Nowadays, it seems like virtually every business is using QR Codes. At first, local businesses used QR Codes to direct customers to their promotional content.
Now, businesses use QR Codes to promote NFTs. With QR Codes, creators can advertise their newest projects with high-level creativity and rigid security.
This guide will explain the role of QR Codes in NFT sharing and how you can get started.
What are NFTs, and why do they matter?
A non-fungible token (NFT) is a digital asset secured over a blockchain network. It can represent a wide range of valuable assets, from music to artwork. The NFT creator then encrypts this asset on a blockchain, a public and decentralized ledger across a network, through a process called minting.
NFTs aren’t to be confused with popular cryptocurrencies like Bitcoin (BTC) or Ethereum (ETH). These are tokens that you can purchase, sell, and trade. When you buy an NFT, you can’t trade it for anything else.
NFTs are “non-fungible,” meaning they’re one of a kind. Most NFTs exist on the Ethereum blockchain network. NFTs have become a worldwide phenomenon in recent years. Many NFTs have sold for record figures.
For example, Twitter founder Jack Dorsey sold an NFT that contained one of his popular tweets for just under $3 million. Because of their high selling potential, many creators are starting to break into the crypto and NFT industry.
Fortunately, QR Codes can help NFT creators promote their projects across worldwide markets.
How blockchain technology secures NFTs
Now that you know what an NFT is, it’s time to break down how an NFT works. Blockchain technology powers all NFTs. Blockchain is a public, immutable ledger. This means that a blockchain is a public record that no one can change.
When someone buys an NFT, the record will show them as the owner. It would be impossible for someone to hack the blockchain and claim ownership. This is because a blockchain is decentralized, meaning it doesn’t belong to anyone or anything.
Projects assign unique identifiers to owners that are difficult to replicate. While NFTs have tremendous value potential, collectors new to the industry may have trouble finding them.
This is where QR Codes come in. QR Codes can help creators share their projects in both offline and online marketing events. On top of that, QR Codes can contain transaction links that make it easy to buy NFTs.
As such, using QR Codes is the right way to go if you want to drive maximum visibility and attraction for your project.
How QR Codes play an important role in the NFT space
QR Codes have become essential in modern marketing and sales activities. QR technology can benefit creators in the NFT space in the following ways.
Ease of NFT access and sharing
While NFTs are a popular type of digital asset, beginners in the space may have trouble finding new projects on their own. With QR Codes, you can increase your project’s brand awareness on social media or during networking events.
QR Codes are two-dimensional barcodes with a matrix that are easily scannable by smartphones and other mobile devices. Creators can easily share multiple QR Codes instead of direct links.
Enhancing security
You can use QR Codes to direct prospective buyers to new NFT projects. You can also adapt them to take prospects directly to a checkout page. When you compare QR Codes vs. NFC tags and other forms of encryption, QR Codes come out on top as incredibly secure.
Because of their unique matrix design, QR Codes are practically hack-proof. This means you can confidently embed transaction links and mitigate security risks.
Better NFT marketing and visibility
Most people can instantly recognize QR Codes. In fact, 86% of smartphone users report that they’ve scanned a QR Code before.
You can leverage QR Codes if you want to introduce prospective customers to your NFT project, especially if they’re new to the space. A QR Code can link to your project’s landing page and inform them about your asset before they buy.
With this technology, you can maximize your reach with no technical experience, as QR Codes are easy to create in bulk.
Streamlined NFT transactions
QR Codes can help simplify the NFT transaction process. For example, companies and brands can embed NFT QR Codes on their products or packaging to provide consumers with proof of authenticity, product information, and ownership history.
This is ideal if your customers are wary about buying an NFT from you. QR Codes can display important product information so customers can make informed buying decisions.
With this technology, buyers will have all the information on hand to confidently purchase your NFT.
Ease of tracking
One of the best benefits of QR Codes is that they’re easy to track and analyze. QR Code generators typically have dashboards where users can see advanced metrics, such as total scans and location data.
This tracking provides insights into audience engagement, helping to tailor future NFT marketing strategies for sellers. For example, if you want to target customers in a specific region, you can review where your QR scans are coming from.
Based on this location data, you can make the choice to either adjust your campaign or hold firm in your marketing decision.
Practical applications of NFT QR Codes
There are many ways to use QR Codes in the NFT space. Here are some of the most common applications of QR Codes for NFTs.
Art and collectibles
QR Codes can help collectors and artists link back to their digital art and collectibles. Specifically, scanning the QR Code can lead to more information about the artwork, artist statements, or options to purchase the digital representation with a digital wallet.
NFT art and digital collectibles aren’t typical commodities and may require artists to provide buyers with more information before sellers can distribute NFTs.
Event tickets and exclusive access
QR Codes can offer secure and unique event ticketing to art shows and galleries. You can pair each ticket, in the form of an NFT, with a QR Code that verifies its authenticity and ownership when scanned.
For example, when someone buys a ticket, the stub can contain a unique QR Code. That way, no one can forge the ticket and it is easy to authenticate upon entry.
In fact, organizers can even use QR Codes instead of traditional event tickets. This works by allowing someone to receive a unique QR Code as an event pass when they buy a ticket.
Retail integration
Brands can integrate QR Codes into marketing campaigns, where scanning the code can lead to exclusive NFT-based content, offers, or experiences. This is an ideal Web3 solution if you’re offering a regular collection of NFTs.
For example, you can set up a rewards program to encourage repeat purchases from your customers. Using QR Codes makes it easy to check out existing offers in your NFT collection.
Gaming
NFTs are becoming incredibly popular in the gaming industry. NFT QR codes serve as proof of ownership for virtual assets like trading cards, artwork, or virtual pets (each with its own QR Code), as a way to verify that players have the right to use, trade, or sell their in-game items.
Virtual or physical exhibitions
QR Codes don’t just have to be used for selling purposes. Museums and art galleries can use QR Codes next to physical exhibits to provide visitors with a digital replica of the artwork or artifact in the form of an NFT, enhancing the visitor experience with the help of augmented reality (AR).
These entities may not be interested in selling NFTs, but they’re providing a modern way to engage with their audience.
How to create and manage QR Codes for NFT sharing
Creating and managing QR Codes has never been easier with Bitly. Our link management platform offers QR solutions so that you can make Dynamic QR Codes.
Here is how you can get started:
- Create a free Bitly account.
- Create a QR Code from any destination you want, whether from a landing page URL or PDF.
- Input your link to the NFT.
- Manage all your QR Codes from a single dashboard and even change their properties with dynamic codes.
- Track the performance of your QR Codes with a wide range of data-backed analytics.
Learn about how QR Codes transform NFT accessibility
Ultimately, QR Codes can make NFT sharing and accessibility much better for sellers, collectors, and buyers.
Whether you’re marketing toward beginners in the NFT space or crypto aficionados, QR Codes can make it easy for anyone to find your project.
QR Codes are easy to create, manage, and track. This makes them suitable for virtually any marketing campaign.
If you’re ready to create QR Codes for your NFT project, check out pricing plans to get started.
