The most recognized brands in the world love Bitly

Get more clicks with custom links

Make your links powerful marketing assets. Custom links replace “” with your chosen domain name, making your links consistently recognizable across channels. They’re so powerful, businesses that use them get up to 34% more clicks.

“Don’t waste your precious character count on the link. Short texts drive increased response rates. That’s why it’s critical for us to work with Bitly to keep the links short and identifiable by using custom domains.”


– Kate Myers, Director of Marketing

Create custom back-halves

Take custom links a step further with custom back-halves. When you edit the back-half of a link you give people a preview of where you’re sending them, building trust and boosting click-throughs.

Save up to 34% when you pay annually

Pay annuallyPay monthly

Build your brand with recognizable links that increase clicks and boost trust.

$29/month(annual one-time charge of $348)

Up to 1,500 branded links / month

Everything in Free, plus:

  • Create and share branded links
  • Basic email support
  • Redirect any link
  • Bulk link shortening NEW
  • Bitly-branded QR Codes NEW

Significantly improve results of online and offline initiatives.

$199/month(annual one-time charge of $2,388)

Up to 3,000 branded links / month

Everything in Basic, plus:

  • Advanced analytics
  • Campaigns
  • UTM Builder
  • Mobile deep links
  • QR Codes

Drive brand loyalty, scale multichannel initiatives and collaborate across teams with a solution tailored to your needs.

Custom Pricing 
Custom Pricing 

Up to 10,000+ branded links / month

Everything in Premium, plus:

  • At scale link generation
  • Advanced user and group permissions
  • 99.9% SLA uptime
  • Comprehensive data and analytics
  • Personalized onboarding and expert account manager support

Interested in our free plan? Sign up for free here.