Third-Party Integration

Bitly and Adobe Analytics Integration

Bring Bitly link and QR Code engagement data into Adobe Analytics using no-code automation. Measure campaign performance across every channel.

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What you can do with Bitly and Adobe Analytics

  • Send Bitly click and scan data to Adobe Analytics for unified campaign reporting.
  • Track engagement metrics from branded short links and QR Codes alongside your other marketing data.
  • Attribute conversions to specific Bitly links within Adobe Analytics dashboards.
  • Monitor geographic and device-level performance without switching between platforms.
Shorten a link with Bitly in Adobe Analytics

How Bitly works with Adobe Analytics

Connect via no-code automation

Link Bitly to Adobe Analytics through automation platforms like Zapier. No code or developer resources required.

  • Automatically push Bitly engagement events to Adobe Analytics when links are clicked or QR Codes are scanned.
  • Map Bitly campaign data to custom dimensions and metrics in your Adobe reports.
  • Trigger Adobe Analytics tracking based on specific Bitly link activity or thresholds.

Get started for free

Connect the dots between your brand and your customers in Adobe Analytics with Bitly

How to get started

Getting started with Bitly and Adobe Analytics takes just a few minutes using no-code automation.

Create a free Bitly account and set up your branded short links or QR Codes.

Connect your Bitly and Adobe Analytics accounts through your preferred automation platform.

Configure which Bitly events and data points flow into Adobe Analytics.

Common use cases

Campaign attribution

Connect Bitly link clicks to conversion events in Adobe Analytics to see which campaigns drive results.

Cross-channel reporting

Combine Bitly engagement data with web and app analytics for a complete view of customer interactions.

Performance alerts

Trigger notifications in Adobe Analytics when Bitly link activity exceeds defined thresholds.

Who this is for

Marketing analysts

Consolidate Bitly engagement metrics with Adobe Analytics data for complete campaign visibility.

Digital marketers

Track branded link and QR Code performance alongside other channel metrics in one place.

Data teams

Automate the flow of Bitly data into Adobe Analytics without writing custom code.

Campaign managers

Attribute conversions to specific Bitly links and optimize budget allocation based on performance.

Limitations and considerations


  • This integration requires a third-party automation tool such as Zapier to connect Bitly and Adobe Analytics.

  • Data sync frequency depends on your automation platform plan and configuration.

  • Some advanced mapping options may require familiarity with Adobe Analytics custom dimensions.

  • Historical Bitly data prior to the integration setup will not automatically sync.

Get started with Bitly

Create your free Bitly account and connect to Adobe Analytics using no-code automation.

Get started for free

Bitly and Adobe Analytics integration FAQs

Other integrations and workflows

More than a link shortener

Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.

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