Native Integration
Bitly and Hootsuite Integration
Create branded short links and track click performance directly within your social media scheduling workflow. Measure engagement across every campaign without switching tools.
What you can do with Bitly and Hootsuite
- Shorten and brand links directly within Hootsuite before publishing social posts.
- Track click data and engagement metrics for every link shared through your social channels.
- Maintain consistent branding across all your social media campaigns with custom short links.
- Measure which posts and platforms drive the most traffic to your content.
How Bitly works with Hootsuite
Native integration
Hootsuite connects directly with Bitly, allowing you to create and manage branded short links without leaving your social scheduling dashboard. Your Bitly account syncs automatically with Hootsuite for a unified workflow.
- Access Bitly link creation tools directly within the Hootsuite composer.
- View real-time click analytics for links shared through Hootsuite posts.
- Apply your custom branded domains to every social link you create.
How to get started
Getting started with Bitly and Hootsuite takes just a few minutes.
Create a free Bitly account or sign in to your existing account.
Connect your Bitly account to Hootsuite through the integrations menu.
Start creating branded short links directly within your Hootsuite workflow.
Common use cases
Campaign tracking
Measure which social posts and platforms generate the most clicks and conversions for your marketing campaigns.
Brand consistency
Use custom branded domains across all scheduled social content to reinforce brand recognition with every link.
Content performance
Compare engagement rates across different content types and posting times to optimize your social strategy.
Multi-channel reporting
Aggregate click data from posts published across multiple social networks into unified performance reports.
Who this is for
Social media managers
Streamline your posting workflow and gain visibility into which content drives the most engagement.
Marketing teams
Track campaign performance across social channels and connect link clicks to broader marketing goals.
Agencies
Manage branded links for multiple clients and deliver clear performance reports to stakeholders.
Content creators
Understand which posts resonate with your audience and optimize your content strategy based on real data.
Limitations and considerations
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Advanced analytics features require a paid Bitly plan.
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Custom branded domains must be configured in your Bitly account before they appear in Hootsuite.
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Click data may take a few minutes to sync between platforms after a link is created.
Other integrations and workflows
More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
