2023 Q2 Product Features: Quarterly Blog

A collage of images including the Bitly logo, the Word API in a cloud, a QR Code, the Bitly Dashboard, and a smartphone.
A collage of images including the Bitly logo, the Word API in a cloud, a QR Code, the Bitly Dashboard, and a smartphone.

As we enter summer (and not to mention being halfway through 2023), the Bitly team has been hard at work to make the Connections Platform even stronger.

Link redirects are now a single process for easier management and tracking. Our QR Codes got a makeover with even more customization options, allowing you to really take them to the next level. Bitly Link-in-bios now have thumbnails to add to your links for improved visibility—and an easier way to “delete” your Link-in-bio site to start fresh with new content.

The Bitly Dashboard next to the words Bitly Connections Platform.


Bitly link redirects and branded link redirects have joined together as link redirects. This improvement makes it easier to manage and track your redirects.

Have you ever printed a sign and the website destination changed at the last minute, or do you need your QR Code to direct to a menu that changes weekly? Meet redirects—where you can keep the same short link or QR Code but change the URL destination. No reprinting, and no need to recreate QR Codes every week.

Need to freshen up your redirect knowledge? Our Help Center has you covered:

QR Code customization is here

The words QR Codes next to examples of the QR Code functionality in Bitly.


Cut through the visual clutter with more QR Code customization options. Now you can customize the style and color of nearly every part of your Bitly QR Code, from the pattern to the corner styles. You also can add a frame around the QR Code that both draws attention and prompts a call to action. Customization levels vary based on the plan you have.

A few support articles to help you get started:

Boost your QR Code game with Bitly

Get started with customizable QR Codes and make more meaningful connections.

Start now

Last but not least, you can now download your QR Codes in JPEG format.

Several examples of a Bitly Link-in-bio.


They say a picture is worth a thousand words, so what is a thumbnail worth?

Fully customize your Bitly Link-in-bio by incorporating a thumbnail image to differentiate your page from a competitor’s, making it more memorable to customers. Increase engagement with scannable thumbnails to make your links appealing and stand out—helping customers quickly identify the link they are interested in and click through.

Here are some best practice tips for Link-in-bio images.

Tired of limited link-in-bios?

Maximize your online impact with the newest Bitly Link-in-bio solution.

Get started

A fresh start

There are times when we all need a new start, including your Link-in-bio.

Imagine: A promotion has ended, your Marketing team has new brand assets, or it’s summer and you want bright, sunny images and colors. Updating your Link-in-bio is as easy as clicking a button—just note that selecting the ‘Delete’ option will permanently remove your Link-in-bio site, including formatting, content, and URLs.

Read our Help Center article about how to delete a Link-in-bio page for detailed instructions.

Do more with Bitly

The words Help Center surrounded by speech bubbles.


If you ever have a question about your Bitly account or our products, don’t forget to check out our Help Center. Here are just a few of the newest articles we’ve added:


With these new features, you’ll be able to take your connections to new heights and reach your audiences like never before. We can’t wait to see what you’ll do! Sign up or upgrade your account today and unlock the potential of your business or brand.