Save up to 34% when you pay annually

Pay annuallyPay monthly

2 QR Codes/month
10 links/month
1 Link-in-bio page


  • Website with a star icon over the screen5 custom back-halves
  • Unlimited scansUnlimited clicks & QR Code scans
  • QR Code iconQR Code customizations
$8/month (annual charge of $96)
Annual plan only

5 QR Codes/month
100 links/month
1 Link-in-bio page

Everything in Free, plus:

  • Line above bar chart30 days of click & scan data
  • Dropdown selectorUTM Builder
  • QR codeAdvanced QR Code customizations
  • Lines connecting two circles and an arrowLink & QR Code redirects
$29/month (annual charge of $348)

10 QR Codes/month
500 links/month
2 Link-in-bio pages

Everything in Core, plus:

  • Website with a checkmark over the screenComplimentary custom domain*
  • Branded linksBranded links
  • Line graph over bar graph4 months of click & scan data
  • Page icon with an up arrow in the bottom right cornerBulk link shortening
$199/month (annual charge of $2,388)

200 QR Codes/month
3,000 links/month
5 Link-in-bio pages

Everything in Growth, plus:

  • Line graph over bar graph1 year of click & scan data
  • Dropdown SelectorCustom campaign-level tracking
  • Simple dashboard mocking the Bitly dashboardCity-level & device type click & scan data
  • Mobile phone with arrow pointing up right in the top right cornerMobile deep linking
Custom pricing
Custom pricing

Custom number of
QR Codes, links
& Link-in-bio pages

Everything in Premium, plus:

  • Leadership graph of user iconsMultiple user seats and group permissions
  • Database scaling iconAt scale link generation
  • Page with a clock in the center and checkmark on the lower right corner99.9% SLA uptime
  • Person with a headset talking over the phoneAccount manager support

Custom pricing
Custom number of
QR Codes, links
& Link-in-bio pages

Bitly for Enterprise

  • The trusted, unrivaled enterprise-grade solution. One platform for all your link and QR Code needs.
  • Get a Quote

  • Everything in Premium, plus:
  • Link icon with a star in the top rightMultiple user seats
  • Link icon with a star in the top rightGroup permissions

  • Website with a star icon over the screenAt scale link generation
  • Mobile phone with arrow pointing up right in the top right corner99.9% SLA uptime

  • 2 Factor Login iconAccount manager support


Detailed Feature Comparison
Save up to 34% when you pay annually
Pay annuallyPay monthly
Get Started
$8/mo($96 annually)
Annual plan only

