Marketing moves fast.
Your insights should, too.
Create and track your links, QR Codes, and campaign data all in one place—so you can stop guessing and start doubling down on what works.
Build stronger digital connections
Knowing how your clicks and scans are performing should be as easy as making them. Get started for free.
Sign up for free. Your free plan includes:
- 5 short links/month
- 3 custom back-halves/month
- Unlimited link clicks
Link your marketing with Bitly
Use our URL shortener and QR Code generator to create branded links and QR Codes in seconds, then track every click and scan in Bitly.
URL Shortener
Short links that do more
Customize, share, and track your links — every click tells you more about what your audience wants.
- AI-powered link creation
- Custom domains and back-halves
- URL redirects
- Bulk link shortening
QR Codes
Codes you can edit and track
Dynamic QR Codes for print and packaging — update the destination anytime, no reprint needed.
- Customizable colors, patterns, and logos
- Dynamic QR Codes
- PNG/JPEG/SVG downloads
- Bulk QR Code creation
Analytics
See every click and scan
Real-time performance for every link and code, side by side.
- Geography, referrer, and device tracking
- Cross-channel analytics dashboards
- AI-powered analytics and insights
- Campaign performance and UTMs
- Use short links to share important information and updates on social media, in email campaigns, or via SMS campaigns.
- Personalize QR Codes to grow your digital footprint in the physical world, driving more interaction and connection wherever your audience may be.
- Direct your links and codes to personalized landing pages and make it easy to share your content or services for maximum visibility.
Create more consistent, memorable brand experiences
- Create familiarity with your audience and establish brand consistency with custom QR codes, branded short links, and landing pages.
- Capture attention and leave a lasting impression. Customize your QR Codes and landing pages with logos, brand colors, and more– and easily redirect them whenever you need to.
See what’s working, when, and where – in real-time
- Use real-time data and analytics to make decisions about the best placement for your QR Codes and short links.
- Clear and simple: Unlike analytics tools and complex enterprise dashboards, get delivered, jargon-free insights—no expertise required.
- Granular & real-time data: detailed geographic breakdowns (city/country), device type insights, and referrer data so you can optimize campaigns instantly
Analyze your performance
Ask Bitly Assist questions about your link and QR Code performance in plain language and get easily digestible, data-backed insights. Bitly Assist can help you analyze top performing links, summarize last week’s performance, and even compare traffic sources.
- Ask anything about your link clicks and QR Code scans in your own words and get quick answers from your engagement data in seconds
- Drill into time comparisons, geographic breakdowns, referrer sources, device types, and more to help you build performance reports—no expertise required
- Pull performance by tags, date ranges, or specific links, so you can get the targeted analysis you need without navigation or manual work
Generate and track connections without leaving your workflow
- ntegrate with the most tools you already use, like Canva, ChatGPT, Shopify, HubSpot, Sprout Social, Adobe, and more.
- Save time creating connections and tracking at scale with over 800 integrations and API connectors, including AI-first workflows through LLM integrations and a comprehensive MCP.
Adopted and loved by millions of users for over a decade
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Customers
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Links & QR Codes created annually
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Clicks & scans annually
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Connected apps & workflows
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Uptime
Pricing for brands and businesses of all sizes
Connect to your audience with branded links, QR Codes, and landing pages that will get their attention.
What's included:
- 2QR Codes/month
- 5links/month
- 2custom landing pages
- 3custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Everything in Free, plus:
- 5QR Codes/month
- 100links/month
- 5custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AINew
Everything in Core, plus:
- 10QR Codes/month
- 500links/month
- 10custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Everything in Growth, plus:
- 200QR Codes/month
- 3,000links/month
- 20custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
