It’s a new year which means it’s a busy time for social media marketers looking to get a leg up on their social media strategies. Between managing the various social media platforms, integrating quarterly campaigns into the content, and finding a balance between feed content and videos…it’s like playing a game of tetris to achieve the perfect balance. Incorporating niche, quirky, and fun social media holidays into your feed can be a great tool to capitalize on current trends. Social media holidays allow you to create popular, fun and relevant content that your audience will love outside of the business or product you represent. With each year we’re seeing the list of social media holidays grow based on consumer interest or popular trends, which means with the right research, you can plan ahead by using these social media holidays to increase your brand awareness.
Grab a pen, take some notes, and start incorporating these holidays into your 2022 social media calendar.
January 2022 Unique Holidays
1. January 4, 2022 | Trivia day
Share trivia questions about your history or your employees. Make a fun scavenger hunt for your website to engage people with your brand.
2. January 14, 2022 | Dress up your pet day
Encourage your team to share pictures of their fur babies.
3. January 29, 2022 | National puzzle day
Dump a puzzle out in one of your meeting rooms and have your team take turns working on it all day. Great for collaboration, and then you can share the results on social media!
February 2022 Unique Holidays
4. February 1, 2022 | Chinese New Year
Celebrate this festive holiday by learning about the Chinese zodiac year you were born in.
5. February 9, 2022 | Pizza day
Do you really need an excuse to eat pizza? No, but you have to celebrate pizza’s big day.
6. February 17, 2022 | Random acts of kindness day
Encourage your team to share random acts of kindness and then post the stories on social media.
March 2022 Unique Holidays
7. National craft month
Have your team share their hidden talents with your social media followers.
8. March 14, 2022 | Pi day
This day is the value of pi (3.14), but it’s also a really great excuse to eat pie. Find out what everyone’s favorite is.
9. March 26, 2022 | Make up your own holiday
Have your team or followers share their ideas for a made-up holiday, then vote on a winner.
April 2022 Unique Holidays
10. Stress awareness month
Share valuable resources with your team and followers and promote the importance of mental health.
11. April 20, 2022 | Look alike day
Have your team pair up to dress alike and share pictures.
12. April 27, 2022 | Administrative professionals day
Do you have a secretary or administrative assistant in your office? Show them how much you care by celebrating their holiday.
May 2022 Unique Holidays
13. Foster care month | Older Americans month
Contact your local foster care and senior care organizations. Find out what their needs are and engage your team and followers to donate to a great cause – or two!
14. May 4, 2022 | Star Wars day
May the 4th (force) be with you! Share Star Wars trivia. Ask your team if anyone is a collector and share their fandom with your followers.
15. May 5, 2022 | Cinco de Mayo
Do you really need an excuse to eat tacos? No, but your local restaurants are guaranteed to have Cinco de Mayo specials. Plan a team outing or do a giveaway in partnership with a restaurant in your area.
June 2022 Unique Holidays
16. First week | Gardening week
Share gardening tips and ideas for your region. Talk about fruits and vegetables that are in season, and have your team share pictures of their gardens.
17. June 17, 2022 | Nature photography day
Encourage followers to share their nature photos from your local area.
July 2022 Unique Holidays
18. Cell phone courtesy month
Challenge your team and followers to put down their phones and focus on being present.
19. Picnic month
Plan a company wide picnic and have everyone bring their own lunch or snacks. Invite your followers to join in, too!
20. July 1, 2022 | Joke day
Ask for your team to submit their best (clean) jokes and post them on social.
21. July 30, 2022 | Day of friendship
Encourage your team and followers to give a shout-out to their besties on your page. Draw names and giveaway dinner to a winning pair.
August 2022 Unique Holidays
22. August 11-12, 2022 | Perseid Meteor Shower day
Get outside late to watch an annual meteor shower on the night of August’s full moon. Encourage your followers to share their experience in your comments!
23. August 13, 2022 | Garage sale day
Start a thread of happening garage sales in your area and have shoppers share their best finds.
24. August 26, 2022 | Toilet paper day
This is a holiday most people laughed at – until 2020 struck. Celebrate by making toilet paper roll crafts or playing games (make a wedding dress out of toilet paper!) and sharing them on your page.
September 2022 Unique Holidays
25. September 3, 2022 | Bacon day
Challenge your team to cook up their most unique bacon dishes and vote on a winner.
26. September 11, 2022 | Grandparents day
In addition to 9/11 remembrance, encourage your team and followers to share wisdom they learned from grandparents.
27. September 28, 2022 | Good neighbor day
Check in on your business neighbors and see how they’re doing. Drop off some treats and be neighborly!
October 2022 Unique Holidays
28. October 1, 2022 | Coffee Day
Isn’t every day coffee day? No? Ask everyone to share their favorite brew and give away a gift card to a local coffee shop.
29. October 17, 2022 | Bosses day
Celebrate your boss by taking them to lunch or decorating their office. Show them how much you appreciate their leadership.
30. October 22, 2022 | Make a difference day
Plan a volunteer day for your team and make a difference for a local nonprofit organization in your community.
November 2022 Unique Holidays
31. November, 2, 2022 | National Election Day
Host an election at your workplace to vote on a new leader/CEO. Make it fun with campaign posters and bribes like sweet treats.
32. November 4, 2022 | Check your blood pressure day
This is a great chance to encourage voluntary wellness checks that include blood pressure readings. Share tips for maintaining overall health.
33. November 6, 2022 | Book lovers day
Share reading recommendations – personal, professional, and everything in between.
December 2022 Unique Holidays
34. Month-long | Safe toys and gifts month
Choose a local charity to donate new toys and clothes for the holiday season.
35. December 7, 2022 | Letter writing day
No emails allowed (ok, maybe SOME emails)! Take it old school and have your team hand write notes to one another. Share them on social media.
36. December 31, 2022 | Make up your mind day/New Years Eve
Share your personal and professional goals for 2023 to inspire others.
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