Building a memorable work experience comes both through driving meaningful impact while also not taking ourselves too seriously. We work hard but that doesn’t mean we don’t have fun.
We don’t cut corners. We don’t look for the easy way out. We approach every day with a shared mindset – let’s do the right thing, even if it’s the harder thing.
A Bitizen-led program focused on positive and sustainable social impact through community outreach and donation-based initiatives.
An internal cross-functional team that drives the focus, accountability and strategic direction for Bitly’s key DEI initiatives.
Meet the Leadership Team
Cassandra is Bitly’s VP of Engineering. She is a people first leader who manages engineering efforts for our core product – she ensures that our functionality takes into account our user experience and that we are able to scale and provide a quality experience for all of our users.
Before Bitly, Cassandra earned a Master’s degree in Computer Information Systems and held roles at Cloud Elements and Oracle.
Natalie is Bitly’s VP of Customer Success. She’s focused on exceptional customer experiences and customer success efforts across the company.
Before Bitly, Natalie held global leadership roles in customer success and enterprise service sales at Vonage, TokBox and Drayson Technologies.
Jackie is Bitly’s VP of Diversity Equity and Inclusion. She leads all DE&I matters for the company – building and advancing Bitly’s diversity, equity and inclusion strategy and goals.
Before Bitly, Jackie held roles at Deloitte Consulting, and Thomson Reuters among others.
Toby is Bitly’s VP of Product. He focuses on driving product growth and engagement for bitly’s QR Code solutions.
Before Bitly, Toby worked in small and big European FinTech’s as well as having founded his own startup.
Toby is Bitly’s CEO. He is laser-focused on driving innovation and growth at Bitly. Toby has more than 20 years of experience in the tech industry, and before Bitly held many leadership roles, most recently as CEO at NextRoll.
Scott is Bitly’s CFO, and is responsible for strategic planning, financial compliance and investor relations.
Prior to joining Bitly, Scott held leadership roles at several private equity backed companies including ExactBid, Total Attorneys and NetQuote.
Raleigh is Bitly’s President. He’s focused on driving growth and operational execution across the company.
Before Bitly, Raleigh held leadership roles at Conmeego, Cøntact Systems, Adapt.tv, and Rubicon Project.
Steffen is Bitly Europe’s Managing Director. He is responsible for all day-to-day Operations within the European Entity.
Before joining Bitly, Steffen was working as CEO of a German Job Board and held various Roles at EY, Santander and Werte Invest.
Oran is Bitly’s VP of Finance. She oversees all aspects of finance and is responsible for scaling the company’s global finance organization to foster Bitly’s growth.
Before Bitly, Oran held roles at LivePerson and Ernst and Young.
Sabrina is our Chief of Staff, focused on aligning our teams in the US and Europe. Sabrina oversees our leadership efforts to drive cross-functional strategic initiatives and advance our organizational growth as a company.
Prior to Bitly, Sabrina held roles in IT professional services and educational services.
Sam is Bitly’s VP of Acquisition. He focuses on driving revenue by connecting the value of our platform and products to our current and new customers.
Before Bitly, Sam served marketing teams at Seismic, Lessonly, and Craftsy.
Tara is Bitly’s Chief Marketing Officer. She manages all marketing matters for the company – creating and communicating value for our Connections Platform for users.
Before Bitly, Tara held roles at Teamwork, Sprout Social Inc. and Hotjar.
Raghu is Bitly’s Chief Technology Officer. He’s focused on leading the engineering efforts across the company.
Before Bitly, Raghu held leadership roles at Shutterfly, Walmart Global eCommerce, and Flextronics.
Kelsey is Bitly’s Chief Product Officer. She’s focused on setting the product vision, creating a product strategy aligned with Bitly’s company goals and delivering product solutions that solve customer pain points.
Prior to joining Bitly, Kelsey led product teams at Cloud Elements and spent time as a product management consultant at Slalom.
Kelly is Bitly’s General Counsel. She is responsible for global legal and compliance matters for the company, including protecting the safety of the platform and its users.
Before joining Bitly, Kelly was the Chief Legal Officer at Smartly.io and GC at Axiom.