If you are comparing Bitly and QRFY, you want more than a QR Code generator. You want one platform to launch campaigns, manage destinations, and measure results.
Bitly and QRFY both create QR Codes, but they solve different problems. Bitly brings QR Codes, short links, landing pages, and analytics into one workflow. QRFY stays focused on QR Code creation, design, and tracking. That split shapes your reporting and your costs.
This guide compares the two platforms on Dynamic QR Codes, analytics, link management, bulk creation, and scale.
Note: The brands and examples discussed below were found during our online research for this article.
Key takeaways
- Both platforms create QR Codes. Bitly also covers link shortening, branded links, landing pages, and campaign analytics.
- QRFY gives QR Code-first teams many content types, team access, bulk creation, and design options.
- Bitly suits marketers who want QR Codes, short links, landing pages, and one set of reports for both scans and clicks.
- Review sites value Bitly for ease of use, link shortening, link management, and campaign tracking. They value QRFY for ease of use, support, design options, and QR Code analytics.
- The right choice comes down to one thing: whether you need a QR Code-first tool, or one workflow for branded, trackable campaigns across channels.
Bitly vs. QRFY at a glance
Both platforms cover the core QR Code job, but they frame it differently. Bitly works as a broad marketing platform. QRFY works as a focused QR Code platform.
|
Category |
Bitly |
QRFY |
|
Primary use case |
Campaigns that link QR Codes, short links, landing pages, and analytics |
QR Code-first creation and management |
|
Free plan |
Unlimited clicks and QR Code scans, 5 links and 2 QR Codes per month, 2 landing pages |
7-day free trial and free Static QR Codes |
|
Dynamic QR Codes |
Yes |
Yes |
|
Static QR Codes |
Yes |
Yes |
|
URL shortening |
Core platform feature |
Short URLs available for QR Code destinations |
|
Landing pages |
Yes, with no-code builder and pre-constructed templates |
Yes, through QR Code destinations |
|
Analytics |
Scans, clicks, and page engagement in one place |
QR Code analytics and pixel-based tracking |
|
Bulk creation |
Available on higher plans |
Bulk upload and download |
|
Team access |
Groups, roles, SSO, and Enterprise controls |
Invited users and folder access options |
|
Custom domains |
Available on paid plans |
Supported |
|
Best fit |
Marketers who want one platform |
Teams that want a QR Code-only workflow |
G2 rates both platforms well. It shows Bitly at 4.5 out of 5 from 922 reviews and QRFY at 4.6 out of 5 from 222 reviews. The site also lists Bitly in categories beyond QR Code generators, including URL shortener, smart link, content analytics, social media analytics, and landing page builders.
Compare QR Code creation and customization
Both tools make QR Codes quick to build. They then point you toward different outcomes.
Bitly treats a QR Code as one part of a campaign. You create the code, connect it to a short link or a page, and keep the work in one platform. Design controls cover logo uploads, colors, frames, and patterns, and they can really help; customized QR Codes see a 3.8x increase in scans versus uncustomized codes. Bitly’s free plan includes unlimited user scans, deep design controls, and 2 QR Codes per month.
QRFY puts more weight on the code itself. The flow stays simple: Pick a destination, design the code, then download it. QRFY offers many codes for specialized destination types, including websites, PDFs, menus, videos, coupons, apps, feedback forms, and events. Templates, frames, colors, logos, and saved styles give teams design flexibility.
QRFY goes wide inside the QR Code category. Bitly connects the code to the rest of the campaign.
Dynamic vs. Static QR Codes in real campaigns
Dynamic QR Codes let you print a code once and change its destination later. The code on your packaging can point to a launch page today and a support page next month. An event sign can point to registration first, then to a recap page when the event is done.
Both platforms support Dynamic QR Codes, so both can handle those changes. The difference comes after the scan. Bitly connects that scan intelligence to results for your short links and landing pages in Bitly analytics. QRFY keeps the focus on the code and the campaign around it.
For more on when an editable code matters, read our guide to Static vs Dynamic QR Codes.
Compare analytics, tracking, and campaign visibility
Bitly gives you one place to track QR Code scans, short link clicks, branded links, and landing page engagement. That shared view helps when a campaign spans print, email, social, packaging, and paid media.
Higher plan tiers add depth: City-level data, device type data, campaign tracking, and wider API access for real-time data. Bitly does not track conversions or form completions itself. But you can connect a CRM or other tools through 60+ marketplace integrations, with no code to write.
QRFY takes a narrower path, and that focus can pay off. It reports total scans, unique scans, locations, and operating systems. It also connects to Google Analytics 4, Facebook Pixel, and Google Tag Manager for retargeting and event tracking.
So which reporting model fits your team? Pick Bitly to see the QR Code inside a larger campaign system, or QRFY for QR Code-specific reporting with pixel support.
What marketers should look for in QR Code reporting
Good QR Code reporting answers three needs fast. It shows scan volume. It lets you compare several codes side by side. And it connects scans to the rest of your marketing.
Bitly fits when QR Codes are part of a broader customer journey. QRFY fits when the QR Code sits at the center of the campaign. Our look at Bitly analytics vs native social analytics covers the wider reporting question.
Compare link management, landing pages, and connected experiences
Bitly does more than create QR Codes. You get short links, branded links, redirect controls on paid plans, and no-code landing pages. That matters when a QR Code starts the journey but does not finish it. The code, the link, the page, and the report all live in one platform.
Bitly’s free plan lets a small team test that model. You get 5 links, 2 QR Codes, and one set of reports each month. Our Growth plan adds branded links (see branded vs generic links to learn how these help drive engagement), one free custom domain, more landing pages, and bulk creation.
QRFY supports many destinations and can power landing-page style experiences. It also supports custom domains and reusable templates. That variety gives teams room to work inside the QRFY flow, even though QRFY does not set out to be a full link management platform.
