Dave Gerhardt, founder of Exit Five, joins Tara live at Exit Five’s Drive conference in Stowe, Vermont to talk about why LinkedIn is drowning in AI slop, and why that’s actually good news for marketers who write like humans. We cover owning your message, building a villain into your positioning, and why community beats content every time.
What you’ll learn:
- Why AI slop makes authentic voices stand out more, not less
- How to “own your message” instead of designing it by committee
- Why every strong brand needs a villain to rally against
Guest Bio:
Dave Gerhardt is the founder of Exit Five, a media and community company for B2B marketers, and host of Drive, its annual conference. Before Exit Five, he led marketing at Drift and several other startups. Known for one of the most engaged personal brands in B2B marketing, he built his following on unfiltered, in-the-moment LinkedIn content rather than a polished content calendar.
On Demand Sessions
How B2B Brands Stand Out—Louis Grenier x Stand The F* Out
How do you stand out in B2B marketing when anyone can launch a podcast? Louis Grenier's…
Is Your Content a Trick or a Treat?—Ross Simmonds x Foundation Marketing
AI made content easy. Making it worth the click? Still on us. Ross Simmonds, founder of…
AI Search Killed Your Traffic. Now What?
This episode breaks down what changed in AI search, why "zero-click" doesn't mean "zero-value," and how his team adapted without losing their minds.
