Consumer Packaged Goods

Thriving brands start with raving fans and powerful connections

Give consumers the power to learn about your products and interact directly with your brand. It’s all possible with Bitly, the loved-by-millions solution for CPG brands.

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Loved by big and small brands everywhere

Drive sales and brand loyalty with customizable QR Codes

Use QR Codes to point consumers to online tutorial videos so they can learn more and get the most out of your product.
Make reorders convenient and easy by adding QR Codes to product inserts for quick access to online ordering pages.
Customize QR Codes printed directly on packaging to improve brand recognition across a number of product lines.
Add 2D Barcodes, a type of QR Code, to your products and point to sourcing, ingredient, and sustainability information.

Uncover consumer behaviors with branded short links

Include branded and secure short links in your SMS messages to help customers track their order or leave a review.
See which seasonal offers and exclusive drops excite shoppers most based on their clicks and interactions with your brand over time.
Track your influencer marketing campaigns with unique short links and see first-party location, device, and channel data.

Expand your reach on social media with a Link-in-bio page

Design your landing page to match your brand’s signature elements and create unique pages for multiple brands—no technical skills required.
Let your Link-in-bio do the talking and make it easy for your audience to discover your best, most relevant product content.
Analyze total views and clicks across your featured links and see what’s resonating most with your audience in Bitly Analytics.