Reimagine how you reach, share, and engage with your audience
Start building powerful connections today
Use your Bitly QR Codes to demand attention and inspire instant action
Quickly generate QR Codes that stand out, feel on brand, and connect with your audience.
- Create a custom QR Code for every occasion—from an invite-only event to an app launch—so you can conveniently share key content.
- Customize your code with your logo, brand colors, unique patterns, frames, and more so it catches every eye.
- Use your QR Code anywhere—on flyers, billboards, digital posters, and more—so engaging with you feels like the most natural thing to do.
Learn how your audience interacts with every QR Code
Get the information you need so you can understand which codes work and which need to change.
- Analyze detailed scan data so you can learn from your audience’s actions and make smarter decisions.
- Access to-the-minute engagement metrics inside your Bitly dashboard so you don’t need other complicated tracking and analytics tools.
- Compare QR Code performance so you can grow your knowledge and engage with your audience in the ways they like.
Build unforgettable brand connections in a single unified platform
Replace your horde of point solutions and give your team complete control over every connection experience.
- Manage QR Codes and links in one dashboard, so you can make changes and create new assets without switching platforms.
- Streamline campaign analysis so you see the full performance story and make quick, informed decisions.
- Use our library of 800+ integrations to add customized QR Codes to the software and apps you’re using today.
The Bitly Connections Platform
Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track it all in the Bitly Connections Platform.
URL Shortener 
Popular URL Shortening Features
- URL shortening at scale
- AI-generated custom domains
- URL redirects
- Advanced analytics & tracking
Landing Pages Popular Landing Page Features
- Custom URLs for social media
- Customizable landing page
- Easy-to-manage links
- Link and landing page tracking
What our customers are saying
Melody Park
Marketing Lead at Smalls
Phil Gergen
Chief Information Officer at Koozie Group
Frequently asked questions (FAQs)
What is a QR Code?
A QR Code (Quick Response Code) is a type of barcode that people can scan using their smartphone cameras to quickly access information via URL—product information, contact details, menus, and other helpful resources for customers! Due to their convenience and versatility, QR Codes are widely used to personalize marketing campaigns, improve product packaging, promote events, and share shipping or tracking information.
How can I create a QR Code with Bitly?
Creating a QR Code with Bitly is quick and simple.
- Sign up for or sign into your Bitly account.
- Go to Create new and select QR Code from the options.
- Enter the Destination URL for the information you’d like to encode (and any code details if applicable, like customized domain or back-half options for the short link generated alongside your QR Code).
- Select Design your code and customize your QR Code style, colors, logo (or center text), frame, corners, and branding (available in some plans).
- Select Create your code and that’s it—you’re ready to go! You can download your code in JPEG, PNG, or SVG format or copy it directly from the Bitly platform.
Depending on your Bitly plan, you can create up to 200 Bitly QR Codes each month. And for brands needing hundreds or thousands of codes per month (or more), our custom enterprise solutions are ideal!
What types of content can I link to with a Bitly QR Code?
Bitly QR Codes can link to anything with a URL attached. This means you can create customized QR Codes that link to specific web pages, digital experiences, PDFs hosted on websites, and promotional content.
Brands can use Bitly QR Codes nearly everywhere that information is shared:
- Product packaging
- Order confirmations
- SMS marketing campaigns
- Digital posters
- Social media
- Billboards
- Industry-specific media, like restaurant menus or real estate listings
Can I customize the design of my QR Code?
Yes! It’s easy to customize the look of your QR Code with Bitly’s QR Code generator. In the ‘Design your code’ step of the process outlined above, you can customize:
- Colors and gradients
- Dot patterns
- Frames
- Corners
- Brand logos (or custom images)
- Accompanying text
You can also save your current design to quickly create the same look again!
*Note that some of these features are only included in Bitly paid plans. With upgraded plans, you have more color, gradient, pattern, and frame options for every QR Code you create.
Do Bitly QR Codes ever expire?
Bitly QR Codes will never expire. They will only stop working if you delete the link you used to generate the QR Code.
If you ever want to change the URL of an existing QR Code, you can redirect it. This feature is available with Bitly’s paid plans.
How many times can a QR Code be scanned?
As many times as you’d like! No matter which Bitly plan you sign up for, all Bitly QR Codes can be scanned an unlimited number of times. This accessibility makes them suitable for both large-scale and small-scale campaigns.
How can I track the performance of my Bitly QR Codes?
Bitly provides a built-in dashboard with all the information you’ll need. You can view scan data to track individual performance by visiting the QR Code section of your paid Bitly account, or you can see your top-performing QR Codes.
For every QR Code you create with a paid Bitly plan, you can track information like:
- Total scans
- Scan data history
- Scans by day
- Scans by location
- Scans by browser
- Scans by operating system (OS)
More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
