Building a memorable work experience comes both through driving meaningful impact while also not taking ourselves too seriously. We work hard but that doesn’t mean we don’t have fun.
We don’t cut corners. We don’t look for the easy way out. We approach every day with a shared mindset – let’s do the right thing, even if it’s the harder thing.
Diversity at Bitly
Building human connections through a culture of inclusion, allyship, accessibility, and learning is in our DNA. We are dedicated to an intentional and strategic effort to make Bitly an even better place to work by constantly improving in these areas.
Meet the Leadership Team
Cassandra is Bitly’s VP of Engineering. She is a people first leader who manages engineering efforts for our core product – she ensures that our functionality takes into account our user experience and that we are able to scale and provide a quality experience for all of our users.
Before Bitly, Cassandra earned a Master’s degree in Computer Information Systems and held roles at Cloud Elements and Oracle.
Jackie is Bitly’s Chief Diversity Officer. She leads all DE&I matters for the company – building and advancing Bitly’s diversity, equity and inclusion strategy and goals.
Before Bitly, Jackie held roles at Deloitte Consulting, and Thomson Reuters among others.
Toby is Bitly’s VP of Product. He focuses on driving product growth and engagement for bitly’s QR Code solutions.
Before Bitly, Toby worked in small and big European FinTech’s as well as having founded his own startup.
Toby is Bitly’s CEO. He is laser-focused on driving innovation and growth at Bitly. Toby has more than 20 years of experience in the tech industry, and before Bitly held many leadership roles, most recently as CEO at NextRoll.
Raleigh is Bitly’s President. He’s focused on driving growth and operational execution across the company.
Before Bitly, Raleigh held leadership roles at Conmeego, Cøntact Systems, Adapt.tv, and Rubicon Project.
Peter is Bitly’s Chief Finance Officer. He is responsible for ensuring financial stability, strategic financial planning, and effective resource allocation for sustainable growth.
Before Bitly, Peter was the Co-Founder and CFO of NextRoll.
Oran is Bitly’s VP of Finance. She oversees all aspects of finance and is responsible for scaling the company’s global finance organization to foster Bitly’s growth.
Before Bitly, Oran held roles at LivePerson and Ernst and Young.
Ayub is Bitly’s Senior Vice President of Global Sales and Customer Success. He is passionate about empowering sales teams and focuses on developing product-led strategies for the company while focusing on improving customer experiences.
Before Bitly, Ayub held leadership roles at Nextiva and RingCentral.
Sabrina is our Chief of Staff, focused on aligning our teams in the US and Europe. Sabrina oversees our leadership efforts to drive cross-functional strategic initiatives and advance our organizational growth as a company.
Prior to Bitly, Sabrina held roles in IT professional services and educational services.
Sam is Bitly’s VP of Acquisition. He focuses on driving revenue by connecting the value of our platform and products to our current and new customers.
Before Bitly, Sam served marketing teams at Seismic, Lessonly, and Craftsy.
Kevin is Bitly’s VP of Partnerships. He’s focused on developing and managing strategic partnerships with other companies to drive business growth and revenue.
Before Bitly, Kevin held leadership roles at Typeform.com and Hubspot.
Tara is Bitly’s Chief Marketing Officer. She manages all marketing matters for the company – creating and communicating value for our Connections Platform for users.
Before Bitly, Tara held roles at Teamwork, Sprout Social Inc. and Hotjar.
Katherine is Bitly’s VP of Brand Marketing. She is responsible for developing and implementing strategic initiatives that enhance brand awareness, drive customer engagement, and generate positive buzz for Bitly.
Before joining Bitly, Katherine oversaw marketing efforts at Verizon and AOL.
Kelsey is Bitly’s Chief Product Officer. She’s focused on setting the product vision, creating a product strategy aligned with Bitly’s company goals and delivering product solutions that solve customer pain points.
Prior to joining Bitly, Kelsey led product teams at Cloud Elements and spent time as a product management consultant at Slalom.
Elisa is Bitly’s Chief People Officer. Her role involves designing and implementing talent management strategies, cultivating an inclusive company culture, and fostering employee engagement and development to support the company’s growth and success.
Before joining Bitly, Elisa ran the Culture and DEI team at Kaplan North America and the People team at Megaphone.
Kelly is Bitly’s General Counsel. She is responsible for global legal and compliance matters for the company, including protecting the safety of the platform and its users.
Before joining Bitly, Kelly was the Chief Legal Officer at Smartly.io and GC at Axiom.