Native Integration
Bitly and Salesforce Integration
Create and track branded short links directly within Salesforce. Measure engagement across every campaign and customer touchpoint without leaving your CRM.
What you can do with Bitly and Salesforce
- Generate branded short links for campaigns, emails, and outreach directly in Salesforce.
- Track click data and engagement metrics alongside your customer records.
- Attribute link performance to specific leads, contacts, and opportunities.
- Centralize your marketing and sales link activity in one platform.
How Bitly works with Salesforce
Native integration
The Bitly and Salesforce integration connects directly to your CRM. Start creating and tracking branded links in minutes with no additional tools required.
- Access Bitly link creation and management from within Salesforce records.
- Sync click and engagement data automatically to your CRM.
- Apply consistent branding to every link shared by your sales and marketing teams.
How to get started
Getting started with Bitly and Salesforce takes just a few minutes.
Create a Bitly account or sign in to your existing account.
Connect your Salesforce instance to Bitly through the marketplace.
Start creating branded links and tracking engagement in your CRM.
Common use cases
Sales outreach
Add branded short links to sales emails and track which prospects engage with your content.
Campaign tracking
Measure click performance across marketing campaigns and tie engagement back to revenue.
Account-based marketing
Create unique links for target accounts and monitor engagement at the contact level.
Event promotion
Share trackable registration links and see which channels drive the most sign-ups.
Who this is for
Marketing teams
Track campaign link performance and engagement data directly in your CRM.
Sales teams
See which prospects interact with your shared content to prioritize follow-ups.
Revenue operations
Unify link analytics with pipeline data to measure content impact on revenue.
Customer success managers
Share resources with customers and track engagement to identify opportunities.
Limitations and considerations
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Some advanced analytics features require a paid Bitly plan.
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Custom branded domains are available on Bitly paid plans.
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Link volume limits may apply depending on your Bitly subscription tier.
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Initial setup requires admin access to both Bitly and Salesforce.
Bitly and Salesforce integration FAQs
Other integrations and workflows
More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
