Our core values

Bitizens believe in action, progress and growth. Our values embody this.


Be a catalyst

As an innovative technology company, we build our products to be catalysts for connection and encourage our team to be catalysts for change and innovation.


Take ownership

In our highly collaborative culture, individual accountability is critical. While depending on each other to solve our customers’ most challenging problems, we celebrate the wins and failures together.


Champion diversity, equity, and inclusion

Our products connect people of all backgrounds and abilities. And our company is built on the belief that our differences make us better and that everyone deserves the opportunity in which to thrive.


Have fun

Building a memorable work experience comes both through driving meaningful impact while also not taking ourselves too seriously. We work hard but that doesn’t mean we don’t have fun.


Show integrity

We don’t cut corners. We don’t look for the easy way out. We approach every day with a shared mindset – let’s do the right thing, even if it’s the harder thing.

Diversity at Bitly

Building human connections through a culture of inclusion, allyship, accessibility, and learning is in our DNA. We are dedicated to an intentional and strategic effort to make Bitly an even better place to work by constantly improving in these areas.

Employee Resource Groups

Providing a safe space for all Bitizens who wish to act as an ally to any marginalized community through education and conversation.

Providing support and education to any members of the disabled community who interact with the Bitly product or organization.

Increasing visibility, recognition, and action for the LGBTQIA+ community by providing an opportunity for all to learn and grow from one another through shared experiences and community.

Providing a safe space for Bitizens and allies to raise racial issues, foster honest and transparent dialogue, and ignite change within Bitly and our communities.

Fostering discussions around women’s struggles and ideas to educate and to drive progress and change for women at Bitly, and in the broader working world.

A Bitizen-led program focused on positive and sustainable social impact through community outreach and donation-based initiatives.

An internal cross-functional team that drives the focus, accountability and strategic direction for Bitly’s key DEI initiatives.

Meet the Leadership Team

Cassandra Brown
Cassandra Brown
VP, Engineering
  • LinkedIn

    Cassandra is Bitly’s VP of Engineering. She is a people first leader who manages engineering efforts for our core product – she ensures that our functionality takes into account our user experience and that we are able to scale and provide a quality experience for all of our users.

    Before Bitly, Cassandra earned a Master’s degree in Computer Information Systems and held roles at Cloud Elements and Oracle.

Natalie Cowie
Natalie Cowie
VP, Customer Success
  • LinkedIn

    Natalie is Bitly’s VP of Customer Success. She’s focused on exceptional customer experiences and customer success efforts across the company.

    Before Bitly, Natalie held global leadership roles in customer success and enterprise service sales at Vonage, TokBox and Drayson Technologies.

Jackie Cureton
Jackie Cureton
VP, Diversity Equity and Inclusion
  • LinkedIn

    Jackie is Bitly’s VP of Diversity Equity and Inclusion. She leads all DE&I matters for the company – building and advancing Bitly’s diversity, equity and inclusion strategy and goals.

    Before Bitly, Jackie held roles at Deloitte Consulting, and Thomson Reuters among others.

Tobias Funke
Tobias Funke
VP, Product
  • LinkedIn

    Toby is Bitly’s VP of Product. He focuses on driving product growth and engagement for bitly’s QR Code solutions.

    Before Bitly, Toby worked in small and big European FinTech’s as well as having founded his own startup.

Toby Gabriner
Toby Gabriner
CEO
  • LinkedIn

    Toby is Bitly’s CEO. He is laser-focused on driving innovation and growth at Bitly. Toby has more than 20 years of experience in the tech industry, and before Bitly held many leadership roles, most recently as CEO at NextRoll.

Scott Hanyen
Scott Hanyen
CFO
  • LinkedIn

    Scott is Bitly’s CFO, and is responsible for strategic planning, financial compliance and investor relations.

    Prior to joining Bitly, Scott held leadership roles at several private equity backed companies including ExactBid, Total Attorneys and NetQuote.

Raleigh Harbour
Raleigh Harbour
President
  • LinkedIn

    Raleigh is Bitly’s President. He’s focused on driving growth and operational execution across the company.

    Before Bitly, Raleigh held leadership roles at Conmeego, Cøntact Systems, Adapt.tv, and Rubicon Project.

Steffen Hetzel
Steffen Hetzel
Managing Director (EU)
  • LinkedIn

    Steffen is Bitly Europe’s Managing Director. He is responsible for all day-to-day Operations within the European Entity.

    Before joining Bitly, Steffen was working as CEO of a German Job Board and held various Roles at EY, Santander and Werte Invest.

Oran Mizrahi
Oran Mizrahi
VP, Finance
  • LinkedIn

    Oran is Bitly’s VP of Finance. She oversees all aspects of finance and is responsible for scaling the company’s global finance organization to foster Bitly’s growth.

    Before Bitly, Oran held roles at LivePerson and Ernst and Young.

Sabrina Moni
Sabrina Moni
Chief of Staff
  • LinkedIn

    Sabrina is our Chief of Staff, focused on aligning our teams in the US and Europe. Sabrina oversees our leadership efforts to drive cross-functional strategic initiatives and advance our organizational growth as a company.

    Prior to Bitly, Sabrina held roles in IT professional services and educational services.

Sam Oh
Sam Oh
VP Acquisition
  • LinkedIn

    Sam is Bitly’s VP of Acquisition. He focuses on driving revenue by connecting the value of our platform and products to our current and new customers.

    Before Bitly, Sam served marketing teams at Seismic, Lessonly, and Craftsy.

Tara Robertson
Tara Robertson
CMO
  • LinkedIn

    Tara is Bitly’s Chief Marketing Officer. She manages all marketing matters for the company – creating and communicating value for our Connections Platform for users.

    Before Bitly, Tara held roles at Teamwork, Sprout Social Inc. and Hotjar.

Raghu Srinivasan
Raghu Srinivasan
CTO
  • LinkedIn

    Raghu is Bitly’s Chief Technology Officer. He’s focused on leading the engineering efforts across the company.

    Before Bitly, Raghu held leadership roles at Shutterfly, Walmart Global eCommerce, and Flextronics.

Kelsey Stevenson
Kelsey Stevenson
CPO
  • LinkedIn

    Kelsey is Bitly’s Chief Product Officer. She’s focused on setting the product vision, creating a product strategy aligned with Bitly’s company goals and delivering product solutions that solve customer pain points.

    Prior to joining Bitly, Kelsey led product teams at Cloud Elements and spent time as a product management consultant at Slalom.

Kelly Zitzmann
Kelly Zitzmann
General Counsel
  • LinkedIn

    Kelly is Bitly’s General Counsel. She is responsible for global legal and compliance matters for the company, including protecting the safety of the platform and its users.

    Before joining Bitly, Kelly was the Chief Legal Officer at Smartly.io and GC at Axiom.

Meet Chauncey McPufferson.

Chauncey McPufferson was born at Bitly HQ in 2008. There are many different sides to this complex, little pufferfish. Just like your links, no two puffers are the same.