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Attract new customers, track sales performance, and keep loyal shoppers coming back for more
Whether you’re a brick-and-mortar shop or a major department store, Bitly makes it easy to manage, monetize, and track your in-person and online retail customer connections.
Loved by big and small brands everywhere
- Increase SMS click-through rates with custom short links and make it easy for customers to track or confirm their orders.
- Get insights into which products are attracting the most demand on social media by adding UTM parameters to every link you share online.
- Keep your retail promotions agile and never miss a sale by changing the destination of your short link whenever you need to.
- Integrate with Shopify to see the clear ROI of your links and QR Codes—view which links drove sales, revenue, and conversion.
Track which links drive revenue
- With our Shopify integration, view orders, revenue, and conversion rates for every link and QR Code you share across channels.
- Access unified link analytics right in Shopify that connect marketing engagement to actual sales outcomes.
- Create trusted, branded short links and QR Codes directly in Shopify without switching tools.
- See exactly which content converts browsers into buyers.
Enhance the entire shopping experience with QR Codes
Need a little inspiration? Read our How Marketers Use QR Codes in 2025 report for insights and examples on how to make QR Codes work harder for you.
- Easily generate QR Codes and add them to in-store displays or hang tags to promote flash sales or special in-store promotions.
- Let retail shoppers seamlessly explore the additional products you offer online by using QR Codes strategically throughout your store.
- Add 2D Barcodes, a type of QR Code, to product packaging and share key product details like ingredient information or tutorial videos.
- See when and where your most loyal shoppers are scanning by analyzing the performance of your QR Codes.
Make it easy to discover more with a branded landing page
- Create a custom landing page that points customers to multiple links so they can easily explore promotions, new arrivals, and limited-time offers.
- Schedule your links to go live and stop on specific dates so you can ensure the timely promotion of in-store events or online-only deals.
- Fully customize your page by uploading your retail brand’s logo and choosing the perfect icons, color, background, and font type.
Link your marketing with Bitly
Use our URL shortener and QR Code generator to create branded links and QR Codes in seconds, then track every click and scan in Bitly.
URL Shortener
Short links that do more
Customize, share, and track your links — every click tells you more about what your audience wants.
- AI-powered link creation
- Custom domains and back-halves
- URL redirects
- Bulk link shortening
QR Codes
Codes you can edit and track
Dynamic QR Codes for print and packaging — update the destination anytime, no reprint needed.
- Customizable colors, patterns, and logos
- Dynamic QR Codes
- PNG/JPEG/SVG downloads
- Bulk QR Code creation
Analytics
See every click and scan
Real-time performance for every link and code, side by side.
- Geography, referrer, and device tracking
- Cross-channel analytics dashboards
- AI-powered analytics and insights
- Campaign performance and UTMs
FAQ
Glad you asked! Here’s a few basics to get you started.
Whether you’re an online retailer or a brick-and-mortar store owner, the possibilities for using Bitly in customer engagement are endless! Here are some ideas on how to use Bitly products:
- Bitly Links: Bitly’s branded short links help retail businesses make the most of their SMS and email marketing campaigns. Use them to direct customers to personalized offers in cart abandonment campaigns or review platforms to collect feedback.
- Bitly Codes: When added to physical materials like store signage, product displays, and hang tags, QR Codes bridge the gap between offline touchpoints and online content. They provide quick access to product information, video tutorials, flash sales, and loyalty program signup pages.You can even customize the codes to match your branding and swap out their destinations whenever necessary to ensure customers only have access to up-to-date content.
Bitly can help you attract and retain customers via short links, QR Codes, mobile-optimized landing pages, and analytics.
Bitly Links and Bitly Codes help reach customers across a wide range of channels, including SMS, email, social media, physical signage, and print materials. They provide seamless access to special offers, order updates, and personalized deals, which can promote brand awareness among new audiences and improve engagement with existing customers, supporting your acquisition and retention efforts.
Bitly Pages also helps by providing a distraction-free environment for customers to engage with your brand. You can use these landing pages to share product details or online-only deals, enhancing your brand or product awareness campaigns.
In addition, Bitly Analytics helps you understand customer behavior and preferences by revealing which content and offers resonate most with your audience. This insight allows you to refine your strategies for stronger engagement and continued customer loyalty.
Retailers use Bitly’s short links and QR Codes to point to and provide instant access to landing pages featuring new arrivals, limited-time offers, or product drops, eliminating the need for extensive manual searches. Many use them across numerous channels, from physical touchpoints like in-store signage to social media posts, to help maximize sales and pre-orders.
Bitly’s Shopify integration gives retailers deeper analytics by showcasing revenue, sales, and conversion rates on a per-link and per-QR Code basis. Access deeper data for channel-specific reporting by drilling down to an exact link’s revenue.
Bitly’s landing pages are also invaluable. They provide comprehensive product details and house multiple links directing customers to promotions like seasonal collections and offers, encouraging conversions.
You also don’t have to manually add or remove the links when running time-sensitive campaigns; our landing pages have a scheduling feature that lets you choose when links go live and expire. This allows you to focus on other aspects of your campaign, like delivering customer orders.
Bitly integrates with hundreds of tools, including Shopify for conversion tracking, CRMs like Salesforce, marketing automation services like HubSpot, and social media management platforms like Sendible, to facilitate seamless retail workflows. With these integrations, you can unlock functionality like automated link (and QR Code) creation and analytics without switching platforms, as well as retail specific metrics like revenue, which could mean faster campaign rollouts and improvements.
If you can’t find a direct Bitly integration for your tool of choice, you can always use the Bitly API to create custom integrations. Alternatively, you can use Zapier to connect Bitly to retail tools, such as:
- Typeform to create short links for your feedback requests.
- PayPal to automatically create Bitly Links for every transaction.
- Mailchimp to quickly create relevant Bitly Links in email marketing campaigns.
Bitly Pages, Codes, and Links. For example, Bitly Pages can help you create shoppable landing pages for products that may be unavailable in-store or are out of stock. You can then link these pages to Bitly Codes and display them around your store to make it easy for shoppers to place online orders.
Alternatively, you can offer detailed product information for in-store items on your Bitly Pages, generate QR Codes for these pages, and add them to product displays to help shoppers make well-informed decisions. For complex products, you could include Bitly Links that direct audiences to video tutorials on your landing pages.
The Bitly Connections Platform lets you manage and track all these touchpoints in a single centralized dashboard, eliminating the need for multiple tools.
Yes! Bitly offers a free plan with link-shortening capabilities, QR Code generation with basic customization features, and limited scan and click analytics. This is an excellent choice if you want to give Bitly a try before committing.
We also provide various paid plan tiers—our Core, Growth, Premium, and Enterprise offerings—each unlocking advanced features. These paid plans include more extensive customizations (for QR Codes, landing pages, and short links), UTM building capabilities, and advanced click and scan analytics—just to highlight a few of the additional tools available to our customers.
Whether you’re a small team with a limited budget, a mid-sized retail business seeking a reliable yet cost-effective solution, or an enterprise looking to take full advantage of the Bitly Connections Platform, Bitly has a plan for you.
