Native Integration
Bitly and HubSpot Integration
Connect Bitly directly to HubSpot and track every link click alongside your CRM data, without leaving your existing workflow.
What you can do with Bitly and HubSpot
- Create branded short links from within HubSpot and include them in emails, workflows, and contact records.
- Track link click data alongside your HubSpot contact and campaign activity to get a fuller picture of engagement.
- Use custom domains to keep your links on-brand across every HubSpot communication you send.
- Measure which contacts and segments are clicking your links so you can prioritize follow-up with confidence.
How Bitly works with HubSpot
Native integration
Bitly connects directly to HubSpot as a native integration, so your links are created and tracked without any additional setup or external tools. Once enabled, Bitly works inside HubSpot to give your team access to branded links and click analytics right where you already work.
- Shorten and brand links from directly within HubSpot without copying URLs between platforms.
- Surface Bitly click data inside HubSpot so your team can act on engagement signals in real time.
- Keep link creation consistent across team members by managing permissions and custom domains through Bitly.
How to get started
Getting started with Bitly and HubSpot takes just a few minutes.
Create a free Bitly account or log in to your existing account at bitly.com.
Visit the Bitly integration page in HubSpot's marketplace and connect your Bitly account.
Start creating branded short links inside HubSpot and monitor their performance through Bitly Analytics.
Common use cases
Email marketing campaigns
Include branded Bitly links in HubSpot email sends and track which recipients clicked through, helping you measure campaign engagement at the contact level.
Sales outreach
Sales teams can attach trackable short links to HubSpot sequences and one-to-one emails to see when prospects engage with shared content.
Lead nurturing workflows
Embed Bitly links in automated HubSpot workflows to track which touchpoints drive the most clicks across the nurture journey.
Campaign performance reporting
Combine Bitly click data with HubSpot reporting to compare link engagement across campaigns, channels, and audience segments.
Who this is for
Marketing teams
Create and share branded links in HubSpot campaigns and get click data that ties directly to your contact records and reporting.
Sales teams
Track prospect engagement with shared links inside HubSpot sequences and prioritize outreach based on real click activity.
Revenue operations
Standardize link creation across marketing and sales in HubSpot so click data stays consistent, attributable, and easy to report on.
Marketing agencies
Manage branded links for clients across HubSpot campaigns and deliver click performance data as part of your reporting workflow.
Limitations and considerations
-
Access to Bitly Analytics, custom domains, and advanced link features depends on your Bitly plan tier.
-
The native integration connects your Bitly account to HubSpot, so you'll need an active account with both platforms to get started.
-
Link click data appears in Bitly Analytics and may not automatically populate every HubSpot reporting view, depending on how your HubSpot instance is configured.
-
Some advanced features, such as bulk link creation or SSO, are available on higher Bitly plans and may require an upgrade.
Other integrations and workflows
More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
