The Bitly GPT is Now a ChatGPT Plugin: Create Links and See What’s Working in One Place
Odds are, your last campaign started in ChatGPT. It’s where you shape the hook, draft the posts, and map out the launch all in one productive conversation.
But then it was time to create the campaign links for each channel, and at each stage of the funnel. So you leave the chat to build UTM links, paste them back, then return weeks later to pull the numbers, losing context at every step.
So when your boss asks what worked, you’re piecing together insights instead of giving a straight answer.
What if the plan, the links, and the results all lived in one conversation? Now they can, with the Bitly plugin for ChatGPT.
Here’s what’s changing. OpenAI is moving custom GPTs to plugins, with custom GPTs scheduled to retire in December 2026—and Bitly is moving with it. It’s super easy and it only takes a matter of minutes (seconds, really) to install the Bitly plugin and connect your account to reap the benefits of connecting your marketing strategy.
Prefer Claude, Copilot, or Perplexity? Bitly works there, too. Learn more about Bitly’s LLM integrations.
Read on to learn what the plugin does, how to set it up, and how to get the most out of it.
What is the Bitly plugin for ChatGPT?
The Bitly plugin for ChatGPT brings link and QR Code creation, and performance analytics all into a ChatGPT conversation where you are already working. ChatGPT connects to your Bitly account, so every link and QR Code can have all the customizations you would get in Bitly, like your custom domain and link data, but now you ask for it in chat.
The plugin works in both ChatGPT and ChatGPT Work, bringing Bitly into the tools people are already using to get things done. OpenAI recognizes the same shift we do: AI is becoming a place where people take action, alongside finding answers.
“Marketers already plan their campaigns in ChatGPT. With Bitly in ChatGPT, they can create branded links and custom QR Codes with tracking built in, send each visitor to the right page based on location or device, and see what’s working without leaving the conversation.”
- Arpan Shah, General Manager, Technology at OpenAI
Ready to bring Bitly into your next ChatGPT conversation? Here’s how to set it up.
How to get started with the Bitly plugin for ChatGPT
It only takes a few clicks to get setup—you’ll be up in running in the time it takes to pour your next cup of coffee! Whether you’re switching from the Bitly GPT or trying Bitly in ChatGPT for the first time, the steps are the same.
Setup is super easy because it only takes a few clicks in less than the time it takes to eat a slice of toast. Whether you’re switching from the Bitly GPT or trying Bitly in ChatGPT for the first time, the steps are the same.
- Open ChatGPT and select Plugins in the sidebar.
- Search for Bitly and select the Bitly plugin.
- Select Install plugin and sign in with Bitly.
- Log in to Bitly to connect your account.
- If you have more than one Bitly account, group, or custom domain, choose the ones you want to use.
- Try a starter prompt, like “Summarize my performance from the last 7 days”
The Bitly plugin is available across plans, with usage limits based on your subscription.
Once you’re connected (and fully caffeinated), the fun part begins! Here are several ways to put the plugin to work right away.
Three ways to get the most out of the Bitly plugin for ChatGPT
1. Create branded links, QR Codes, and landing pages without leaving the conversation
On your next marketing campaign, ask for branded links, landing pages, and QR Codes, titled, tagged, and tracked in the same chat you were planning in. Need one place to send people? Build a Bitly Page from a template and add buttons for every link that matters. Got a long list of URLs? No problem! Just paste them all in one message.
When you create a QR Code, the plugin hands you a link to it in Bitly. Open it there to download or further customize your code.
Try these prompts:
- “I just drafted three LinkedIn posts for our webinar. Create a Bitly link for the registration page for each post so I can see which one drives the most signups.”
- “Make a QR Code for our event registration page.”
- “Here are 10 product URLs for our holiday gift guide. Create a short link for each one.”
- “Create a Bitly Page for our winter launch with links to the product page, the demo video, and the signup form.”
- “Create a Bitly Page using a template that fits a coffee shop. Add buttons for our menu, online ordering, and Instagram.”
2. See what’s working and get answers from your data
Skip the report building and ask about clicks, scans, channels, locations, and trends the way you’d ask a teammate. The answers come from the same Bitly Analytics data you see in your dashboard, so you get your real numbers in seconds.
Try these prompts:
- “Which of my Bitly links got the most clicks last week, and which channels did the clicks come from?”
- “Compare clicks and scans on our spring and fall campaign links and QR Codes, and tell me which campaign performed better.”
- “Create a graph that shows how clicks on our product page link trended over the last 90 days.”
- “How many scans did my QR Code Fall Menu get in the last 30 days? Break it down by city and device.”
3. Stay on brand across every channel, automatically
Every link you create through the plugin can carry your custom domain, UTM parameters, and tags. That consistency pays off and we see the proof in our data: Branded links see a 2.3x increase in clicks versus unbranded links, and customized QR Codes see a 3.8x increase in scans versus uncustomized codes.
Try these prompts:
- “Create branded links on our custom domain for these three URLs, add UTMs for the October newsletter, and tag them ‘October newsletter.'”
- “Create a QR Code using our brand colors for our in-store signage, and title it ‘Fall in-store promo.'”
- “Find all our links tagged ‘October newsletter’ and add utm_source=newsletter to any that are missing it.”
- “Use our Marketing group and our custom domain for every link I create in this conversation.”
How customers already use Bitly inside ChatGPT
Justin Ritchie, Executive Director of XE Media Association, has been running Bitly inside ChatGPT for a while. For him, the win starts with staying in flow:
“It saves me so much time and clicking around. I can keep the ChatGPT + Bitly workflow open in a side window and just keep going.”
And it opens up reporting his team couldn’t make time for before:
“Doing this without the Bitly and ChatGPT integration would have been too time-consuming to even pull. Now we can easily see which customers have opportunities to engage more deeply.”
Plan it, create it, see what worked
Your campaigns already start in ChatGPT. Now the links, QR Codes, and results can live there, too. No new tabs, no copying and pasting, no hunting for numbers after the fact.
Install the Bitly plugin, connect your Bitly account, and try your first prompt in less than a minute. Everything you make rolls into Bitly Analytics, right next to the rest of your links and QR Codes.
Create anywhere. See everything.
FAQ
How do I switch from the Bitly GPT to the Bitly plugin?
The Bitly GPT is now the Bitly plugin for ChatGPT. To switch, open Plugins in ChatGPT, find Bitly, install it, and connect your Bitly account. Your links, QR Codes, and analytics stay in Bitly.
Do I need a paid Bitly plan to connect Bitly to ChatGPT?
The Bitly plugin is available across Bitly plans, with usage limits based on your subscription. Your plan sets how much you can create and how deep your analytics go, the same as in the Bitly app.
Where do links I create in ChatGPT show up in Bitly?
Right alongside everything else. Links appear in your Links list, QR Codes appear in your QR Code list, and every click and scan rolls into Bitly Analytics.
Can I use Bitly with other AI assistants?
Yes. Bitly also works inside Claude, Copilot, and Perplexity through the Bitly MCP (Model Context Protocol) server. See all of Bitly’s LLM integrations.
