Personalize messages at scale with highly clickable SMS links
Make it easy for your audience to discover your best, most relevant content and take action that leads to bigger results and deeper engagement.
- Tap into the powerful Bitly API to create thousands–even millions–of messages and connect with your customers in a uniquely personal way. And since your links are short, save on SMS per-character fees.
- Send short branded SMS links with your custom domain for order statuses, appointment reminders, and location-based promotions. Bitly links never expire, so your audience will always find exactly what they’re looking for.
- To drive engagement on mobile devices, shorten mobile deep links to send users to the right place within your app or send them straight to the app store.
Prove ROI with easily accessible tracking data
- Use Bitly Analytics to track and manage a broad range of short links and QR Codes across messages, emails, landing pages, social posts, and print–all in one place within the Connections Platform.
- Track every unique link in each mobile message to measure your campaign’s effectiveness. See who has clicked on your message and which channel or initiative delivers the most impact.
- Measure the ROI of SMS through metrics like app installs, organic share metrics, and device type, referrer, and city-level data.
Secure and reliable messaging with seamless integrations
- Automate SMS short link creation at scale. Seamlessly integrate with SMS providers without ever compromising on safety and reliability.
- Rely on Bitly’s dedicated Trust and Safety team to proactively prevent bad actors. Bitly’s Threat Detection Service scans for threats and flags harmful URLs to the Abuse Prevention API.
- Create secure brand connections with features like SSO, 2-factor authentication, and advanced user permissions.
The Bitly Connections Platform
Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track it all in the Bitly Connections Platform.
URL Shortener 
A comprehensive solution to help make every point of connection between your content and your audience more powerful.
Popular URL Shortening Features
- URL shortening at scale
- Custom links with your brand
- URL redirects
- Advanced analytics & tracking
QR Codes QR Code solutions for every customer, business and brand experience.
Popular QR Code Features
- Fully customizable QR Codes
- Dynamic QR Codes
- QR Code types & destination options
- Advanced analytics & tracking
Landing Pages Bitly Pages helps you create engaging, mobile-optimized landing pages in minutes.
Popular Landing Page Features
- Custom URLs for social media
- Customizable landing page
- Easy-to-manage links
- Link and landing page tracking
What our customers are saying
When it came to deciding on a platform to use for generating all of our QR Codes, there was a general consensus among the team—of course we should use Bitly! We didn’t even give it a second thought.”
Melody Park
Marketing Lead at Smalls
When customers receive a status update from us, they can click on our encrypted link through the Bitly short link and directly view their order without having to log in, which is a smoother user experience and still keeps their information secure.”
Phil Gergen
Chief Information Officer at Koozie Group
Explore the endless possibilities with Bitly
Mobile Marketing
Get closer to your audience
and customers today
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
