What are Bitly 2D Barcodes?
Bitly’s 2D Barcodes are a type of QR Code designed for product packaging and labels. They contain a GS1 Digital Link that includes a product’s Global Trade Item Number (GTIN) so that the product can be scanned at checkout with a barcode reader. They can also link to a website URL, so consumers can scan it with their smartphones to learn about the products they’re buying.
2D Barcodes store far more data than traditional “1D” barcodes, giving businesses and consumers instant access to a greater range of information with each scan. By placing 2D Barcodes directly on product packaging and labels, businesses can enhance inventory management, form deeper brand connections, and unlock valuable consumer insights. The retail industry is expected to make the transition to fully accept 2D Barcodes at point-of-sale by 2027.
