Our core values
Bitizens believe in action, progress and growth. Our values embody this.
Be a catalyst
As an innovative technology company, we build our products to be catalysts for connection and encourage our team to be catalysts for change and innovation.
Take ownership
In our highly collaborative culture, individual accountability is critical. While depending on each other to solve our customers’ most challenging problems, we celebrate the wins and failures together.
Champion diversity, equity, and inclusion
Our products connect people of all backgrounds and abilities. And our company is built on the belief that our differences make us better and that everyone deserves the opportunity in which to thrive.
Have fun
Building a memorable work experience comes both through driving meaningful impact while also not taking ourselves too seriously. We work hard but that doesn’t mean we don’t have fun.
Show integrity
We don’t cut corners. We don’t look for the easy way out. We approach every day with a shared mindset – let’s do the right thing, even if it’s the harder thing.
Diversity at Bitly
Building human connections through a culture of inclusion, allyship, accessibility, and learning is in our DNA. We are dedicated to an intentional and strategic effort to make Bitly an even better place to work by constantly improving in these areas.
Meet the Leadership Team
Jerome Alabado
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Jerome is Bitly’s VP of Financial Planning and Analysis. He is focused on financial planning, budgeting, forecasting, and key business metric analysis that support Bitly’s growth and profitability objectives.
Before Bitly, Jerome held leadership roles at public companies and high-growth startups, most recently as VP of Finance at ActiveCampaign.
Manu Jain
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Manu is Bitly’s VP of Data. He is responsible for building Bitly’s comprehensive data platform that empowers the company with insights, fuels innovation, enhances user experience, and helps chart new pathways.
Before Bitly, Manu held leadership roles in the data and analytics space at PayPal, Wayfair, Meta and McKinsey.
Shannon Jankun
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Shannon is Bitly’s VP of Human Resources. She is focused on talent management, employee relations, and organizational development initiatives in support of an engaged, inclusive and high-performing culture.
Before Bitly, Shannon held progressive HR roles, most recently at Ahold Delhaize, with a focus on strategic business partnering.
Peter Krivkovich
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Peter is Bitly’s CEO, where he leads the company’s strategic vision, innovation roadmap, and growth initiatives. Prior to this role, Peter served as the company’s Chief Financial Officer, where he played a critical role in scaling the business, optimizing operations, and building a strong foundation for sustainable growth.
Prior to joining Bitly, Peter was the Co-Founder, CFO and former CEO of NextRoll.
Sabrina Moni
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Sabrina is our Chief of Staff, focused on aligning our teams in the US and Europe. Sabrina oversees our leadership efforts to drive cross-functional strategic initiatives and advance our organizational growth as a company.
Prior to Bitly, Sabrina held roles in IT professional services and educational services.
Luke Reynebeau
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Luke is Bitly’s VP of Customer and Retention Marketing. His focus is on user engagement programs, partner and ecosystem marketing and customer marketing initiatives aligned to both customer experience and revenue goals.
Prior to joining Bitly, Luke worked in marketing leadership roles in SaaS scale-ups and startups, including overseeing partner and customer marketing at Sprout Social during its growth from startup to IPO.
Michael Richman
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Michael is Bitly’s VP of Engineering focused on Platform & Infrastructure. He oversees teams responsible for stability, scalability, distributed systems, modernization, and Trust & Safety. Michael joined Bitly in 2010 to build out the first paid offering and has led both Platform and Application Development teams.
Prior to Bitly, Michael rose through the engineering ranks at AOL where he worked on a variety of properties including AIM, MapQuest, and AOL.com.
Katherine Ryan
Kelsey Stevenson
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Kelsey is Bitly’s Chief Product and Technology Officer. She’s focused on setting the product vision, creating a product strategy aligned with Bitly’s company goals and delivering product solutions that solve customer pain points.
Prior to joining Bitly, Kelsey led product teams at Cloud Elements and spent time as a product management consultant at Slalom.
Raphael Syed
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Rapha is Bitly’s VP of Engineering. He is focused on building reliable, scalable, and secure systems for Bitly customers and users. He works to enhance technical and process efficiency, and is involved in leading the security and compliance endeavors from an engineering viewpoint.
Before joining Bitly, he was responsible for managing the engineering org at Chronext, a prominent marketplace for luxury watch trading.
Meet Chauncey McPufferson.
Chauncey McPufferson was born at Bitly HQ in 2008. There are many different sides to this complex, little pufferfish. Just like your links, no two puffers are the same.
Awards
We can’t wait to meet you!
We love how each new hire brings a new perspective, different experiences and ideas, and the opportunity to grow a more diverse workplace.
