AI Search Killed Your Traffic. Now What?

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AI search and zero-click results are rewriting the acquisition playbook. Bitly’s VP of Acquisition, Sam Oh, breaks down what actually changed, why “zero-click” doesn’t mean “zero-value,” and how his team adapted without losing their minds.

• Why Sam calls the shift to AI search his “seven stages of grief,” and what came after acceptance
• The tools Bitly’s team uses to track AI citations now that Google Search Console and traditional analytics can’t see the whole picture
• Why G2 and Trustpilot reviews now shape what ChatGPT says about your brand, whether you’re enterprise or not
• Sam’s hot take on whether GEO and AEO are real disciplines or just good SEO with a new name
• A low-cost way for lean marketing teams to start showing up in AI answers without hiring an agency

Guest Bio:

Sam Oh is VP of Acquisition at Bitly, where he leads paid and organic growth, CRO, and website strategy. With 20+ years in marketing, he’s scaled revenue engines at companies through notable exits, including NetQuote (acquired by Bankrate), Craftsy (acquired by Comcast), and Lessonly (acquired by Seismic). He also serves as a Portfolio Advisor at Hatchet Ventures. Sam is based in Denver, CO.