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Practical guides on links, QR Codes, and omnichannel analytics — from the team that connects the physical and digital worlds.

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Editor's pickBitly News

Jenny Coppola | Sep 29, 2026 | 17 min read

The Click Expectation Report: New Research on What Consumers Want vs. What They Get

New research from 1,500+ consumers, marketers, and creators reveals what makes a link worth clicking, and where link-in-bio strategies fall short.

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Recent articles

Bitly Products

Bitly + Zapier: Streamlining Customer Workflows

Take a look at some of a long list of apps Bitly connects to through Zapier.

Tiffany FowellDec 14, 20182 min read

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Bitly Products

How One Real Estate Agency Uses Bitly To Up Their Instagram Game

“I found my new home through Instagram.” Those are words that probably haven’t been heard before the past few years. One NYC-based real estate…

Luke ReynebeauOct 11, 20176 min read

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Digital Marketing

6 Awesome Holiday Marketing Strategies for Retail & eCommerce

Here are 6 ways for marketers to succeed in their holiday marketing efforts.

Luke ReynebeauAug 7, 20174 min read

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Influencer Marketing

The Next Big Chapter of Influencer Marketing: Standardization

Influencer marketing is turning the page and entering that awkward age of adolescence. And like most coming-of-age stories, this one’s filled with conflict and…

Trupti DesaiAug 4, 20175 min read

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Mobile

WWDC Recap: Apple Takes on Healthcare, Finance, Ads, and More

Earlier this week, CNBC reported that Apple has a secret team working on bringing clinical data to the iPhone. Like CDs and MP3s that…

Michael RichmanJun 19, 20178 min read

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Influencer Marketing

How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal

If you were on Snapchat last fall, there’s a chance you saw someone talking about a clay mask. After all, there were over 2,000…

Trupti DesaiMay 22, 20176 min read

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Influencer Marketing

[EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM

Influencer marketing programs are here to stay. Almost all consumers (92%) trust recommendations from strangers and influencers over those from brands. Most marketers have…

Trupti DesaiApr 6, 20171 min read

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