Confidently build Bitly-powered links into even the most complex workflows and custom solutions. Join the over 300,000 active API users and two-thirds of the Fortune 500 that trust Bitly to support their service-critical programs.
Over 120 billion clicks per year
Bitly knows what it takes to scale better than anyone. With an ultra-modern infrastructure capable of handling more than 10 billion clicks every month, Bitly is simply in a class by itself.
The Bitly API can generate and track thousands of unique links per minute—millions a day. Be it a massive SMS initiative, or other major program, Bitly has the proven capacity to handle it.
Unmatched record of reliability
While other link shorteners have come and gone, Bitly has amassed a 12-year, 99.9% uptime record. Deep experience matters when downtime is not an option, and Bitly provides peace of mind.
Setting the standard for security
We set the bar more than a decade ago when it comes to link management security. Today, our 24 hour on-call teams continue to monitor the availability and performance of your links all day, every day. And of course our platform is fully GDPR compliant and CCPA ready.
Up, running, and under your control
Your personal success manager—included with Enterprise and Developer plans—ensures your team is ready from day one. Plus, Bitly’s enterprise-grade admin features let you centrally set up and manage access, as well as segment activity and analytics by department, location, channel, brand or user.
The most recognized brands in the world love Bitly