Dave Gerhardt, founder of Exit Five, joins Tara live at Exit Five’s Drive conference in Stowe, Vermont to talk about why LinkedIn is drowning in AI slop, and why that’s actually good news for marketers who write like humans. We cover owning your message, building a villain into your positioning, and why community beats content every time.
What you’ll learn:
- Why AI slop makes authentic voices stand out more, not less
- How to “own your message” instead of designing it by committee
- Why every strong brand needs a villain to rally against
Guest Bio:
Dave Gerhardt is the founder of Exit Five, a media and community company for B2B marketers, and host of Drive, its annual conference. Before Exit Five, he led marketing at Drift and several other startups. Known for one of the most engaged personal brands in B2B marketing, he built his following on unfiltered, in-the-moment LinkedIn content rather than a polished content calendar.
