eBooks Archive - Page 3 of 3

Guides & eBooks

The Big Book of Marketing Analytics Tools

Before customers went digital, marketers had to base their efforts on well-educated guesses and hunches. But the digital revolution has made it possible to see the results of a marketing…

Digital Marketing

How Marketers Can Use Deep Links to Drive Performance

Strong mobile initiatives are the center of an awesome marketing strategy. With users spending the majority of their time on mobile devices in apps, the most successful marketing teams understand…

Social Media

How to Optimize Your Social Media Strategy for Marketing Performance

Smart marketers know social is crucial to marketing success, but only one-third of marketers say they can tie social to ROI. By understanding the metrics found within each social tool…

Branding

How to Take Control of Your Brand

Creating and maintaining a powerful brand has never been more important, but with limited budgets, declining brand awareness and increasing pressure to prove return on investment, today’s marketers are facing…