BITLY MCP
The Bitly Model Context Protocol (MCP) Server connects Bitly to AI agents, including Claude, ChatGPT, Cursor, Windsurf, and VS Code, giving marketers and developers access to 27 Bitly tools through plain English. Create branded links and QR Codes, pull performance data, and access organizational controls without leaving your AI conversation. Sign in once with your existing Bitly account and everything is ready to use.
Loved by big and small brands everywhere
The Bitly tools marketers use every day—branded links, QR Codes, analytics, and bulk operations—are available through plain language prompts. Ask “Create short links for these 15 event URLs, apply our custom domain, and tag them all summit-2026,” and each link comes back correctly labeled.
Pull click and scan data, filter by country, or look up referrer sources. Ask your AI agent to “Compare link analytics for our LinkedIn vs. SMS campaigns” or “Update the destination on our homepage link to the new landing page” without opening a new tab.
Filter your link list, check which groups and custom domains are set up in your account, and pull your group’s top performers sorted by clicks—right where you’re already working in your AI agent of choice.
Use our URL shortener and QR Code generator to create branded links and QR Codes in seconds, then track every click and scan in Bitly.
URL Shortener
Customize, share, and track your links — every click tells you more about what your audience wants.
QR Codes
Dynamic QR Codes for print and packaging — update the destination anytime, no reprint needed.
Analytics
Real-time performance for every link and code, side by side.
Glad you asked! Here’s a few basics to get you started.
The Bitly MCP is a hosted server that connects Bitly to AI agents that support the Model Context Protocol (MCP) standard. It makes Bitly link management, QR Code creation, and analytics available through plain English prompts, so AI agents can take actions in a Bitly account on the user’s behalf.
No. The Bitly MCP is designed for use through plain English prompts in a compatible AI agent. There is no coding or API syntax involved. Configuration requires pasting an endpoint URL and an API token into the AI tool’s settings — most compatible tools walk through this in a few steps. Step-by-step setup guides are available at dev.bitly.com/bitly-mcp/overview/quickstart/
The Bitly MCP works with any AI agent that supports the MCP standard. Confirmed compatible tools include Claude, ChatGPT, Cursor, VS Code, and Windsurf. Additional tools are being added over time.
The Bitly MCP covers 27 tools across five areas: creating short links and QR codes, customizing existing links and codes, analyzing click and scan performance, searching and organizing your links, and accessing account and workspace details.
Log in with an existing Bitly account. Most compatible AI tools walk through a standard sign-in flow; others ask for an API token, which is available at bitly.com/settings/api. Either way, branded domains, permissions, and plan settings carry over automatically. No additional subscription is required.
