Dark funnels, dark social, and zero-click attribution. Proving marketing ROI has never been harder, and creating more content isn’t the fix.
Click Worthy is Bitly’s new podcast for marketers navigating a world where attention is everywhere, but engagement is earned. Hosted by Bitly’s Chief Commercial Officer Tara Robertson, each episode sits down with a marketing leader to unpack what it actually takes to earn a click, not just chase one.
What to expect:
- Conversations with marketing leaders who’ve had to rethink attribution from the ground up
- Real talk on what’s working (and what’s quietly not) in a zero-click world
- Recurring rapid-fire segment where guests react to real content in real time
On Demand Sessions
On demand
Own Your Message (Nobody Else Will) — Dave Gerhardt x Exit Five
Why Every B2B Brand Sounds the Same Now
On demand
AI Search Killed Your Traffic. Now What?
This episode breaks down what changed in AI search, why "zero-click" doesn't mean "zero-value," and how his team adapted without losing their minds.
On demand
Top 10 Recommended Bitly Features from Power Users Webinar Recap
Every month, 5M+ Bitly customers log in to shorten links, create QR Codes, update their Link-in-Bio…
