About Bitly

Our core values

Bitizens believe in action, progress and growth. Our values embody this.

Be a catalyst

As an innovative technology company, we build our products to be catalysts for connection and encourage our team to be catalysts for change and innovation.

Take ownership

In our highly collaborative culture, individual accountability is critical. While depending on each other to solve our customers’ most challenging problems, we celebrate the wins and failures together.

Champion diversity, equity, and inclusion

Our products connect people of all backgrounds and abilities. And our company is built on the belief that our differences make us better and that everyone deserves the opportunity in which to thrive.

Have fun

Building a memorable work experience comes both through driving meaningful impact while also not taking ourselves too seriously. We work hard but that doesn’t mean we don’t have fun.

Show integrity

We don’t cut corners. We don’t look for the easy way out. We approach every day with a shared mindset – let’s do the right thing, even if it’s the harder thing.

Diversity at Bitly

Building human connections through a culture of inclusion, allyship, accessibility, and learning is in our DNA. We are dedicated to an intentional and strategic effort to make Bitly an even better place to work by constantly improving in these areas.

Employee Resource Groups

Providing a safe space for all Bitizens who wish to act as an ally to any marginalized community through education and conversation.

Providing support and education to any members of the disabled community who interact with the Bitly product or organization.

Increasing visibility, recognition, and action for the LGBTQIA+ community by providing an opportunity for all to learn and grow from one another through shared experiences and community.

Providing a safe space for Bitizens and allies to raise racial issues, foster honest and transparent dialogue, and ignite change within Bitly and our communities.

Fostering discussions around women’s struggles and ideas to educate and to drive progress and change for women at Bitly, and in the broader working world.

A Bitizen-led program focused on positive and sustainable social impact through community outreach and donation-based initiatives.

An internal cross-functional team that drives the focus, accountability and strategic direction for Bitly’s key DEI initiatives.

Meet the Leadership Team

Cassandra Brown

VP, Engineering

LinkedIn

Cassandra is Bitly’s VP of Engineering. She is a people first leader who manages engineering efforts for our core product – she ensures that our functionality takes into account our user experience and that we are able to scale and provide a quality experience for all of our users.

Before Bitly, Cassandra earned a Master’s degree in Computer Information Systems and held roles at Cloud Elements and Oracle.

Natalie Cowie

VP, Customer Success

LinkedIn

Natalie is Bitly’s VP of Customer Success. She’s focused on exceptional customer experiences and customer success efforts across the company.

Before Bitly, Natalie held global leadership roles in customer success and enterprise service sales at Vonage, TokBox and Drayson Technologies.

Jackie Cureton

Chief Diversity Officer (CDO)

LinkedIn

Jackie is Bitly’s Chief Diversity Officer. She leads all DE&I matters for the company – building and advancing Bitly’s diversity, equity and inclusion strategy and goals.

Before Bitly, Jackie held roles at Deloitte Consulting, and Thomson Reuters among others.

Tobias Funke

VP, Product

LinkedIn

Toby is Bitly’s VP of Product. He focuses on driving product growth and engagement for bitly’s QR Code solutions.

Before Bitly, Toby worked in small and big European FinTech’s as well as having founded his own startup.

Toby Gabriner

CEO

LinkedIn

Toby is Bitly’s CEO. He is laser-focused on driving innovation and growth at Bitly. Toby has more than 20 years of experience in the tech industry, and before Bitly held many leadership roles, most recently as CEO at NextRoll.

Raleigh Harbour

President

LinkedIn

Raleigh is Bitly’s President. He’s focused on driving growth and operational execution across the company.

Before Bitly, Raleigh held leadership roles at Conmeego, Cøntact Systems, Adapt.tv, and Rubicon Project.

Steffen Hetzel

Managing Director (EU)

LinkedIn

Steffen is Bitly Europe’s Managing Director. He is responsible for all day-to-day Operations within the European Entity.

Before joining Bitly, Steffen was working as CEO of a German Job Board and held various Roles at EY, Santander and Werte Invest.

Peter Krivkovich

CFO

LinkedIn

Peter is Bitly’s Chief Finance Officer. He is responsible for ensuring financial stability, strategic financial planning, and effective resource allocation for sustainable growth.

Before Bitly, Peter was the Co-Founder and CFO of NextRoll.

Oran Mizrahi

VP, Finance

LinkedIn

Oran is Bitly’s VP of Finance. She oversees all aspects of finance and is responsible for scaling the company’s global finance organization to foster Bitly’s growth.

Before Bitly, Oran held roles at LivePerson and Ernst and Young.

Sabrina Moni

Chief of Staff

LinkedIn

Sabrina is our Chief of Staff, focused on aligning our teams in the US and Europe. Sabrina oversees our leadership efforts to drive cross-functional strategic initiatives and advance our organizational growth as a company.

Prior to Bitly, Sabrina held roles in IT professional services and educational services.

Sam Oh

VP Acquisition

LinkedIn

Sam is Bitly’s VP of Acquisition. He focuses on driving revenue by connecting the value of our platform and products to our current and new customers.

Before Bitly, Sam served marketing teams at Seismic, Lessonly, and Craftsy.

Kevin Raheja

VP Partnerships

LinkedIn

Kevin is Bitly’s VP of Partnerships. He’s focused on developing and managing strategic partnerships with other companies to drive business growth and revenue.

Before Bitly, Kevin held leadership roles at Typeform.com and Hubspot

Tara Robertson

CMO

LinkedIn

Tara is Bitly’s Chief Marketing Officer. She manages all marketing matters for the company – creating and communicating value for our Connections Platform for users.

Before Bitly, Tara held roles at Teamwork, Sprout Social Inc. and Hotjar.

Raghu Srinivasan

CTO

LinkedIn

Raghu is Bitly’s Chief Technology Officer. He’s focused on leading the engineering efforts across the company.

Before Bitly, Raghu held leadership roles at Shutterfly, Walmart Global eCommerce, and Flextronics.

Kelsey Stevenson

Chief Product Officer (CPO)

LinkedIn

Kelsey is Bitly’s Chief Product Officer. She’s focused on setting the product vision, creating a product strategy aligned with Bitly’s company goals and delivering product solutions that solve customer pain points.

Prior to joining Bitly, Kelsey led product teams at Cloud Elements and spent time as a product management consultant at Slalom.

Elisa Watts

Chief People Officer (CPO)

LinkedIn

Elisa is Bitly’s Chief People Officer. Her role involves designing and implementing talent management strategies, cultivating an inclusive company culture, and fostering employee engagement and development to support the company’s growth and success.

Before joining Bitly, Elisa ran the Culture and DEI team at Kaplan North America and the People team at Megaphone.

Kelly Zitzmann

General Counsel

LinkedIn

Kelly is Bitly’s General Counsel. She is responsible for global legal and compliance matters for the company, including protecting the safety of the platform and its users.

Before joining Bitly, Kelly was the Chief Legal Officer at Smartly.io and GC at Axiom.

Meet Chauncey McPufferson.

Chauncey McPufferson was born at Bitly HQ in 2008. There are many different sides to this complex, little pufferfish. Just like your links, no two puffers are the same.

A catalyst for connections