Save up to 17% when you pay annually

Pay annuallyPay monthly
Free
$0 / month
$0 / month

Perfect for personal users ready to start tracking and measuring audience interactions.

1 User Seat
BASIC
$29 / month
$35 / month

Great for personal users and the self-employed who are considering analytics and need branding.

1,500 Branded Links
1 User Seat
1 Custom Domain
Pro
$99 / month
$115 / month

Made for influencers and small businesses who want to build their brand and dive deeper into performance analytics.

3,000 Branded Links
1 User Seat
1 Custom Domain
Company
$499 / month
$575 / month

For growing brands looking to scale larger campaigns across channels.

5,000 Branded Links
1 User Seat
1 Custom Domain
ENTERPRISE
Contact us / month
Contact us / month

For growing and established brands looking to drive brand loyalty, scale multichannel campaigns, and collaborate across teams.

10,000 Branded Links
1+ User Seats
1+ Custom Domains

Contact Sales
Talk to Sales: +1 (718) 838-9412

 

Detailed Feature Comparison
FreeBASICPROCOMPANYENTERPRISE
Save up to 17% when you pay annually
Pay annuallyPay monthly
$0/mo$0/mo
Get Started
$29/mo$35/mo
Get Started
$99/mo$115/mo
Get Started
$499/mo$575/mo
Get Started
Contact Sales
Contact UsContact Us
Get Enterprise
Branding
Branded Link Limit Links created with your custom domain. Instead of bit.ly/12345, yourbra.nd/123451,500/mo3,000/mo5,000/mo10,000/mo
Auto-branded Links Links created by others on Bitly’s website that are branded with your custom domain10+
Custom SSL Cert Use your own SSL certificate to create secure HTTPS linksAvailable for Purchase
Custom Domains Set up your own domain (e.g. yourbra.nd in place of bit.ly) to create branded links1111+
Domain Fee Waiver First custom domain registration included with subscription (up to $30)YesYesYesYes
Link Management
Links Any link shortened by you through your Bitly account1,000/mo1,500/mo3,000/mo5,000/mo10,000/mo
Tags Create tags to group and categorize your links
Bulk Link Tagging Add tags to links in bulk
Link Filtering Focus on the links you want to see based on date, tags, and type
Custom Back-Half Insert your own words at the end of a link. Eg: change bit.ly/472da4 to bit.ly/mypage
Mobile Deep Links Point links to your mobile app and track their performance
Custom Links
Custom Back-Half Limits Insert your own words at the end of a link. Eg: change bit.ly/472da4 to bit.ly/mypage50/mo1,500/mo3,000/mo5,000/mo10,000/mo
Custom Link Redirects Change the destination page for a custom branded link. Does not apply to bit.ly/links15500Unlimited
Custom Links History View the performance of your links over time
Campaign Management
Campaigns Group and manage links in bulk
UTM Builder Add UTM parameters to your links through Bitly
Bulk Import to Campaigns Add multiple links to a campaign via CSV
Export of Campaign Data Export your campaign data to a CSV file
Parameter Passing Keep your link parameters intact when you shorten links containing URL codesAvailable for Purchase
Social Posting Connect your account to Twitter and post a link right from Bitly
Data and Analytics
Link History Access one, twelve, or twenty-four months of link metrics30 Days30 Days1 Year1 Year2 Years
Link Reporting View detailed performance metrics for each link over 30, 60, or 90 days at a time30 Days30 Days60 Days60 Days90 Days
Dashboard Reporting View a dashboard with aggregated metrics for all your links
Mobile Deep Link Reporting Reporting on mobile deep links i.e. app installs and performance of mobile deep links
Data Delivery
Web Browser Extensions Shorten links right from Chrome or Firefox with our browser extensions
Mobile App Shorten links and view metrics in our mobile apps for Android and iOS
API Rate Limit Share data between Bitly and your other apps through our open APIStandardStandardStandardStandardHigher Limits Available
Custom Data Streams Get direct data in real time for syncing and working with large data setsAvailable For Purchase
Integrations Connect Bitly to your marketing tools to create links directly from other platforms
SLA Uptime A service level agreement that guarantees top service and performance quality99.90%
Admin Features
Group Permissions Place campaigns, users, or departments into distinct groups
User Management Control which groups and links your users have access to
SSO Use one username to log in to Bitly and your other services through single sign-onAvailable
Customer Success
Knowledge Base Find answers in our help articles
Email Support Email our support team for assistanceBasicBasicBasicBasicPremium
Account Management Have one of our account managers available to answer your questionsSharedAssigned
Onboarding & Setup Get your team up and running with help from our Bitly expertsWeb-basedPersonalized

Get Started

Get Started

Get Started

Get Started
Contact Sales

Contact Sales

Creating a Basic Account

1. Sign up for a free account

2. Click “Upgrade” on the top right of your dashboard

3. Follow the steps to upgrade to Basic

 

Sign Up for a Free Account

Creating a Pro Account

1. Sign up for a free account

2. Click “Upgrade” on the top right of your dashboard

3. Follow the steps to upgrade to Pro

 

Sign Up for a Free Account

Creating a Company Account

1. Sign up for a free account

2. Click “Upgrade” on the top right of your dashboard

3. Follow the steps to upgrade to Company

 

Sign Up for a Free Account