Native Integration

Bitly and IFTTT Integration

Connect your Bitly account to IFTTT and automatically create, track, and manage short links across the apps you already use.

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What you can do with Bitly and IFTTT

  • Automatically shorten URLs from RSS feeds, social posts, or web content as they are published.
  • Create branded Bitly links using your custom domain whenever a new item appears in a connected app.
  • Log every new Bitly link to a spreadsheet in Google Sheets for organized record-keeping.
  • Generate short links for new YouTube videos and share them across your connected channels.
  • Track click data for every link created through IFTTT directly inside your Bitly account.
Shorten a link with Bitly in IFTTT

How Bitly works with IFTTT

Native integration

Bitly connects directly with IFTTT through a native integration available in the Bitly marketplace. Your Bitly account links directly to IFTTT, so every Applet you build runs with your account credentials and your link data.

  • Use your custom domain for every link IFTTT creates, keeping your branding consistent across all automated workflows.
  • Receive a notification or trigger a follow-on action in IFTTT whenever a new Bitlink is created in your account.
  • Access click analytics for IFTTT-generated links in Bitly Analytics alongside the rest of your link performance data.

Enable integration

Connect the dots between your brand and your customers in IFTTT with Bitly

How to get started

Getting started with Bitly and IFTTT takes just a few minutes.

Create a Bitly account or sign in to your existing account at bitly.com.

Visit the Bitly marketplace and connect your Bitly account to IFTTT.

Choose or create an Applet that uses Bitly as a trigger or action and activate it.

Common use cases

RSS feed shortening

Automatically create a Bitly link for every new item published in an RSS feed, so you always have a trackable short link ready to share.

YouTube link creation

Generate a short Bitly link whenever you publish a new YouTube video, making it straightforward to distribute across newsletters, messages, or social bios.

Link logging

Save every new Bitlink to a Google Sheet row automatically, giving you a structured log of your links without any manual copying.

WordPress post links

Create a Bitly link each time a new WordPress post goes live, so your shortened URL is available the moment your content is published.

Who this is for

Content creators

You publish regularly and want every new piece of content to have a trackable short link without added manual work.

Marketing teams

You manage multiple channels and need link creation and tracking to stay consistent across every campaign and platform.

Operations managers

You maintain shared link logs and reporting systems, and want new Bitlinks to flow into your existing records automatically.

Growth teams

You run experiments across many apps and need click data from every link attributed back to a single click tracking analytics dashboard.

Limitations and considerations


  • IFTTT Applets run on IFTTT's schedule, so link creation may not happen instantly for all trigger types.

  • Some Bitly features, including advanced link editing and UTM parameter management, are handled inside your Bitly account rather than through IFTTT.

  • Custom domain support requires a Bitly plan that includes custom domains.

  • The number of Applets you can run at once depends on your IFTTT plan, not your Bitly plan.

Get started with Bitly

Sign up for Bitly and connect your account directly to IFTTT to start creating, tracking, and managing short links across every app you use.

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Bitly and IFTTT integration FAQs

Other integrations and workflows

More than a link shortener

Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.

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