Hospitality
Delight your guests and anticipate their every need with simple digital solutions
Helping customers feel right at home is your specialty. Ours is making it convenient and easy to connect with them. It’s all possible with Bitly.
Loved by big and small brands everywhere
- Use QR Codes to let hotel guests order room service or other in-room amenities without having to call the front desk.
- Increase restaurant reservations or direct bookings by giving guests a way to learn more through QR Codes on advertisements, signage, or menus.
- Manage all your QR Codes in one place and tap into helpful analytics so you can make updates based on data and scanning trends.
Make every experience hassle-free with the help of short links
- Empower guests to check-in from their phones or even adjust their reservation with perfectly-timed short links sent via SMS.
- Improve the customer experience with deep short links that point guests to pages within your hotel or restaurant’s app.
- Evaluate link performance with in-depth location, device, and channel data so you can optimize your customer connections at every turn.
- Create custom referral links to share with your most loyal guests and reward them for spreading the word with special discounts.
House important promotions and useful resources on your Link-in-bio page
- Point guests to maps, menu specials, hotel amenities, hours of operation, and more, all with one small-but-mighty Link-in-bio page.
- Help guests discover all the activities and events at your establishment through a customized landing page and get more attendees.
- Create a unique page for each business in your restaurant group and make it easy to place orders or make reservations directly.
Link your marketing with Bitly
Use our URL shortener and QR Code generator to create branded links and QR Codes in seconds, then track every click and scan in Bitly.
URL Shortener
Short links that do more
Customize, share, and track your links — every click tells you more about what your audience wants.
- AI-powered link creation
- Custom domains and back-halves
- URL redirects
- Bulk link shortening
QR Codes
Codes you can edit and track
Dynamic QR Codes for print and packaging — update the destination anytime, no reprint needed.
- Customizable colors, patterns, and logos
- Dynamic QR Codes
- PNG/JPEG/SVG downloads
- Bulk QR Code creation
Analytics
See every click and scan
Real-time performance for every link and code, side by side.
- Geography, referrer, and device tracking
- Cross-channel analytics dashboards
- AI-powered analytics and insights
- Campaign performance and UTMs
FAQ
Glad you asked! Here’s a few basics to get you started.
A great guest experience hinges on seamless service delivery. Bitly’s QR Codes, links, and landing pages can facilitate this by creating a consistent experience across in-person and digital touchpoints. They can:
- Enable guests to check themselves in—all you need to do is create Bitly Codes or Links directing guests to your check-in page and share them before their arrival.
- Allow guests to adjust their reservations with a single scan or click; no need for endless calls with your team.
- Provide convenient access to your room service menu, allowing guests to place orders conveniently—you just need to create a custom landing page via Bitly Pages and add your menu.
- Host valuable information on your Bitly Pages landing page, including area maps, your hours of operation, and recommended activities in your location, to help guests take control of their stays.
Bitly Codes and Bitly Links also enable contactless service. When scanned or clicked, they can open pages with access codes for amenities, allowing guests to let themselves in rather than wait for hotel staff to help.
Absolutely! Bitly Analytics provides real-time engagement data for all Bitly products, helping you gauge guests’ engagement with different touchpoints. Trackable metrics include total scans and clicks, top-performing clicks and scans, and scans and clicks by location, device, and referrer.
These metrics can help you understand which services or offers guests use most frequently and which mediums or placements generate the highest engagement—valuable information for continual service improvements.
For example, if you find that most guests interact with links providing gym access, you’ll know to use them for other amenities as well to enhance guest experiences. Similarly, if scan data shows that QR Codes on room signage receive more scans than those on menus, you’ll know to prioritize the signage placement.
If you have hotels in multiple locations, this data highlights which ones see the most engagement so you can identify what’s working and apply those strategies across other properties.
Yes! Bitly lets you manage all your assets (for multiple locations) under one account—forget logging in and out of different platforms to create, manage, and track your landing pages, QR Codes, and short links.
In addition to centralizing your assets, Bitly offers various time-saving features, including link scheduling. You can set links to publish and unpublish on your landing pages on specific days and times, saving you the hassle of doing so manually.
Bitly also lets you edit your links’ and QR Codes’ destinations, eliminating the need to create new assets and reprint new signage, menus, or promotional materials. This is especially valuable if you regularly run time-sensitive campaigns. Instead of removing promotional materials at all your locations after each campaign ends, you can keep them evergreen by redirecting their URLs to up-to-date pages.
Yes! Bitly helps streamline experiences not just for your guests but for you and your team as well. It integrates with hundreds of tools, including CRM tools like HubSpot and Salesforce, SMS marketing platforms like Audiencetap, social media management solutions like Sprout Social and Buffer, and design tools like Canva. This streamlines everything from customer service and hotel promotion to marketing material design.
That’s not all. Bitly integrates with Zapier, allowing you to connect your favorite tools to the platform. Further, teams can always use the Bitly API to develop custom integrations with hotel management systems or restaurant ordering tools.
The Bitly Connections Platform lets you create, customize, edit, and track all your QR Codes in one place. Start by focusing on strategic placement: Put QR Codes where guests are most likely to engage with them, like check-in desks, menus, room signage, or concierge materials.
With Bitly, it’s easy to create custom codes with consistent branding to visually align with your business’s aesthetic and pair them with clear calls to action so guests know exactly what to expect.
Update the destination URLs behind your Bitly Codes regularly to direct guests to the most current menus, event details, or offers, and use Bitly Analytics to gain insights into how they’re engaging with your content.
Yes! If you’re new to QR Codes, part of a small team, or are running an early-stage campaign, you can create a free Bitly account to explore the platform and see how it fits your needs—no commitment required. The free plan includes core tools like link shortening, basic QR Code creation, and limited analytics, allowing you to explore Bitly’s value for hospitality businesses.
When you’re ready to take the next step, you can upgrade to one of our paid Bitly plans for enhanced functionality, including URL redirect capabilities, extensive customization options, advanced analytics, bulk link and QR Code creation features, and UTM building capabilities.