When a QR Code is one step of many
Most QR Code campaigns do not stand alone. A code on packaging leads to a product guide. A flyer drives signups. A social post and an SMS message share one destination through a short link. Bitly keeps all those steps in one place.
QRFY also supports strong journey oversight when the QR Code carries the experience. Menus, event pages, app downloads, feedback forms, and digital business cards fit that model well. The question is where QR Codes sit in your campaign.
Compare bulk generation, team workflows, and scale
Bitly supports bulk link and QR Code creation on higher paid plans. Growth tier adds bulk creation. Premium tier raises monthly volume alongside scan and click data retention. Enterprise tier adds group permissions, SSO, webhooks, and admin controls.
QRFY scales through a QR Code lens. Teams can create many Dynamic QR Codes from a bulk upload using a CSV file. QRFY also supports invited users, folder-level controls, and shared work. Some QRFY materials promote unlimited team member accounts.
The two tools serve different types of teamwork. QRFY supports teamwork on QR Code production. Bitly supports teamwork across links, codes, pages, and reports.
Security, governance, and enterprise considerations
Larger organizations ask the same questions first. They want to know who can reach the assets and how admins set permissions. They also ask about standard SSO, automation, and scale.
Bitly answers yes to each one. Our Enterprise plan supports SAML SSO, group permissions, webhooks, and API access. With 99.99% uptime, Bitly provides the reliability brands need to stay connected with their audiences.
QRFY offers practical controls too: User roles, folder limits, password protection, time-based access, custom domains, and event tracking. Its public materials give less detail on enterprise governance than Bitly’s.
Compare pricing and plan fit
Bitly uses a clear plan structure. Our Free plan includes unlimited clicks and scans, deep QR Code design controls, 2 landing pages, plus 2 QR Codes and 5 links each month. Our Core plan costs $10 per month with annual billing. It provides 5 QR Codes and100 links every month, plus 30 days of click and scan data, redirects, UTM tracking, and more QR Code design options.
The Bitly Growth plan costs $29 per month with annual billing. It includes 10 QR Codes and 500 each month, 10 landing pages, one free custom domain, branded links, 4 months of data retention, and bulk creation. Premium tier costs $199 per month with annual billing. It delivers 200 more QR Codes and 3,000 links per month, 20 landing pages, 1 year of data hosting, campaign tracking, city-level data, and device data. Enterprise plans use custom pricing.
QRFY takes a different approach. Its materials promote a 7-day free trial, free Static QR Codes, and quarterly, semi-annual, or annual billing. Some plans include unlimited QR Code creation. QRFY does not list a clear entry price, so check the cost directly.
How to evaluate value beyond starting price
Start with what your team needs. List the assets first: QR Codes only, or short links and landing pages too. Then list the requirements around them, such as branded links, pixel integrations, one dashboard for clicks and scans, several users, and bulk creation.
QRFY offers strong value for a QR Code-first team that wants flexible destinations and design control. Bitly offers more value when one workflow has to cover links, QR Codes, landing pages, and analytics.
How to choose between Bitly and QRFY
The best platform depends on the job you need it to do.
Choose based on QR Code-only needs
QRFY fits teams that mainly create and design QR Codes for many content types. It works well for menus, PDFs, events, coupons, videos, and apps.
Choose based on broader campaign workflows
Bitly fits teams that use QR Codes with short links, branded links, landing pages, and shared analytics. That mix helps marketers run campaigns across print, social, email, SMS, and packaging without scattering the work.
Choose based on reporting needs
QRFY fits teams that want QR Code analytics and pixel support. Bitly fits teams that want to compare scans, clicks, and page engagement in one place.
Choose based on scale and collaboration
QRFY fits a flexible QR Code workflow with invited users. Bitly fits teams that need governance, admin controls, SSO, webhooks, and asset management at scale.
Pick the platform that matches your campaigns
QRFY gives teams a focused QR Code platform with many destination types, design control, bulk creation, and scan reporting. Bitly is the marketing platform that helps businesses of all sizes see what’s working. Simply and clearly. It brings QR Codes, short links, branded links, landing pages, and analytics together.
So the answer depends on how you build customer journeys. If QR Codes sit at the center of your marketing, QRFY may fit better. If QR Codes support a wider plan that also uses links, pages, and shared reports, Bitly fits better.
Link your marketing today. Compare Bitly plans and pick the one that fits your team best.
FAQs
Which platform is better for marketers who need more than QR Codes?
Bitly fits marketers who need more than QR Code creation. It combines QR Codes, short links, landing pages, branded links on paid plans, and one set of reports. That helps campaigns that run across print and digital channels.
What does QRFY offer that stands out for QR Code-focused campaigns?
QRFY stands out for its QR Code-first approach. It supports many content types, including PDFs, menus, events, feedback forms, apps, and landing pages. It also offers design controls, bulk creation, templates, custom domains, and QR Code analytics.
Can both Bitly and QRFY support Dynamic QR Codes?
Yes, both platforms support Dynamic QR Codes. QRFY promotes real-time destination updates. Bitly supports editable destinations inside a wider workflow that also covers links, landing pages, and analytics. That helps teams that manage printed or long-running campaigns.
How should readers compare Bitly and QRFY pricing?
Compare the two on workflow, not on entry price. Bitly publishes plans that include links, QR Codes, landing pages, and analytics. QRFY promotes a 7-day Dynamic QR Code trial and free Static QR Codes, so check its current paid prices with QRFY.
What kind of business is each platform best suited for?
QRFY may suit businesses that want a QR Code-focused platform with flexible content types and shared QR Code management. Bitly may suit businesses that want QR Codes inside a wider plan with short links, branded links, landing pages, and central reporting.
