[SLIDES] How to Build a Content Marketing Program

In a saturated social landscape, content makes or breaks brands.

If you want to drive business, traffic, and brand awareness, a great content program helps you get there. But what kind of content is right for your company? What kind of audience do you want and how do you reach them?

At Bitly, we’ve been constantly tinkering with our own content program. We’ve experimented with webinars, eBooks, content themes, distribution methods, and channels. It’s been a long and always-interesting road and we’re happy to share how we think about content marketing with you today.

In this SlideShare presentation, we take you through the basics of outlining and auditing your content all the way through to execution and distribution. Check it out!


Amplify your content with an influencer marketing program. Get templates, tips, and strategies for building an influencer program in our eBook!

Blaise Lucey @BlaiseLucey00
Director of Product & Content Marketing