Mobile Links
Custom SMS short links you can actually measure
Send personal, on-brand SMS short links that take every user to the right place, then track which messages drive clicks.
- Use the Bitly API to create thousands or millions of unique short links, one per recipient, so every SMS feels personal.
- Send branded SMS links on your own custom domain. A branded domain is less likely to be flagged as spam, and links never expire.
- Turn on mobile deep links to route users to the right screen in your app, or to the app store if it isn’t installed.
Prove SMS ROI with clear tracking data
- Track links and QR Codes across SMS, email, social, and print in one dashboard, and compare SMS against every other channel.
- See who clicked each message and when. Ask Bitly Assist which SMS campaign drove the most clicks and get an answer in seconds.
- Break down performance by device, referrer, and city, and let Weekly Insights flag what changed across your SMS links weekly.
Secure SMS with built-in integrations
- Automate SMS short link creation at scale by connecting Bitly to providers like Twilio, Authvia, and AudienceTap via the API.
- Bitly’s Trust and Safety team uses patented abuse detection to blocks threats in real time, with ~1 billion potentially harmful clicks protected
- Protect access with 2-factor authentication, plus SSO and advanced permissions on enterprise plans.
Link your marketing with Bitly
Use our URL shortener and QR Code generator to create branded links and QR Codes in seconds, then track every click and scan in Bitly.
URL Shortener
Short links that do more
Customize, share, and track your links — every click tells you more about what your audience wants.
- AI-powered link creation
- Custom domains and back-halves
- URL redirects
- Bulk link shortening
QR Codes
Codes you can edit and track
Dynamic QR Codes for print and packaging — update the destination anytime, no reprint needed.
- Customizable colors, patterns, and logos
- Dynamic QR Codes
- PNG/JPEG/SVG downloads
- Bulk QR Code creation
Analytics
See every click and scan
Real-time performance for every link and code, side by side.
- Geography, referrer, and device tracking
- Cross-channel analytics dashboards
- AI-powered analytics and insights
- Campaign performance and UTMs
See how other businesses use Bitly
