Save up to 17% when you pay annually
Pay annuallyPay monthly
BASIC
$29/month(annual one-time charge of $348)
$35/month
Create and share branded links that increase engagement and build trust with every click.
1,500 Branded Links
1 User Seat, 1 Free Custom Domain
1 User Seat, 1 Free Custom Domain
CUSTOMIZED SOLUTIONS
Get a Quote
Get a Quote
Solutions tailored to the needs of growing and established companies looking to drive brand loyalty, scale multichannel campaigns, and collaborate across teams.
Choose from:
3,000 - 500,000+ Branded Links
1 - 1,000+ User Seats
1 - 100+ Custom Domains
3,000 - 500,000+ Branded Links
1 - 1,000+ User Seats
1 - 100+ Custom Domains
Get a Quote
Talk to Sales: +1 (718) 838-9412
Interested in our free plan? Sign up for free here.
Detailed Feature Comparison
| – | FREE | BASIC | CUSTOMIZED |
| Save up to 17% when you pay annually Pay annuallyPay monthly |
$0/mo$0/mo Get Started |
$29/mo$35/mo Get Started |
Get a QuoteGet a Quote Get a Quote |
| Branded Links and Customization | |||
Branded Links  Links are created with a custom domain. Instead of bit.ly/12345, yourbra.nd/12345 | – | 1,500/mo | 3,000/mo+ |
|
Branded Link Redirects Change the destination page for branded links. Does not apply to bit.ly/links | – | 1 | Unlimited |
|
Auto-Branded Links Links created by others on Bitly’s website are branded with your custom domain | – | – | 10+ |
|
Custom Back-half Insert your own words at the end of a link. Eg: change bit.ly/472da4 to bit.ly/mypage | 50/mo | 1,500/mo | 3,000/mo+ |
|
Custom SSL Cert Use your own SSL certificate to create secure HTTPS links | – | – | Available for Purchase |
| Custom Domain Essentials | |||
|
Free Custom Domain Only Bitly gives you a dedicated custom domain as part of a complete link management solution for your brand | – |  | |
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Domain Finder Select, for free, the perfect custom domain to build your brand | – | | |
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Domain 1-Step Setup Begin creating branded links on a dedicated domain almost immediately, without ever leaving the Bitly platform | – | | |
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Domain Guard Built-in safeguards protect your privacy so you can focus on growing your brand | – | | |
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Domain Root Router Redirect visitors to a web page you designate when they enter your custom domain with nothing after the slash “/” | – | | |
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Domain 404 Error Fixer Prevent 404 dead-ends by pointing visitors to a designated web page if your branded short link contains an error or typo after the slash “/” | – | | |
| Link Functionality | |||
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Link Creation Any link shortened by you through your Bitly account | 1,000/mo | 1,500/mo | 3,000/mo+ |
|
Link Clicks Number of clicks allowed on the links you create | Unlimited | Unlimited | Unlimited |
|
Link Tags Create tags to group and categorize your links | | | |
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Bulk Link Tagging Add Tags to links in bulk | | | |
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Link Filtering Focus on the links you want to see based on date, tags, and type | | | |
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QR Codes Automatically generate a downloadable QR Code for any Bitly link | – | – | |
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Mobile Deep Links Point links to your mobile app and track their performance | – | – | |
| Campaign Management | |||
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Campaigns Group and manage links in bulk | – | – | |
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UTM Builder Add UTM parameters to your links through Bitly | – | – | |
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Bulk Import to Campaigns Add multiple links to a campaign via CSV | – | – | |
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Export of Campaign Data Export your campaign data to a CSV file | – | – | |
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Social Posting Connect your account to Twitter and Facebook and post a link right from Bitly | | | |
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Parameter Passing Keep your link parameters intact when you shorten links containing URL codes | – | – | Available for Purchase |
| Data and Analytics | |||
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Link History View the performance of your links over time | 30 Days | 30 Days | 2 Years |
|
Link Reporting View detailed performance metrics for each link over 30 or 90 days | 30 Days | 30 Days | 90 Days |
|
Dashboard Reporting View a dashboard with aggregated metrics for all your links | – | – | 90 days |
|
Data Export Export data out of Bitly | – | | |
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City-Level Data Access city-level tracking for every link you create | – | – | |
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Device-Type Tracking Get a breakdown of clicks by device types for each of your links | – | – | |
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Mobile Deep Link Reporting Reporting on mobile deep links i.e. app installs and performance of mobile deep links | – | – | |
| Data Delivery | |||
|
API Rate Limit Share data between Bitly and your other apps through our open API | Standard | Standard | Higher Limits Available |
|
Webhooks Capture and send notification in real-time on any click, enabling near-limitless workflows options | – | – | |
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Custom Data Streams Access 4x more data, in real time, for deeper, detailed analytics | – | – | Available For Purchase |
|
Integrations Connect Bitly to your marketing tools to create links directly from other platforms | | | |
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SLA Uptime A service level agreement that guarantees top service and performance quality | – | – | 99.9% |
| Platform Access | |||
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Web Browser Extensions Shorten links right from Chrome or Firefox with our browser extensions | | | |
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Mobile App Shorten links and view metrics in our mobile apps for Android and iOS | | | |
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API v4 4th-generation API reduces complexity and streamlines integration with 3rd-party apps and solutions | | | |
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Device-Specific Web Access Securely access the Bitly platform, optimized by device, using any web browser | | | |
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Branded Link Hub Shorten links on your company intranet so all employees can create branded links | – | – | Available for Purchase |
| Admin Features | |||
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Group Permissions Place campaigns, users, or departments into distinct groups | – | – | |
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User Management Control which groups and links your users have access to | – | – | |
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SSO Self-Service Setup Access Bitly through your SSO provider in four simple steps done within minutes | – | – | |
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2-Factor Authentication (2FA) Add a layer of protection by sending a security code to your mobile device upon login | | | |
| Customer Success | |||
|
Knowledge Base Find answers in our help articles | | | |
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Support Connect with our dedicated support team for assistance | – | Basic | Priority |
|
Account Management Unlock the most value from Bitly with expert account manager support | – | – | Assigned |
|
Onboarding & Setup Get your team up and running with help from our Bitly experts | – | – | Personalized |
| – | Get Started | Get Started | Get a Quote |
Creating a Basic Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Basic
Sign Up for a Free Account
Creating a Pro Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Pro
Sign Up for a Free Account
Creating a Company Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Company
Looking for more than 1 user seat and 1 custom domain? Contact sales.
Sign Up for a Free Account