Save up to 34% when you pay annually

Pay annuallyPay monthly
FREE

Build your brand with recognizable links that increase clicks and boost trust.

$0/month Β 
$0/month Β 

50 bit.ly links/month

Includes:

  • Customizable back-halves
  • Unlimited clicks
  • App integrations
  • Link history and reporting
BASIC

Build your brand with recognizable links that increase clicks and boost trust.

$29/month (annual one-time charge of $348)
$35/month Β 

1,500 branded links/month

Everything in Free, plus:

  • Complimentary custom domain*
  • Branded links
  • Bitly-branded QR Codes
  • Link redirects
  • Bulk link shortening
PREMIUM

Significantly improve results of online and offline initiatives.

$199/month (annual one-time charge of $2,388)
$300/month Β 

3,000 branded links/month

Everything in Basic, plus:

  • Dashboard reporting
  • Campaigns
  • QR Codes
  • Location and device type data
  • Mobile deep links
ENTERPRISE

Drive brand loyalty, scale multichannel initiatives and collaborate across teams with a solution tailored to your needs.

CustomΒ 
CustomΒ 

10,000+ branded links/month

Everything in Premium, plus:

  • Multiple user seats and advanced group permissions
  • At scale link generation
  • 99.9% SLA uptime
  • Comprehensive data and analytics
  • Personalized onboarding and expert account manager support

