About Bitly
Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working online and offline.
Customers
Links & QR Codes created annually
Clicks & scans annually
Connected apps & workflows
Uptime
Bitly makes it easy to create, share, and track short links and QR Codes. Find what’s resonating and scale it into bigger reach, more clicks, and more sales.
For over a decade, we’ve been the point of connection for sharers of digital information and their audiences. We pride ourselves in being a platform that is a catalyst for connections and we carry that commitment across everything we do.
Core Values
Creating human connection starts with a culture of inclusion, accessibility, and continuous learning. These values are part of who we are—and we’re committed to making Bitly an even better place to work by growing in each of these areas.
Peter is Bitly’s CEO, where he leads the company’s strategic vision, innovation roadmap, and growth initiatives. Prior to this role, Peter served as the company’s Chief Financial Officer, where he played a critical role in scaling the business, optimizing operations, and building a strong foundation for sustainable growth.
Prior to joining Bitly, Peter was the Co-Founder, CFO and former CEO of NextRoll.
LinkedIn
Tara Robertson is Bitly’s Chief Commercial Officer. She manages all marketing, sales, and customer success matters for the company–creating and communicating value to millions of customers.
Before Bitly, Tara held roles at Teamwork, Sprout Social Inc. and Hotjar.
LinkedIn
Kelsey is Bitly’s Chief Product Officer. She’s focused on setting the product vision, creating a product strategy aligned with Bitly’s company goals and delivering product solutions that solve customer pain points.
Prior to joining Bitly, Kelsey led product teams at Cloud Elements and spent time as a product management consultant at Slalom.
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Matt is Bitly’s Chief Technology Officer, where he leads the Engineering and Data organizations, ensuring consistent high-quality delivery and sustainable long-term growth across the company’s platforms and services.
Before Bitly, Matt served as Chief Executive Officer at UserVoice, where he guided product direction, team execution, and strategic growth for the customer feedback and engagement platform.
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Kelly is Bitly’s Chief Legal & Administrative Officer. She oversees the Legal, People and IT teams at Bitly. Kelly is responsible for ensuring that Bitly is an amazing place to work for our Bitizens, and for global compliance matters, including protecting the safety of our platform and its users.
Before joining Bitly, Kelly was the Chief Legal Officer at Smartly.io and GC at Axiom.
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Jerome is Bitly’s VP of Financial Planning and Analysis. He is focused on financial planning, budgeting, forecasting, and key business metric analysis that support Bitly’s growth and profitability objectives.
Before Bitly, Jerome held leadership roles at public companies and high-growth startups, most recently as VP of Finance at ActiveCampaign.
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Manu is Bitly’s VP of Data. He is responsible for building Bitly’s comprehensive data platform that empowers the company with insights, fuels innovation, enhances user experience, and helps chart new pathways.
Before Bitly, Manu held leadership roles in the data and analytics space at PayPal, Wayfair, Meta and McKinsey.
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Shannon is Bitly’s VP of Human Resources. She is focused on talent management, employee relations, and organizational development initiatives in support of an engaged, inclusive and high-performing culture.
Before Bitly, Shannon held progressive HR roles, most recently at Ahold Delhaize, with a focus on strategic business partnering.
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Oran is Bitly’s VP of Finance. She oversees all aspects of finance and is responsible for scaling the company’s global finance organization to foster Bitly’s growth.
Before Bitly, Oran held roles at LivePerson and Ernst and Young.
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Sam is Bitly’s VP of Acquisition. He focuses on driving revenue by connecting the value of our platform and products to our current and new customers.
Before Bitly, Sam served marketing teams at Seismic, Lessonly, and Craftsy.
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Luke is Bitly’s VP of Customer and Retention Marketing. His focus is on user engagement programs, partner and ecosystem marketing and customer marketing initiatives aligned to both customer experience and revenue goals.
Prior to joining Bitly, Luke worked in marketing leadership roles in SaaS scale-ups and startups, including overseeing partner and customer marketing at Sprout Social during its growth from startup to IPO.
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Michael is Bitly’s VP of Engineering focused on Platform & Infrastructure. He oversees teams responsible for stability, scalability, distributed systems, modernization, and Trust & Safety. Michael joined Bitly in 2010 to build out the first paid offering and has led both Platform and Application Development teams.
Prior to Bitly, Michael rose through the engineering ranks at AOL where he worked on a variety of properties including AIM, MapQuest, and AOL.com.
LinkedIn
Rapha is Bitly’s VP of Engineering. He is focused on building reliable, scalable, and secure systems for Bitly customers and users. He works to enhance technical and process efficiency, and is involved in leading the security and compliance endeavors from an engineering viewpoint.
Before joining Bitly, he was responsible for managing the engineering org at Chronext, a prominent marketplace for luxury watch trading.
LinkedInChauncey McPufferson was born at Bitly HQ in 2008. There are many different sides to this complex, little pufferfish. Just like your links, no two puffers are the same.
We love how each new hire brings a new perspective, different experiences and ideas, and the opportunity to grow a more diverse workplace.
