INCLUSION IS THE HEART
BEAT
OF OUR CULTURE

Every BITCounts

Bitly is dedicated to building a diverse, supportive, and inclusive culture where every teammate is valued and every step towards creating an equitable workplace counts.

CEO Bitly
“Creating an amazing workplace is a core value of Bitly. Through deliberate strategy and meaningful investment in inclusion initiatives, we’re building an environment where every team member experiences genuine connection, receives comprehensive support, and develops an authentic sense of belonging.”
Peter Krivkovich, CEO/

Our commitment to uniting us all

We’re in the business of creating meaningful connections—and that starts with how we work together. At Bitly, inclusion is a continuous journey. We’re always learning, listening, and evolving to make Bitly a place where everyone can thrive. Our inclusion pillars guide that work.

Fairness & Access

Ensure equal opportunities by addressing barriers in products, policies, and processes while providing access to tools, resources, and support for individuals from all backgrounds to succeed

Awareness & Education

Encourage inclusion through training, events, workshops, and resources, sparking curiosity, building competence, and fostering continuous learning

inclusion

Inclusion & Community

Foster a sense of belonging, collaboration, and mutual respect by creating inclusive environments where all individuals feel valued and supported

Representation

Build diverse representation that reflects the global community and amplifying voices at every level to drive inclusivity

Building community and belonging from within

Our ERGs are employee-led communities open to everyone at Bitly. These groups strive to foster a positive and inclusive workplace where everyone has a sense of belonging and the opportunity to grow.

Bitly Allyship

The Allyship ERG fosters a welcoming space for curiosity, courage, and connection—empowering all Bitizens to grow as everyday allies. Through learning, conversation, and intentional action, we strengthen a culture where everyone feels seen, supported, and valued. Prior to joining Bitly, Peter was the Co-Founder, CFO and former CEO of NextRoll.

Bitly Cares
Bitly Disability
Bitly Mosaic
Bitly Pride
Bitly Women

Our Spotlight on Inclusion Program

We created the Spotlight on Inclusion program to support charitable organizations working to expand access, promote inclusion, or strengthen communities. This program provides eligible nonprofits with a free Bitly plan—equipping them with the tools they need to amplify their mission and deepen their impact.

Learn more about working at Bitly

We love how each new hire brings a new perspective, different ideas, and the opportunity to grow a more diverse workplace.

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