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RESEARCH REPORTThe Click Expectation Report: What Makes Links Worth Clicking

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RESEARCH REPORTThe Click Expectation Report: What Makes Links Worth Clicking

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Products

URL Shortener Customize, share and track links QR Code Generator Dynamic solutions to fit every business needs Pages Curate and track links and content for social media profiles AnalyticsA central place to track and analyse performance of all short links and QR Codes

Features

Link-in-bio Curate and track links and content for social media profiles Branded Links Customize links with your brand’s URL Mobile Links Short links for SMS messages UTM Campaigns Track links with UTM parameters Digital Business Cards Grow your network with virtual business cards 2D Barcodes Add a Global Trade Item Number (GTIN) to QR Codes designed for packaging

Integrations

Hubspot Connector

See more integrations

Discover more

API & Documentation Trust Center

AI Features

Bitly AssistAI-Powered link and QR Code Creation and analysis Bitly MCP Connect to AI agents with the Model Context Protocol Bitly LLM Integrations Bring link management to your AI assistant

AI Resources

Help Center Developers Trust Center Integrations Marketplace

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Illustration of a Bitly woman walking across a chain link bridge, crossing toward an open blue door with a star on it.

RESEARCH REPORTThe Click Expectation Report: What Makes Links Worth Clicking

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Why Bitly?

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Resources Get the latest trends, tips, and best practices Blog Get the latest trends, tips, and best practices Guides & eBooks Dig into in-depth resources and expert insights Videos & WebinarsStay ahead with market insights and practical know-how

Get inspired

Customer StoriesExplore success stories from Bitly customers QR Code Inspiration GalleryCheck out QR Code examples for every industry

Find Answers

Help Center Developers Trust Center Integrations Marketplace

What's new

Illustration of a Bitly woman walking across a chain link bridge, crossing toward an open blue door with a star on it.

RESEARCH REPORTThe Click Expectation Report: What Makes Links Worth Clicking

Log in Get a Quote

Press/Marketing measurement is breaking under its own complexity

Marketing measurement is breaking under its own complexity

Jun 5, 2026 . 1 min read

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