Media & Entertainment
Turn newcomers into diehard fans by capturing their attention at the perfect time
Your audience expects seamless, interactive brand experiences—whether they’re at home, in the theater, or at the arena. Exceed their expectations with Bitly.
Loved by big and small brands everywhere
- Add short links to social media posts or YouTube videos and take advantage of branded domains for a more consistent brand experience.
- Include short links in your SMS communications or email alerts and let customers quickly resolve any streaming service billing or log-in issues.
- Share exclusive announcements—like teasers for your latest movie or television release—with customized, trackable short links.
Create interactive content experiences with QR Codes
- Place timely QR Codes on-screen during commercials and special broadcasts to increase engagement and drive traffic to a desired location.
- Add customized QR Codes to fliers, billboards, or the big screen at arenas and share exclusive content or promote a contest.
- Resolve streaming service access issues by displaying QR Codes on screen so customers can troubleshoot without leaving the couch.
Offer easy access to content with a Link-in-bio page
- Shine a light on your brand’s top promotions and projects with one recognizable link across all your social media bios.
- Track and analyze clicks on all the links in your bio to see which types of content resonate most with your social media following.
- Match your brand to your Link-in-bio landing page and set links to go live on certain dates—no technical skills required.
FAQ
Glad you asked! Here’s a few basics to get you started.
When added to social media posts, text messages, emails, digital ads, or any online medium, Bitly Links can help get more eyes on your content. This effect is especially noticeable when you opt for branded links. Branded Bitly Links feature your custom domain, which can reinforce your brand identity across channels and foster audience trust, potentially resulting in more views.
Bitly Links are fully trackable, offering valuable insights into which content types and channels drive the most engagement—helping you optimize and plan future campaigns with confidence.
For example, if sharing video teasers via social media generates more clicks than email, you can prioritize social media sharing in future campaigns to maximize your views.
You can also add UTM parameters to Bitly Links to measure campaign effectiveness across paid, organic, and owned media for well-informed decision-making.
Bitly products are incredibly versatile. There’s no shortage of ways to use them to promote new content and releases. You could:
- Use Bitly Pages to create landing pages for movie trailers, music video teasers, and press releases.
- Use branded Bitly Links in SMS and email marketing to direct audiences to content on any media site.
- Add Bitly Codes to event posters, merchandise, and in-theater materials to drive traffic to release announcements or fan experiences.
The best part? With the Bitly Connections Platform, you can manage everything in one place—add Bitly Links to your landing pages, generate Bitly QR Codes that point to those pages, and track all engagement metrics in real time. This unified approach makes it easy to run cohesive campaigns and continuously improve performance without switching between tools.
The possibilities are endless. Here are a few creative ways to use Bitly QR Codes to connect with fans in real time.
- Live polling or voting: Let fans vote for the next song in a setlist, choose outcomes for live games, or weigh in on key moments by scanning a QR Code that links to a live poll.
- Real-time ratings: Collect instant feedback on performances, speakers, or segments by directing fans to a live rating system.
- Prediction contests: Boost engagement by inviting the audience to predict outcomes—like who they think will win a competition—before the official results are announced.
The beauty of Bitly QR Codes is how easily they align with your branding. You can customize colors to match your brand, show, or event aesthetic and incorporate your logo or another image to enhance brand identity.
Moreover, you can update their destination URLs without reprinting new promotional materials or reshooting content, allowing for seamless last-minute changes.
Absolutely! Bitly Analytics provides real-time engagement data, including total clicks and scans, top-performing links and scans, devices used, referral sources, and geolocation data, giving you a snapshot of how fans engage with your assets.
From this data, you can identify the content that resonates the most with your audience. Say you use QR Codes to direct fans to movie trailers and behind-the-scenes videos of the production process. By comparing their total scan data, you can determine what fans want to see more of to help optimize future promotions.
One of the key advantages of Bitly is that it provides all link, QR Code, and landing page data in one unified platform, making it easier to track performance and gain valuable insights. If you have multiple Bitly assets, you can seamlessly check their performance by filtering your search based on factors like date created, tags, campaign, and destination.
Yes! Bitly offers many integrations, several of which media and entertainment content teams use. It integrates with social media tools like Hootsuite, graphic design solutions like Canva, and CRMs like Salesforce, automating link and QR Code creation and sharing.
Bitly also integrates with Zapier, unlocking even more connections with existing tools. You can connect Bitly to email marketing platforms like Mailchimp to streamline promotions, SMS marketing tools like Twilio to engage more directly with fans, and feedback collection platforms like Typeform to gather fans’ opinions after new releases.
Further, if you need advanced link generation or data syncing across platforms, your team could always use the Bitly API for custom integrations.
Of course! We understand the desire to try something before fully committing, so we offer a free Bitly plan. When you create a free account, you’ll have access to core features, including URL shortening, basic QR Code creation and customization, limited analytics, and unlimited scans and clicks, to help you determine whether Bitly is the right tool for your media team.
When you upgrade to a paid plan, you’ll have even more features: UTM building, advanced QR Code and link customization options, comprehensive performance analytics, at-scale link and QR Code generation capabilities, link and QR Code redirects, and custom domains.
