Easily shorten links and measure the impact of your social media posts
Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!
Buffer will shorten links that you include in social posts. By connecting to Bitly, those short links will be created through your Bitly account. This means you can keep your links and click metrics all in one place, making it easier to track the success of your efforts.
Buffer short links are powered by Bitly, so Buffer users can easily shorten links and post to social directly from their Buffer account.
Have your own Bitly account or a Bitly-powered custom domain? Connect Bitly and Buffer to easily use and shorten links in your Buffer account using your Bitly instance, and see link click analytics directly in your Bitly Dashboard.