Product Packaging
Let consumers make instant connections with your brand right from your products
Boost sales and engagement by providing easy access to additional information, promotions, or interactive content directly from product packaging. Do it all with Bitly.
Loved by big and small brands everywhere
- Spark interest and drive brand engagement by offering how-to videos or virtual try-on experiences via QR Codes on product packaging.
- Drive offline browsers to your online store and showcase related products your customers might like thanks to customized QR Codes.
- Elevate the unboxing experience and foster loyalty by offering customers special discounts and rewards through QR Codes on package inserts.
Use 2D Barcodes to better inform consumers
- Build brand trust by utilizing 2D Barcodes to share care instructions, product details, ingredient sourcing, and other valuable information.
- Forge instant customer connections through mobile scans that lead to reviews or related items for purchase.
- Showcase your sustainable business practices and help shoppers make informed purchases with 2D Barcodes printed directly on packaging.
Measure all your offline interactions with robust analytics
- Analyze scans across your entire product line with Bitly Analytics to better understand consumer preferences and geographic trends.
- Get insights into when, where, and which products consumers are scanning over time so you can deliver more personalized experiences.
- Track packaging scan data from shelf to purchase and see which products or content destinations are influencing buying decisions.
Link your marketing with Bitly
Use our URL shortener and QR Code generator to create branded links and QR Codes in seconds, then track every click and scan in Bitly.
URL Shortener
Short links that do more
Customize, share, and track your links — every click tells you more about what your audience wants.
- AI-powered link creation
- Custom domains and back-halves
- URL redirects
- Bulk link shortening
QR Codes
Codes you can edit and track
Dynamic QR Codes for print and packaging — update the destination anytime, no reprint needed.
- Customizable colors, patterns, and logos
- Dynamic QR Codes
- PNG/JPEG/SVG downloads
- Bulk QR Code creation
Analytics
See every click and scan
Real-time performance for every link and code, side by side.
- Geography, referrer, and device tracking
- Cross-channel analytics dashboards
- AI-powered analytics and insights
- Campaign performance and UTMs
See how other businesses use Bitly
FAQ
Glad you asked! Here’s a few basics to get you started.
Bitly Codes transform product packaging from containment and protection tools to gateways to a world of information. They connect packaging to digital experiences via URL, elevating customer experiences and improving business operations.
Here are some ways Bitly Codes can help your brand:
- Provide instant access to pages with comprehensive product information and tutorials, saving customers the hassle of manually searching for them.
- Connect target audiences to promotions and loyalty program registration pages, potentially encouraging more purchases.
- Unlock upselling opportunities by directing customers to products they may be interested in based on their purchases.
- Provide product shelf life details, allowing for more effective inventory management.
- Help you determine product locations—if you have multiple warehouses in different cities—through scan location data.
Any content that enhances the customer experience and drives deeper engagement. Some great examples include:
- Product care instructions to help increase its lifespan.
- Recipe ideas to offer added product value.
- Brand videos, like behind-the-scenes production content or employee interviews, to build stronger relationships with your audience.
- Product instructions and how-to guides to reduce confusion and enhance customer satisfaction.
- User-generated content campaigns to show customers how others are using your products.
- Feedback collection landing pages to gather insights on what’s working and what needs improvement.
- Social media pages to grow your online community.
- Pages with exclusive offers to encourage future purchases.
- Loyalty program signup pages to build a stronger customer relationship.
Of course. Bitly offers extensive customization capabilities depending on your plan, allowing you to align QR Codes with your packaging design.
With Bitly’s QR Code generator, you can use your packaging’s colors and even incorporate your business logo into QR Codes for a cohesive appearance. You can also choose unique patterns and frames to make your QR Codes stand out.
Bitly Analytics gives you real-time insights into how your audience interacts with your product packaging through scan data. You get access to a range of key engagement metrics, including:
- Total scans: Lets you see which products, content, QR Code designs, or promotions are driving the most scans so you can tailor experiences accordingly. For example, if QR Codes linking to product information receive fewer scans than those pointing to behind-the-scenes footage, you can shift your strategy and use more brand-driven video content to boost engagement.
- Scans by location: Identifies your highest-performing markets to help optimize campaign strategies. If City A drives more scans than City B, you can replicate what you’re doing in City A to increase engagement in City B.
- Scans by device: Shows which devices your target audience uses, so you can tailor content accordingly. For example, if scans mostly come from mobile phones, you can prioritize mobile-friendly formats to improve engagement.
Yes! Bitly Codes are Dynamic QR Codes. This means you can redirect them as many times as your plan allows, pointing to new destinations without reprinting packaging. This capability comes in handy in various situations, such as:
- If you make a mistake, like linking your code to the wrong destination.
- If you initially linked your code to a webpage with a limited-time offer, but the offer period has ended.
- If you want to share new content to improve customer engagement.
The redirect feature helps you save on packaging costs and respond quickly to scan data. If you find that customers engage more with brand stories, for example, you can instantly update your QR Code destination to match—no reprinting required.
Yes. However, you first need to organize QR Codes by adding relevant titles (based on details like product line, campaign, or region) during the creation process. When you do, you can use Bitly’s search or filter features to quickly find a specific product’s scan data.
Bitly also streamlines tracking by letting you add tags to associated short links. To do this, go to Links, find your QR Code’s short link, and tap + Add tag. Tags also make it easier to search and filter links.
Bitly offers three high-resolution, print-ready download formats for packaging: PNG, JPEG, and SVG.
Different file formats may be better suited for your packaging based on factors like surface size and color contrast. If you’re unsure, download and test each version on your packaging to see which scans most easily.
No. Bitly Codes are permanent, making them ideal for long-term packaging use. Whether scanned hours after production or years later, they reliably direct users to the intended destinations as long as the code remains active.
However, you can expire Bitly Codes yourself by deleting their short links. If you do, people who scan the codes will receive a 404 error message.
Note that you can’t delete edited or redirected QR Codes and short links, but you can redirect them again to an alternative URL.
