How do you stand out in B2B marketing when anyone can launch a podcast? Louis Grenier’s answer: be more intense. Push what makes you you until it feels uncomfortable. Louis, founder of Stand the F*ck Out and author of the book of the same name, sat down with Bitly CCO Tara Robertson at Exit Five’s Drive in Vermont, hours after pulling off one of the event’s most talked-about stunts.
What you’ll learn:
- What “be more intense” means (hint: it’s not cursing in a French accent)
- Three ways to get leadership to back a riskier idea, starting with asking forgiveness instead of permission
- Why your brand guidelines PDF can hold you back, and where the “little accidents” people remember come from
- Insight foraging: why talking to real customers beats staring at click-through-rate dashboards
- The SpongeBob technique for finding ideas nobody else has
- Louis’s LinkedIn playbook: give, give, give (including hundreds of free books)
Guest Bio:
Louis Grenier is the founder of Stand The F*ck Out, a positioning and go-to-market consultancy for B2B companies including Dropbox, Hotjar, and Ahrefs. He wrote the book of the same name and hosted Everyone Hates Marketers, which passed 2 million downloads. He lives in Dublin.
On Demand Sessions
Is Your Content a Trick or a Treat?—Ross Simmonds x Foundation Marketing
AI made content easy. Making it worth the click? Still on us. Ross Simmonds, founder of…
Own Your Message (Nobody Else Will) Dave Gerhardt x Exit Five
Why Every B2B Brand Sounds the Same Now
AI Search Killed Your Traffic. Now What?
This episode breaks down what changed in AI search, why "zero-click" doesn't mean "zero-value," and how his team adapted without losing their minds.