Get Started
$29/mo($348 annually)$35/mo
Get Started
$199/mo($2,388 annually)$300/mo
Get Started
Get a Quote
Link Management
Short Links More information Total number of URLs you can shorten on a monthly basis10/mo100/mo500/mo3,000/moCustom
Redirects More information Change the destination page for a link3/mo10/mo60/moCustom
Branded Links More information Create links with your own custom domain (so becomes
Auto-Branded Links More information Links created by others on Bitly’s website are branded with your custom domainCustom
Custom Back-Halves More information Insert your own words at the end of a link (so becomes,000/moCustom
Link Clicks More information Number of clicks allowed on the links you createUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Mobile Deep Links More information Point links to your mobile app and track their performanceIncludedIncluded
Bulk Shortening More information Create multiple links with a single CSV upload100 links/csv3,000 links/csvCustom
QR Codes
QR Codes More information Total number of QR Codes you can create on a monthly basis2/mo5/mo10/mo200/moCustom
Redirects More information Change the destination page for QR Codes2/mo10/mo50/moCustom
Custom Logo More information Customize your QR Code with your own logoIncludedIncludedIncludedIncluded
Color Options More information Change the color or add gradients to your QR CodeLimitedAdvancedAdvancedAdvancedAdvanced
Frames More information Add a frame to your QR CodeLimitedAdvancedAdvancedAdvancedAdvanced
Pattern Customizations More information Add various dot patterns to your QR CodeLimitedAdvancedAdvancedAdvancedAdvanced
Download Format More information Download the QR Code as a PNG, JPEG, or SVGPNG/JPEG/SVGPNG/JPEG/SVGPNG/JPEG/SVGPNG/JPEG/SVGPNG/JPEG/SVG
Scans More information Number of scans allowed on the QR Codes you createUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Quantity More information Total Link-in-bios available to use1125Custom
Branding More information Create a Link-in-bio with or without a Bitly logoBitly BrandedEnhancedEnhancedEnhancedEnhanced
Pre-Designed Themes More information Select from beautiful layouts and color schemesIncludedIncludedIncludedIncludedIncluded
Custom Background Colors More information Choose colors that reinforce your brandIncludedIncludedIncludedIncludedIncluded
Button & Font Styles More information Choose button and font styles that represent your brandIncludedIncludedIncludedIncludedIncluded
Button Thumbnails More information Make your buttons stand out by adding a thumbnail imageIncludedIncludedIncludedIncludedIncluded
Profile & Background Image Upload More information Customize your page with your own visualsIncludedIncludedIncludedIncludedIncluded
Link-in-bio Social Icons More information Display your top social media platforms through social iconsIncludedIncludedIncludedIncludedIncluded
Link-in-bio QR Code More information Create a QR Code that directs people to your Link-in-bioIncludedIncludedIncludedIncludedIncluded
Custom Domain Essentials
Complimentary Custom Domain* More information A dedicated custom domain for your short linksIncludedIncludedIncluded
Domain Finder More information Choose the perfect custom domain from Bitly to build your brandIncludedIncludedIncluded
Domain 1-Step Setup More information Set up a dedicated custom domain without ever leaving the Bitly platformIncludedIncludedIncluded
Domain Guard More information Built-in safeguards protect your privacy so you can focus on growing your brandIncludedIncludedIncluded
Domain Root Router More information Guide visitors to your page if they only enter your custom domainIncludedIncludedIncluded
Domain 404 Error Fixer More information Keep traffic coming by pointing visitors to your web page if they mistype your linkIncludedIncludedIncluded
Analytics & Reporting
Click/Scan Data History More information View performance of your links and QR Codes over time30 days120 days 1 year2 years
Analytics Custom Date Range More information View detailed performance of your links and QR Codes for custom date range30 days45 days60 days90 days
Country-Level Data More information Access country-level tracking for your links and QR CodesTop 10IncludedIncludedIncluded
City-Level Data More information Access city-level tracking for your links and QR CodesIncludedIncluded
QR Codes OS & Browser Data More information Access OS and browser level scan data for your QR CodesIncludedIncludedIncluded
Link Device Data More information Access device-level tracking for your linksIncludedIncluded
Link Referrer Data More information Access referrer-level tracking for your linksIncludedIncludedIncludedIncluded
Link & QR Code Export More information Export link and QR Code data out of BitlyIncludedIncludedIncluded
Link-in-bio Button Clicks More information Access Link-in-bio button click dataIncludedIncludedIncludedIncluded
Link-in-bio Views More information Access Link-in-bio view dataIncludedIncludedIncludedIncludedIncluded
Link-in-bio Performance History More information View performance of your Link-in-bio over time30 days30 days120 days1 year2 years
Link-in-bio Analytics Custom Date Range More information View detailed performance of your Link-in-bio for custom date range30 days30 days45 days60 days90 days
Campaign Management
Campaigns More information Group and manage links in bulkIncludedIncluded
UTM Builder More information Add UTM parameters to your links through BitlyIncludedIncludedIncludedIncluded
UTM Presets More information Save and reuse UTM parametersIncludedIncludedIncluded
Bulk Import to Campaigns More information Add multiple links to a campaign via CSVIncludedIncluded
Export of Campaign Data More information Export your campaign data to a CSV fileIncludedIncluded
Parameter Passing More information Keep your link parameters intact when you shorten links containing URL codesAvailable for Purchase
Data Delivery
API Requests More information Total number of requests you can make each month to the Bitly API1,000/mo5,000/mo25,000/mo50,000/moCustom
Webhooks More information Capture and send notification in real-time on any click, enabling near-limitless workflows optionsIncluded
Mobile Deep Link Reporting More information Monitor the success of mobile deep link app installs and link performanceIncluded
Integrations More information Connect Bitly to your existing apps and create links and QR Codes in your current workflowsIncludedIncludedIncludedIncludedIncluded
SLA Uptime More information Get guaranteed top service and performance quality with our service level agreement99.9%
Platform Access
Web Browser Extensions More information Shorten links right from Chrome, Edge, and Firefox with our browser extensionsIncludedIncludedIncludedIncludedIncluded
Mobile App More information Shorten links, create QR Codes, customize your Link-in-bio and view metrics on Android and iOS devicesIncludedIncludedIncludedIncludedIncluded
Device-Specific Web Access More information Securely access the Bitly platform with any device and web browserIncludedIncludedIncludedIncludedIncluded
Admin Features
Group Permissions More information Place campaigns, users, or departments into distinct groups for more controlled collaborationIncluded
User Management More information Control which groups and links your users have access toIncluded
SSO Self-Service Setup More information Have one less password by accessing Bitly through SSOIncluded
2-Factor Authentication (2FA) More information Add a layer of protection by verifying your login with a mobile deviceIncludedIncludedIncludedIncludedIncluded
Customer Success
Help Center More information Access our extensive collection of help articlesIncludedIncludedIncludedIncludedIncluded
Support More information Connect with our dedicated support team for assistanceBasicBasicBasicPriority
Account Management More information Unlock the most value from Bitly with expert account manager supportAssigned
Onboarding & Setup More information Get your team up and running with help from our Bitly expertsPersonalized

Get Started

Get Started

Get Started

Get Started
Get a Quote

*Custom domain registration included with subscription

Your purchase may be subject to sales tax and will automatically renew every month or year, depending on the payment plan you’ve chosen. All amounts shown are in USD.

Creating a Basic Account

1. Sign up for a free account

2. Click “Upgrade” on the top right of your dashboard

3. Follow the steps to upgrade to Basic


Sign Up for a Free Account

Creating a Pro Account

1. Sign up for a free account

2. Click “Upgrade” on the top right of your dashboard

3. Follow the steps to upgrade to Pro


Sign Up for a Free Account

Creating a Company Account

1. Sign up for a free account

2. Click “Upgrade” on the top right of your dashboard

3. Follow the steps to upgrade to Company

Looking for more than 1 user seat and 1 custom domain? Contact sales.


Sign Up for a Free Account