The most recognized brands in the world love Bitly

Get more clicks with custom links

Make your links powerful marketing assets. Custom links replace “” with your chosen domain name, making your links consistently recognizable across channels. They’re so powerful, businesses that use them get more clicks.

“Don’t waste your precious character count on the link. Short texts drive increased response rates. That’s why it’s critical for us to work with Bitly to keep the links short and identifiable by using custom domains.”


– Kate Myers, Director of Marketing

Create custom back-halves

Take custom links a step further with custom back-halves. When you edit the back-half of a link you give people a preview of where you’re sending them, building trust and boosting click-throughs.

Save up to 34% when you pay annually

Pay annuallyPay monthly

Build your brand with recognizable links that increase clicks and boost trust.

$29/month (annual one-time charge of $348)

1,500 branded links/month

Everything in Free, plus:

  • Complimentary custom domain
  • Branded links
  • Bitly-branded QR Codes
  • Link redirects
  • Bulk link shortening

Significantly improve results of online and offline initiatives.

$199/month (annual one-time charge of $2,388)

3,000 branded links/month

Everything in Basic, plus:

  • Dashboard reporting
  • Campaigns
  • QR Codes
  • Location and device type data
  • Mobile deep links

Drive brand loyalty, scale multichannel initiatives and collaborate across teams with a solution tailored to your needs.

Custom Pricing 
Custom Pricing 

10,000+ branded links/month

Everything in Premium, plus:

  • Multiple user seats and advanced group permissions
  • At scale link generation
  • 99.9% SLA uptime
  • Comprehensive data and analytics
  • Personalized onboarding and expert account manager support

Interested in our free plan?

Sign up for free here. *Branded links are not included in the free plan.