A customer scans a code on a coffee shop counter to pull up the menu. A shopper scans a code on a product package to unlock a discount. At an event, a quick scan opens a ticket, a registration page, or a piece of content. QR Codes are everywhere because connecting offline to online experiences is no longer optional. Every business, brand, and experience now has a digital layer.
According to our recent survey, 86% of marketers plan to increase their QR Code usage in the next year. Why? Audiences are more ready to scan than ever. But for the people tasked with actually generating the QR Codes themselves, the experience hasn’t always kept up. Generating a QR Code should be just as simple as scanning one.
That’s exactly what QRCG by Bitly is built for.
What’s behind this next chapter
QR Code Generator, now QRCG by Bitly, is designed for people who want a tool that works without complexity. Whether you’re a small business owner printing your first menu, a marketer launching a campaign, or a retail team adding QR Codes to packaging and in-store displays, you get a QR-first experience that’s built for speed, flexibility, and reliability. Your QR Codes need to:
- Be fast and easy to create, so you can go from link to live code quickly
- Give you control over how your brand shows up, from design to the experience behind each scan
- Work reliably everywhere they’re used, with the ability to track performance and make updates without reprinting
We’ve been investing behind-the-scenes to improve performance, refine the user experience, and strengthen the foundation the product runs on. This rebrand makes that investment clear.
Founded in 2008, Bitly has evolved alongside the internet itself. We power hundreds of millions of links and QR Codes every month across more than 190 countries. And that same powerful infrastructure backs QRCG by Bitly.
This next chapter also reflects a more robust product experience that will be coming soon, as well as a rebuilt website, improved usability, the launch of our API, and new integrations already underway—with more to come.
What makes QRCG by Bitly different
QRCG by Bitly is designed to do one thing exceptionally well: make it easy to create, customize and control QR Codes without extra steps, complexity, or guesswork. That focus, backed by Bitly’s scale, reliability, and Trust and Safety, delivers a more consistent and impactful experience than any other dedicated QR Code generation tool.
With QRCG by Bitly, you can go from idea to a live QR Code in minutes. Generate instantly, customize with your logo and brand colors, and launch without navigating tools built for problems you don’t have.
Frictionless generation, built for speed
No extra steps, no friction—just a quick, straightforward way to create and launch QR Codes whenever you need them.
Branded, professional by default
Move beyond generic black-and-white codes. Customize with logos, colors, and frames so every QR Code reflects your brand.
Faster paths from scan to action
Turn curiosity into action instantly. Send users directly to a checkout page, booking flow, or key destination with a single scan.
From manual moments to digital outcomes
Connect physical touchpoints like packaging, signage, or events directly to digital experiences such as payments, registrations, or content.
What this means for existing customers
If you’re an existing QRCG customer, nothing about your current setup changes. Your account, plan, and QR Codes will continue to work as they do today. No migration, no disruption, and no action required.
What you will notice is a clearer, more consistent experience, along with steady improvements as we continue building. You’ll also see a refreshed look and feel across the website and product itself soon, with more exciting updates on the way!
Choosing the right QR Code solution
When your QR Code is the main event—and you want to be able to update it on the fly, check your stats, and manage it independently—QRCG by Bitly is your go-to solution. If you’re looking for a more comprehensive platform to manage links, track performance across channels, and connect your QR Codes into a larger marketing strategy, Bitly’s core platform is the better fit.
Both products are backed by Bitly and built to work reliably, so you can choose to use the one that best matches how you’re using QR Codes today!
A faster way to connect physical and digital experiences
QR Codes have become one of the fastest ways to connect real-world moments to digital experiences. With QRCG by Bitly, that connection is simpler, faster, and easier to manage than ever before. We’ll continue to expand what’s possible through new integrations, improved capabilities, and a better overall experience while staying focused on what matters most: helping you create QR Codes that work, wherever they’re used. For more updates about what’s coming next, be sure to visit the QRCG by Bitly blog.
