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Easily shorten links using your branded short domain and measure the impact of your social media posts

Connect HubSpot and Bitly
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Developed by: HubSpot

Support Email: integrationsupport@hubspot.com

About HubSpot

The HubSpot platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot's powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

HubSpot and Bitly

Connecting Bitly to your HubSpot platform will let you create Bitly short links for all of your social posts, while being able to track performance data back to in your Bitly account.

HubSpot shortens links that you include in social posts. By connecting to Bitly, those short links are created through your Bitly account. This means you can keep your links and click metrics all in one place, making it easier to track the success of your efforts.

Use cases

  • Link Shortening and Customization

    Bitly's URL shortening service allows users to create shorter, more manageable links directly within HubSpot.

  • Tracking and Analytics

    Bitly's comprehensive analytics on link performance, including clicks, geographic data, and referrers, are accessible within HubSpot's reporting and analytics tools.

  • Lead Tracking

    Track and analyze the impact of Bitly links on lead generation and customer acquisition by appending UTM parameters to the links.

  • Enhanced Reporting

    Bitly's link performance data can be leveraged in HubSpot's reporting capabilities, providing marketers with additional insights into campaign effectiveness.

  • Workflow Automation

    Set up automated actions in HubSpot based on Bitly link performance, such as triggering notifications or follow-up actions when a link reaches a specific click threshold.

  • Streamlined Marketing Operations

    Manage Bitly links directly within HubSpot, streamlining their marketing operations and reducing the need for switching between platforms.