Β 

Detailed Feature Comparison
–FREEBASICPREMIUMENTERPRISE
Save up to 34% when you pay annually
Pay annuallyPay monthly
$0/mo$0/mo
Get Started
$29/mo($348 annually)$35/mo
Get Started
$199/mo($2,388 annually)$300/mo
Get Started
CustomCustom
Get a Quote
Branded Links and Customization
Branded Links More information Links are created with a custom domain. Instead of bit.ly/12345, yourbra.nd/12345–1,500/mo3,000/mo10,000/mo+
Branded Link Redirects More information Change the destination page for branded links–10/mo50/mo10,000/mo+
Bit.ly Link Redirects More information Change the destination page for bit.ly links–5/mo10/mo50/mo+
Auto-Branded Links More information Links created by others on Bitly’s website are branded with your custom domain–––10+ domains
Custom Back-half More information Insert your own words at the end of a link. Eg: change bit.ly/2ZonlUz to bit.ly/MyOnlinePage50/mo1,500/mo3,000/mo10,000/mo+
Custom SSL Cert More information Use your own SSL certificate to create secure HTTPS links–––Available for Purchase
Custom Domain Essentials
Complimentary Custom Domain* More information Only Bitly gives you a dedicated custom domain as part of a complete link management solution for your brand–IncludedIncludedIncluded
Domain Finder More information Select, for free, the perfect custom domain to build your brand–IncludedIncludedIncluded
Domain 1-Step Setup More information Begin creating branded links on a dedicated domain almost immediately, without ever leaving the Bitly platform–IncludedIncludedIncluded
Domain Guard More information Built-in safeguards protect your privacy so you can focus on growing your brand–IncludedIncludedIncluded
Domain Root Router More information Redirect visitors to a web page you designate when they enter your custom domain with nothing after the slash β€œ/”–IncludedIncludedIncluded
Domain 404 Error Fixer More information Prevent 404 dead-ends by pointing visitors to a designated web page if your branded short link contains an error or typo after the slash β€œ/”–IncludedIncludedIncluded
Link Management
Link Creation More information Any link shortened by you through your Bitly account50/mo1,500/mo3,000/mo10,000/mo+
Link Clicks More information Number of clicks allowed on the links you createUnlimitedUnlimitedUnlimitedUnlimited
Link Tags More information Create tags to group and categorize your linksIncludedIncludedIncludedIncluded
Bulk Link Tagging More information Add Tags to links in bulkIncludedIncludedIncludedIncluded
Link Filtering More information Focus on the links you want to see based on date, tags, and typeIncludedIncludedIncludedIncluded
Mobile Deep Links More information Point links to your mobile app and track their performance––IncludedIncluded
CSV Bulk Shortening More information Create multiple links with a single upload–100 links/csv3,000 links/csv10,000+ links/csv
CSV Bulk Export More information Download a file with your short links––IncludedIncluded
QR Codes More information Download a QR Code for any link with or without a Bitly logo in center–Bitly BrandedStandardStandard
Color QR Codes More information Change the color of your QR Code–––Included
QR Codes Download Format More information Download the QR Code in PNG or SVG format–PNGPNGPNG or SVG
Campaign Management
Campaigns More information Group and manage links in bulk––IncludedIncluded
UTM Builder More information Add UTM parameters to your links through BitlyIncludedIncludedIncludedIncluded
Bulk Import to Campaigns More information Add multiple links to a campaign via CSV––IncludedIncluded
Export of Campaign Data More information Export your campaign data to a CSV file––IncludedIncluded
Social Posting More information Connect your account to Twitter to post a link right from BitlyIncludedIncludedIncludedIncluded
Parameter Passing More information Keep your link parameters intact when you shorten links containing URL codes–––Available for Purchase
Data and Analytics
Link History More information View the performance of your links over time30 Days30 Days1 Year2 Years
Link Reporting More information View detailed performance metrics for each link over 30 or 90 days30 Days30 Days60 Days90 Days
Dashboard Reporting More information View a dashboard with aggregated metrics for all your links––60 Days90 days
Data Export More information Export data out of Bitly–IncludedIncludedIncluded
City-Level Data More information Access city-level tracking for every link you create––IncludedIncluded
Device-Type Tracking More information Get a breakdown of clicks by device types for each of your links––IncludedIncluded
Mobile Deep Link Reporting More information Reporting on mobile deep links i.e. app installs and performance of mobile deep links––IncludedIncluded
Data Delivery
API Rate Limit More information Share data between Bitly and your other apps through our open APIStandardStandardStandardHigher Limits Available
Webhooks More information Capture and send notification in real-time on any click, enabling near-limitless workflows options–––Included
Integrations More information Connect Bitly to your marketing tools to create links directly from other platformsIncludedIncludedIncludedIncluded
SLA Uptime More information A service level agreement that guarantees top service and performance quality–––99.9%
Platform Access
Web Browser Extensions More information Shorten links right from Chrome or Firefox with our browser extensionsIncludedIncludedIncludedIncluded
Mobile App More information Shorten links and view metrics in our mobile apps for Android and iOSIncludedIncludedIncludedIncluded
API v4 More information 4th-generation API reduces complexity and streamlines integration with 3rd-party apps and solutionsIncludedIncludedIncludedIncluded
Device-Specific Web Access More information Securely access the Bitly platform, optimized by device, using any web browserIncludedIncludedIncludedIncluded
Admin Features
Group Permissions More information Place campaigns, users, or departments into distinct groups–––Included
User Management More information Control which groups and links your users have access to–––Included
SSO Self-Service Setup More information Access Bitly through your SSO provider in four simple steps done within minutes–––Included
2-Factor Authentication (2FA) More information Add a layer of protection by sending a security code to your mobile device upon loginIncludedIncludedIncludedIncluded
Customer Success
Help Center More information Find answers in our help articlesIncludedIncludedIncludedIncluded
Support More information Connect with our dedicated support team for assistance–BasicBasicPriority
Account Management More information Unlock the most value from Bitly with expert account manager support–––Assigned
Onboarding & Setup More information Get your team up and running with help from our Bitly experts–––Personalized
–
Get Started

Get Started

Get Started
Get a Quote

*First custom domain registration included with subscription

Your purchase may be subject to sales tax and will automatically renew every month or year, depending on the payment plan you’ve chosen. All amounts shown are in USD.

Creating a Basic Account

1. Sign up for a free account

2. Click β€œUpgrade” on the top right of your dashboard

3. Follow the steps to upgrade to Basic

Β 

Sign Up for a Free Account

Creating a Pro Account

1. Sign up for a free account

2. Click β€œUpgrade” on the top right of your dashboard

3. Follow the steps to upgrade to Pro

Β 

Sign Up for a Free Account

Creating a Company Account

1. Sign up for a free account

2. Click β€œUpgrade” on the top right of your dashboard

3. Follow the steps to upgrade to Company

Looking for more than 1 user seat and 1 custom domain? Contact sales.

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Sign Up for a Free Account