We asked Jean Louise Manalo, senior customer success manager at Bitly, for the three ways customers can use Bitly Enterprise to power their social marketing. As a member of the Customer Success team, Jean Louise is committed to helping all customers get the most out of their Bitly Enterprise accounts. Here are Jean Louise’s best practices:
Update your URL list for auto-branding
Anytime anyone copies and pastes your URL into Bitly to shorten, it will automatically be branded with your custom branded domain. This is how we’re able to track the organic activity behind your Bitly links, like what articles are most popular with your audience or what platforms outside of your organization are driving the most traffic to your site.
To gain the most valuable organic insights from your Bitly Enterprise account, regularly update your URL list for auto-branding! By adding all your owned web URLs to your URL list, you ensure all links shortened and shared to your properties – whether that’s your company blog, landing pages created through marketing automation, or any other subdomains – are branded and tracked. You can view your list of URLs in your “Settings” and send new URLs to your customer success manager. You can also add owned URLs that you simply wish to track and not brand to this list.
Customize your Bitly Links AND redirect them
Custom Bitly links are a great way to make a link into a creative asset. Custom Bitly links help you form a relationship with the audience that’s clicking on your links and consuming your content. We also see solid increase in CTRs whenever Bitly links are branded and customized.
So you’re already customizing your Bitly links – that’s great! But did you know that these Custom Bitly links are also redirectable? Now, you don’t have to wait days or weeks for your URLs to be redirected if a page crashes or errors out – you can remedy this through your Bitly dashboard.
I’ve seen really creative brands put Custom Bitly links to use in other spaces, like in offline content (print ads, billboards), SMS campaigns, and even new social media platforms like Instagram and Snapchat.
Integrate the Bitly API into your social sharing buttons
You’re already branding your links every time you post on your social media platforms – make sure your social media buttons and publishing platforms are doing the same! Bitly integrates with more than 80 platforms so you can make sure all your links are being branded and you’re capturing the data behind it. And when you integrate Bitly into your social sharing buttons, you ensure that any content shared organically by your audience is also branded and tracked.
These are just a few of the many features Bitly Enterprise provides to take your social marketing to the next level. Interested in learning more about implementing these or any other features in your own account? Reach out to your customer success manager or customersuccess@s17195.p61.sites.pressdns.com.
