Marketing
Empower your audience to start connecting with your brand—anywhere, anytime
Optimize your marketing strategy and grow engagement with every click and scan your audience makes. Tap into the power of instant connections thanks to Bitly.
Loved by big and small brands everywhere
- Easily create and share unique short links and QR Codes across your influencer marketing campaigns and advertisements.
- Send personalized recommendations or promotions via SMS short links and then uncover what’s driving the most engagement.
- Encourage more clicks and scans with branded short links and curated QR Codes that build instant brand recognition and trust.
Expand your reach across all your favorite marketing distribution channels
- Incorporate branded short links into digital ads, social posts, SMS, and email to guide your audience to specific landing pages on your website.
- Print QR Codes on billboards, posters, and flyers so your audience can easily scan and connect with your brand.
- Create a landing page that matches your educational institution’s brand with custom fonts, colors, and backgrounds—no coding skills required.
- Showcase your top links and point followers in the right direction with a custom landing page that matches your unique brand.
Optimize your next marketing campaign based on valuable audience data
- Trade third-party tracking for first-party insights with location, device, and channel data across every click and scan.
- Manage all your QR Codes and short links in one unified dashboard so you can make decisions based on real-time data.
- View your top-performing short links and QR Codes to uncover which offers, announcements, or messages excite your audience most.
Link your marketing with Bitly
Use our URL shortener and QR Code generator to create branded links and QR Codes in seconds, then track every click and scan in Bitly.
URL Shortener
Short links that do more
Customize, share, and track your links — every click tells you more about what your audience wants.
- AI-powered link creation
- Custom domains and back-halves
- URL redirects
- Bulk link shortening
QR Codes
Codes you can edit and track
Dynamic QR Codes for print and packaging — update the destination anytime, no reprint needed.
- Customizable colors, patterns, and logos
- Dynamic QR Codes
- PNG/JPEG/SVG downloads
- Bulk QR Code creation
Analytics
See every click and scan
Real-time performance for every link and code, side by side.
- Geography, referrer, and device tracking
- Cross-channel analytics dashboards
- AI-powered analytics and insights
- Campaign performance and UTMs
See how other businesses use Bitly
