Pricing for brands and businesses of all sizes
Connect to your audience with branded links, QR Codes, and landing pages that will get their attention.
New: Bitly Assist is here—create links and analyze performance with AI, included on Core plans and above.
What's included:
- 2QR Codes/month
- 5links/month
- 2custom landing pages
- 3custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Everything in Free, plus:
- 5QR Codes/month
- 100links/month
- 5custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AINew
Everything in Core, plus:
- 10QR Codes/month
- 500links/month
- 10custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Everything in Growth, plus:
- 200QR Codes/month
- 3,000links/month
- 20custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Everything in Premium, plus:
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.99% uptime
- SSO logins
Detailed Feature Comparison
COMPARE PLAN
Select two plans to compare. Choosing another plan replaces the earliest selection.
Save up to 34% with our annual plans
Total number of URLs you can shorten on a monthly basis
5/mo
100/mo
500/mo
3,000/mo
Custom
Change the destination page for links and QR Codes
5/mo
20/mo
110/mo
Custom
Create links with your own custom domain (so bit.ly/2m75BWD becomes yourbrnd.co/2m75BWD)
Links created by others on Bitly’s website are branded with your custom domain
Custom
Insert your own words at the end of a link (so bit.ly/2ZonlUz becomes bit.ly/MyOnlinePage)
3/mo
100/mo
500/mo
3,000/mo
Custom
Number of clicks allowed on the links you create
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Point links to your mobile app and track their performance
Schedule links to expire at a specific time and date
Create multiple links with a single CSV or Excel upload
100/upload
3,000/upload
Custom
Total number of QR Codes you can create on a monthly basis
2/mo
5/mo
10/mo
200/mo
Custom
Change the destination page for links and QR Codes
5/mo
20/mo
110/mo
Custom
Schedule QR Codes to expire at a specific time and date
Customize your QR Code with your own logo
Change the color or add gradients to your QR Code
Limited
Advanced
Advanced
Advanced
Advanced
Add a frame to your QR Code
Limited
Advanced
Advanced
Advanced
Advanced
Add various dot patterns to your QR Code
Advanced
Advanced
Advanced
Download the QR Code as a PNG, JPEG, or SVG
PNG/JPEG/SVG
PNG/JPEG/SVG
PNG/JPEG/SVG
PNG/JPEG/SVG
PNG/JPEG/SVG
Number of scans allowed on the QR Codes you create
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Create multiple QR Codes with a single CSV or Excel upload
10/upload
200/upload
Custom
Total pages available to use
2
5
10
20
Custom
Create a page with or without a Bitly logo
Bitly Branded
Enhanced
Enhanced
Enhanced
Enhanced
Pre-designed themes, templates, and flexible page layouts to build and style your landing page
Limited
Advanced
Advanced
Advanced
Advanced
Create, customize, and share a virtual contact card to grow your network
Limited
Advanced
Advanced
Advanced
Advanced
Insert YouTube video directly on your landing page
Customize your page with your own visuals
Display your top social media platforms through social icons
Create a QR Code that directs people to your page
Bring link and QR Code management to your AI assistant
Automatically generate relevant custom back-halves as you shorten links
Create links and analyze performance with AI, directly in Bitly
Get custom domain options based on your brand name
Connect to AI agents with the Model Context Protocol
A dedicated custom domain for your short links
Add more than one custom domain to boost brand visibility and build trust with your audience
Choose the perfect custom domain from Bitly to build your brand
Set up a dedicated custom domain without ever leaving the Bitly platform
Built-in safeguards protect your privacy so you can focus on growing your brand
Guide visitors to your page if they only enter your custom domain
Keep traffic coming by pointing visitors to your web page if they mistype your link
View historic performance of links, QR codes, and Pages
30 days
120 days
1 year
2 years
View activity for links and QR Codes over time
Access country-level tracking for your links, QR codes, and Pages
Top 10
Access city-level tracking for your links, QR codes, and Pages
Access to device data for links, QR codes, and Pages visits
Access referrer-level tracking
Export link, QR code, and Pages data out of Bitly
Access landing page data from clicks, downloads, and other actions
Access landing page view data
Build dashboards to view cross-channel reporting
Total dashboards available to use
2
10
10
Custom
Group and manage links in bulk
Add UTM parameters to your links and QR Codes through Bitly
Save and reuse UTM parameters
Add multiple links to a campaign via CSV
Export your campaign data to a CSV file
Keep your link parameters intact when you shorten links containing URL codes
Available for Purchase
Total number of requests you can make each month to the Bitly API
1,000/mo
5,000/mo
25,000/mo
50,000/mo
Custom
Capture and send notification in real-time on any click, enabling near-limitless workflows options
Monitor the success of mobile deep link app installs and link performance
Connect Bitly to your existing apps and create links and QR Codes in your current workflows
Get guaranteed top service and performance quality with our service level agreement
Shorten links right from Chrome, Edge, and Firefox with our browser extensions
Shorten links, create QR Codes, customize your landing page and view metrics on Android and iOS devices
Securely access the Bitly platform with any device and web browser
Place campaigns, users, or departments into distinct groups for more controlled collaboration
Control which groups and links your users have access to
Have one less password by accessing Bitly through SSO
Add a layer of protection by verifying your login with a mobile device
Track user activities across accounts for visibility
Enable teammates to find and request access to your account for improved collaboration and security
Access our extensive collection of help articles
Connect with our dedicated support team for assistance
Basic
Basic
Basic
Priority
Unlock the most value from Bitly with a dedicated Customer Success Manager
Assigned
Get your team up and running with help from our Bitly experts
Personalized
*Your data stays yours and is never used to train AI models. Enterprise plans include admin controls over AI feature access.
**Custom domain registration included with subscription
Your purchase may be subject to sales tax and will automatically renew every month or year, depending on the payment plan you’ve chosen.
