AI made content easy. Making it worth the click? Still on us. Ross Simmonds, founder of Foundation Marketing and one of Bitly’s agency partners, sits down with Bitly CCO Tara Robertson at Exit Five’s Drive to talk AI slop, why a little experimenting goes a long way, and the one channel he’d bet on today. Bonus: a Click or Scroll answer we didn’t see coming.
What you’ll learn:
- The four E’s every piece of content needs (and the viral campaign that nailed all four)
- Why Ross puts 20% of his effort into experiments, and how it keeps him ahead of competitors
- Whether Reddit still matters for AI visibility, and how to find out for your own brand
- Why “zero-click” is a return to marketing’s roots, not the end of it
- The one channel Ross would bet on if he were starting from scratch today
Guest Bio:
Ross Simmonds is the founder and CEO of Foundation, a B2B content marketing agency, and the founder of Distribution.ai. He’s the author of Create Once, Distribute Forever and a recipient of the Harry Jerome Young Entrepreneur Award. Based in Halifax, Nova Scotia, Ross speaks globally on content distribution, AI visibility, and growth.
On Demand Sessions
How B2B Brands Stand Out—Louis Grenier x Stand The F* Out
How do you stand out in B2B marketing when anyone can launch a podcast? Louis Grenier's…
Own Your Message (Nobody Else Will) Dave Gerhardt x Exit Five
Why Every B2B Brand Sounds the Same Now
AI Search Killed Your Traffic. Now What?
This episode breaks down what changed in AI search, why "zero-click" doesn't mean "zero-value," and how his team adapted without losing their minds.
