Native Integration
Bitly and Sprout Social Integration
Create branded Bitly Links directly within Sprout Social and track every click across your social campaigns with real-time analytics.
What you can do with Bitly and Sprout Social
- Create and share branded short links without leaving Sprout Social.
- Track click performance for every link across your social posts.
- View engagement data alongside your other Sprout Social metrics.
- Strengthen brand recognition with custom domains on every link you share.
How Bitly works with Sprout Social
Native integration
Sprout Social connects directly with Bitly, so you can create and manage branded short links from your publishing workflow.
- Generate Bitly Links in Sprout Social while composing posts.
- Access Bitly Analytics data to measure link performance across campaigns.
- Maintain a consistent brand presence with custom short domains on all shared content.
How to get started
Getting started with Bitly and Sprout Social takes just a few minutes.
Create a free Bitly account or sign in to your existing account.
Connect your Bitly account to Sprout Social through the integrations settings.
Start creating branded short links directly from your Sprout Social publishing queue.
Common use cases
Social campaigns
Share branded links across multiple social platforms and track which channels drive the most engagement.
Content promotion
Distribute blog posts, videos, and resources with trackable links to understand what resonates with your audience.
Event marketing
Promote webinars, conferences, and virtual events with memorable links that build brand trust.
Team collaboration
Give your entire social team access to branded link creation within a shared publishing workflow.
Who this is for
Social media managers
Create on-brand links for every post and measure performance without switching between tools.
Marketing teams
Track how social content contributes to broader campaign goals with click-level insights.
Brand managers
Ensure every link shared on social reinforces your brand identity with custom domains.
Agency teams
Manage branded links for multiple clients from a single social publishing platform.
Limitations and considerations
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Some advanced Bitly features may require a paid Bitly plan.
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Analytics data syncs according to each platform's refresh intervals.
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Custom domains require DNS configuration in your Bitly account before use.
Other integrations and workflows
More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
