOkt. 5, 202610 min read

A man putting a coin into a vending machine full of various link shorteners.

What Are Smart Links? A Practical Guide for Marketers

One link. The right destination for every click and scan.

Luke ReynebeauOkt. 5, 202612 min read

How to Change a Link Name Without Breaking the Destination

How to Change a Link Name Without Breaking the Destination

Rename links in docs, email, and short URLs without the clutter.

Roland DrewsOkt. 5, 202610 min read

A martial artist breaking a long, generic URL with a high kick to reveal a custom branded short link.

Digital Marketing

What Is Website Cloaking? A Clear Guide for Marketers

Website cloaking explained—and how to clean up links without the risk.

Leigh BaughamOkt. 5, 202612 min read

Illustration of a gardener wearing a hat and overalls watering a modular garden with different sections containing vegetables and flowers. The segmented garden plots represent data visualization concepts for analytics, data segmentation, and measuring growth through metrics.

How to Track QR Code Scans in Google Analytics 4

Make every print QR Code report cleanly in GA4, without Direct traffic noise.

Maddy DonleyOkt. 2, 202612 min read

A woman floating in the air with screens swirling around her.

Digital Marketing

Social Media Engagement Posts: 15 Ideas That Get Responses

Beyond likes and shares, learn how to truly engage your followers on social media with engaging posts

Maddy DonleyOkt. 2, 202615 min read

A man putting a coin into a vending machine full of various link shorteners.

Digital Marketing

Domain vs. URL: What’s the Difference?

Learn the crucial differences between a domain and a URL and why it matters.

Tyler RoehmholdtOkt. 2, 202615 min read

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